Global Media Intelligence and PR Software Market
Description
Global Media Intelligence and PR Software Market
Global Media Intelligence and PR Software Market Size, Trends & Growth Opportunity, By Component (Media Monitoring Software, and Services), By Region and Forecast till 2027
Global Media Intelligence and PR Software Market
Media intelligence is defined as the process of collecting and analyzing a large amount of data, of media channels by using data mining and data science technology. It also includes PR software or public relations software that provides the businesses to create a collaborative and positive relationship with the public. Media intelligence and PR software assist the businesses to automate tasks including media monitoring, media analysis and among others.
Market Drivers
The Media Intelligence and PR Software allow a user to work on expert consultative services through media and audience analysis solutions. The increase in spending on tracking and analyzing social media will significantly drive the global media intelligence and PR software market growth over the forecast period. Also, the increase in internet accessibility in developing regions will positively influence the market growth. Developing regions are receiving government support for the development of electronic infrastructure, which includes internet connectivity which is expected to propel the global media intelligence and PR software market growth.
Market Restraints
Lack of knowledge of the software may hamper the global media intelligence and PR software market growth. Also, there are some other factors such as lack of control over data release and content, recruitment of skilled personnel expected to hinder the global media intelligence and PR software market growth.
Market Segmentation
The Global Media Intelligence and PR Software Market is segmented into component such as Media Monitoring Software, and Services. Further, the Global Media Intelligence and PR Software Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
Market Key Players
Various key players are discussed in the Global Media Intelligence and PR Software Market report such as Isentia Group Ltd., Meltwater, WPP Plc (Kantar Media), Cision Ltd., etc.
Market Taxonomy
By Component
Global Media Intelligence and PR Software Market Size, Trends & Growth Opportunity, By Component (Media Monitoring Software, and Services), By Region and Forecast till 2027
Global Media Intelligence and PR Software Market
Media intelligence is defined as the process of collecting and analyzing a large amount of data, of media channels by using data mining and data science technology. It also includes PR software or public relations software that provides the businesses to create a collaborative and positive relationship with the public. Media intelligence and PR software assist the businesses to automate tasks including media monitoring, media analysis and among others.
Market Drivers
The Media Intelligence and PR Software allow a user to work on expert consultative services through media and audience analysis solutions. The increase in spending on tracking and analyzing social media will significantly drive the global media intelligence and PR software market growth over the forecast period. Also, the increase in internet accessibility in developing regions will positively influence the market growth. Developing regions are receiving government support for the development of electronic infrastructure, which includes internet connectivity which is expected to propel the global media intelligence and PR software market growth.
Market Restraints
Lack of knowledge of the software may hamper the global media intelligence and PR software market growth. Also, there are some other factors such as lack of control over data release and content, recruitment of skilled personnel expected to hinder the global media intelligence and PR software market growth.
Market Segmentation
The Global Media Intelligence and PR Software Market is segmented into component such as Media Monitoring Software, and Services. Further, the Global Media Intelligence and PR Software Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
Market Key Players
Various key players are discussed in the Global Media Intelligence and PR Software Market report such as Isentia Group Ltd., Meltwater, WPP Plc (Kantar Media), Cision Ltd., etc.
Market Taxonomy
By Component
- Media Monitoring Software
- Services
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
- What are the Key Opportunities in Global Media Intelligence and PR Software Market?
- What will be the growth rate from 2019 to 2027?
- Which segment/region will have highest growth?
- What are the factors that will impact/drive the Market?
- What is the competitive Landscape in the Industry?
- What is the role of key players in the value chain?
- What are the strategies adopted by key players?
