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Global Mobile Engagement Market Size, Trends and Growth Opportunity, By User Type (SMEs andLSEs), By Solution (SMS And Mms Push Notification, In-App Messaging, E-Mails, App/Web Content AndOther Solutions) By Industry Vertical (Financial Services, Media &E

Publisher QualiKet Research
Published Dec 01, 2022
SKU # QUA17624025

Description

Global Mobile Engagement Market Size, Trends and Growth Opportunity, By User Type (SMEs and

LSEs), By Solution (SMS And Mms Push Notification, In-App Messaging, E-Mails, App/Web Content And

Other Solutions) By Industry Vertical (Financial Services, Media &Entertainment, Retail, Travel &

Hospitality, Telecom and IT and Others), By Region and Forecast Till 2027.

Global Mobile Engagement Market

The global mobile engagement market was valued at US$ 11.5 billion in 2021 and it is expected to

reach at US$ 90.2 billion in 2027 at a CAGR of 38% during forecast period 2022-2027.

Mobile Engagement is a way to connecting users through an omni-channel both inside and outside

the application, and it refers to how brands interact with customers through mobile devices. With

the help of this connection between users and the app, which begins as soon as the user installs it,

the app can notify users that it is active in linking advertising across all platforms by sending them

welcome messages via SMS, push notifications, or email. Therefore, the mobile engagement market

would experience lucrative growth during the forecast period.

Market Drivers

The market for mobile engagement is growing due to the rising smartphone adoption rate and the

increasing attention being paid to mobile first strategies. Moreover, as social media platforms are

being used, they are strengthening mobile engagement, which is expected to offer market

opportunities for the mobile engagement market throughout the course of the projected period.

Market Restraint

The hefty initial cost of setting up mobile engagement programmers may impede the market&

expansion. The challenge of selling mobile apps is one of the main obstacles for the market for

mobile engagement. Most of the world now uses mobile phones instead of PCs to access the

internet. Because of this, the creators of native mobile apps have been able to design monetization

plans for each of their websites. Due to the proliferation of free apps, earnings are now mostly

dependent on them. Paid installations have also contributed significantly to the growth of app

revenues.

COVID-19 Impact on Mobile Engagement Market

Due to the temporary closure of businesses and other strict limitations put in place to stop the

virus& transmission, the ongoing COVID-19 pandemic has been causing massive social, political, and

economic disruptions on a massive scale. Nearly every worldwide sector has reported some negative

effects of these issues on industrial progress. However, because of the pandemic& increased

devastation, businesses are now concentrating on digital transformation and improved consumer

experiences. In order to help marketers, comprehend the crisis' most important development

opportunities, numerous research teams are researching and finding mobile engagement trends.

Market Segmentation

The global mobile engagement market segmented on the basis of user type, solution and

distribution channel. On the basis of user type, it segmented into SMEs and LSEs. On the basis of

solution it segmented into sms and mms push notification, in-app messaging, e-mails, app/web

content and other solutions. On the basis of industry vertical it segmented into financial services,

media &entertainment, retail, travel &hospitality, Telecom and IT and others.

Regional Analysis

The global mobile engagement market segmented into five regions North America, Europe, Latin

America, Asia Pacific, Middle East and Africa. In the forecast period, Asia Pacific is anticipated to

become a lucrative revenue region for the mobile engagement market. This is due to the region's

mobile communication infrastructure having been significantly expanded, as well as the major

government investments and initiatives that have been made to hasten the rollout of 5G.

Key Players

Various key players are listed in this report such as Adobe, Braze, IBM, Oracle, Salesforce.com, inc.,

Selligent market cloud, Swrve Inc., Tapjoy, Airship and Vibes.

Market Taxonomy

By User Type
  • SMEs
  • LSEs
By Solution
  • SMS and MMS
  • Push Notification
  • In-App Messaging
  • E-Mails
  • App/Web Content
  • Solutions
By Industry Vertical
  • Financial Services
  • Media &Entertainment
  • Retail
  • Travel &Hospitality
  • Telecom
  • IT
  • Others
By Region
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Table of Contents