Table of Contents
176 Pages
- 1 Introduction
- 1.1 Objective of the Study
- 1.2 Market definition
- 1.3 Market Scope
- 2 Research Methodology
- 2.1 Data Mining
- 2.2 Validation
- 2.3 Primary Interviews
- 2.4 List of Data Sources
- 3 Executive Summary
- 4 Global Media Intelligence and PR Software Market Outlook
- 4.1 Overview
- 4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
- 4.3 Porters Five Force Model
- 4.4 Value Chain Analysis
- 5 Global Media Intelligence and PR Software Market, By Component
- 5.1 Y-o-Y Growth Comparison, By Component
- 5.2 Global Media Intelligence and PR Software Market Share Analysis, By Component
- 5.3 Global Media Intelligence and PR Software Market Size and Forecast, By Component
- 5.3.1 Media Monitoring Software
- 5.3.2 Services
- 6 Global Media Intelligence and PR Software Market, By Region
- 6.1 Global Media Intelligence and PR Software Market Share Analysis, By Region
- 6.2 Global Media Intelligence and PR Software Market Share Analysis, By Region
- 6.3 Global Media Intelligence and PR Software Market Size and Forecast, By Region
- 7 North America Media Intelligence and PR Software Market Analysis and Forecast (2020 – 2027)
- 7.1 Introduction
- 7.2 North America Media Intelligence and PR Software Market Share Analysis, By Component
- 7.3 North America Media Intelligence and PR Software Market Size and Forecast, By Application
- 7.4 North America Media Intelligence and PR Software Market Size and Forecast, By Country
- 7.4.1 U.S
- 7.4.2 Canada
- 7.4.3 Mexico
- 8 Europe Media Intelligence and PR Software Market Analysis and Forecast (2020 – 2027)
- 8.1 Introduction
- 8.2 Europe Media Intelligence and PR Software Market Share Analysis, By Component
- 8.3 Europe Media Intelligence and PR Software Market Size and Forecast, By Application
- 8.4 Europe Media Intelligence and PR Software Market Size and Forecast, By Country
- 8.4.1 Germany
- 8.4.2 France
- 8.4.3 UK
- 8.4.4. Rest of Europe
- 9 Asia Pacific Media Intelligence and PR Software Market Analysis and Forecast (2020 – 2027)
- 9.1 Introduction
- 9.2 Asia Pacific Media Intelligence and PR Software Market Share Analysis, By Component
- 9.3 Asia Pacific Media Intelligence and PR Software Market Size and Forecast, By Application
- 9.4 Asia Pacific Media Intelligence and PR Software Market Size and Forecast, By Country
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4. Rest of Asia Pacific
- 10 Latin America Media Intelligence and PR Software Market Analysis and Forecast (2020 – 2027)
- 10.1 Introduction
- 10.2 Latin America Media Intelligence and PR Software Market Share Analysis, By Component
- 10.3 Latin America Media Intelligence and PR Software Market Size and Forecast, By Application
- 10.4 Latin America Media Intelligence and PR Software Market Size and Forecast, By Country
- 11 Middle East Media Intelligence and PR Software Market Analysis and Forecast (2020 – 2027)
- 11.1 Introduction
- 11.2 Middle East Media Intelligence and PR Software Market Share Analysis, By Component
- 11.3 Middle East Media Intelligence and PR Software Market Size and Forecast, By Application
- 11.4 Middle East Media Intelligence and PR Software Market Size and Forecast, By Country
- 12 Competitive Analysis
- 12.1 Competition Dashboard
- 12.2 Market share Analysis of Top Vendors
- 12.3 Key Development Strategies
- 13 Company Profiles
- 13.1 Isentia Group Ltd
- 13.1.1 Overview
- 13.1.2 Offerings
- 13.1.3 Key Financials
- 13.1.4 Business Segment & Geographic Overview
- 13.1.5 Key Market Developments
- 13.1.6 Key Strategies
- 13.2 Meltwater
- 13.2.1 Overview
- 13.2.2 Offerings
- 13.2.3 Key Financials
- 13.2.4 Business Segment & Geographic Overview
- 13.2.5 Key Market Developments
- 13.2.6 Key Strategies
- 13.3 WPP Plc (Kantar Media)
- 13.3.1 Overview
- 13.3.2 Offerings
- 13.3.3 Key Financials
- 13.3.4 Business Segment & Geographic Overview
- 13.3.5 Key Market Developments
- 13.3.6 Key Strategies
- 13.4 Cision Ltd
- 13.4.1 Overview
- 13.4.2 Offerings
- 13.4.3 Key Financials
- 13.4.4 Business Segment & Geographic Overview
- 13.4.5 Key Market Developments
- 13.4.6 Key Strategies
Pricing
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