1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Mobile Engagement Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Mobile Engagement Market, By User Type
5.1 Y-o-Y Growth Comparison, By User Type
5.2 Global Mobile Engagement Market Share Analysis, By User Type
5.3 Global Mobile Engagement Market Size and Forecast, By User Type
5.3.1 SMEs
5.3.2 LSEs
6 Global Mobile Engagement Market, By Solution
6.1 Y-o-Y Growth Comparison, By Solution
6.2 Global Mobile Engagement Market Share Analysis, By Solution
6.3 Global Mobile Engagement Market Size and Forecast, By Solution
6.3.1 SMS & MMS
6.3.2 Push Notification
6.3.3 In-App Messaging
6.3.4 E-Mails
6.3.5 App/Web Content
6.3.6 Others
7 Global Mobile Engagement Market, By Industry Vertical
7.1 Y-o-Y Growth Comparison, By Industry Vertical
7.2 Global Mobile Engagement Market Share Analysis, By Industry Vertical
7.3 Global Mobile Engagement Market Share Analysis, By Industry Vertical
7.3.1 Financial Services
7.3.2 Media & Entertainment
7.3.3 Retail
7.3.4 Travel & Hospitality
7.3.5 Telecom and IT
7.3.6 Others
8 Global Mobile Engagement Market, By Region
8.1 Global Mobile Engagement Market Share Analysis, By Region
8.2 Global Mobile Engagement Market Share Analysis, By Region
9 North America Mobile Engagement Market Analysis and Forecast (2022-2027)
9.1 Introduction
9.2 North America Mobile Engagement Market Share Analysis, By User Type
9.3 North America Mobile Engagement Market Size and Forecast, By Solution
9.4 North America Mobile Engagement Market Size and Forecast, By Industry Vertical
9.5 North America Mobile Engagement Market Size and Forecast, By Country
9.5.1 U.S
9.5.2 Canada
9.5.3 Mexico
10 Europe Mobile Engagement Market Analysis and Forecast (2022-2027)
10.1 Introduction
10.2 Europe Mobile Engagement Market Share Analysis, By User Type
10.3 Europe Mobile Engagement Market Size and Forecast, By Solution
10.4 Europe Mobile Engagement Market Size and Forecast, By Industry Vertical
10.5 Europe Mobile Engagement Market Size and Forecast, By Country
10.4.1 Germany
10.4.2 France
10.4.3 UK
10.4.4 Rest of Europe
11 Asia Pacific Mobile Engagement Market Analysis and Forecast (2022-2027)
11.1 Introduction
11.2 Asia Pacific Mobile Engagement Market Size and Forecast, By User Type
11.3 Asia Pacific Mobile Engagement Market Size and Forecast, By Solution
11.4 Asia Pacific Mobile Engagement Market Size and Forecast, By Industry Vertical
11.5 Asia Pacific Mobile Engagement Market Size and Forecast, By Country
11.4.1 China
11.4.2 Japan
11.4.3 India
11.4.4. Rest of Asia Pacific
12 Latin America Mobile Engagement Market Analysis and Forecast (2022-2027)
12.1 Introduction
12.2 Latin America Mobile Engagement Market Size and Forecast, By User Type
12.3 Latin America Mobile Engagement Market Size and Forecast, By Solution
12.4 Latin America Mobile Engagement Market Size and Forecast, By Industry Vertical
12.5 Latin America Mobile Engagement Market Size and Forecast, By Country
12.5.1 Brazil
12.5.2. Rest of Latin America
13 Middle East Mobile Engagement Market Analysis and Forecast (2022-2027)
13.1 Introduction
13.2 Middle East Mobile Engagement Market Share Analysis, By User Type
13.3 Middle East Mobile Engagement Market Size and Forecast, By Solution
13.4 Middle East Mobile Engagement Market Size and Forecast, By Industry Vertical
13.5 Middle East Mobile Engagement Market Size and Forecast, By Country
13.5.1. Saudi Arabia
13.5.2. UAE
13.5.3. Egypt
13.5.4. Kuwait
13.5.5. South Africa
14 Competitive Analysis
14.1 Competition Dashboard
14.2 Market share Analysis of Top Vendors
14.3 Key Development Strategies
15 Company Profiles
15.1. Adobe
15.1.1 Overview
15.1.2 Offerings
15.1.3 Key Financials
15.1.4 Business Segment & Geographic Overview
15.1.5 Key Market Development
15.1.6 Key Strategies
15.2. Braze
15.2.1 Overview
15.2.2 Offerings
15.2.3 Key Financials
15.2.4 Business Segment & Geographic Overview
15.2.5 Key Market Developments
15.2.6 Key Strategies
15.3. IBM
15.3.1 Overview
15.3.2 Offerings
15.3.3 Key Financials
15.3.4 Business Segment & Geographic Overview
15.3.5 Key Market Developments
15.3.6 Key Strategies
15.4. Oracle
15.4.1 Overview
15.4.2 Offerings
15.4.3 Key Financials
15.4.4 Business Segment & Geographic Overview
15.4.5 Key Market Developments
15.4.6 Key Strategies
15.5. Salesforce.com, Inc.
15.5.1 Overview
15.5.2 Offerings
15.5.3 Key Financials
15.5.4 Business Segment & Geographic Overview
15.5.5 Key Market Developments
15.5.6 Key Strategies
15.6. Selligent market cloud
15.1 Overview
15.6.2 Offerings
15.6.3 Key Financials
15.6.4 Business Segment & Geographic Overview
15.6.5 Key Market Developments
15.6.6 Key Strategies
15.7. Swrve Inc.
15.7.1 Overview
15.7.2 Offerings
15.7.3 Key Financials
15.7.4 Business Segment & Geographic Overview
15.7.5 Key Market Developments
15.7.6 Key Strategies
15.8. Tapjoy
15.8.1 Overview
15.8.2 Offerings
15.8.3 Key Financials
15.8.4 Business Segment & Geographic Overview
15.8.5 Key Market Developments
15.8.6 Key Strategies
15.9. Airship
15.9.1 Overview
15.9.2 Offerings
15.9.3 Key Financials
15.9.4 Business Segment & Geographic Overview
15.9.5 Key Market Developments
15.9.6 Key Strategies
15.10. Vibes
15.10.1 Overview
15.10.2 Offerings
15.10.3 Key Financials
15.10.4 Business Segment & Geographic Overview
15.10.5 Key Market Developments
15.10.6 Key Strategies

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