Global Account- Based Marketing Software Market
Global Account- Based Marketing Software Market to 2027
Global Account- Based Marketing Software Market Overview
Account - based marketing software is commonly referred as key account marketing software. It is one of the type strategic approach to business marketing based on account awareness in which an organization communicates with customers. This software offers tools to decrease and automate the extensive process of recognizing prospects and serves the right assets to develop proper account.Create highly skilled leads, craft personalized buying journeys, enhance customer lifetime value, and build additional opportunities for in pipeline account are the advantages of account- based software market.
Global Account- Based Marketing Software Market Drivers
Account-based marketing software provides new ways for B2B marketers to manage strategic customer engagement is expected to boost the growth of global account based marketing software market. Furthermore, account-based marketing software plays an important role in enhancing business within prevailing customer account, which have positive impact on global account-based marketing software market. In addition to that, rise in long term value of customer is expected to grow demand for global account based marketing software market.
Global Account- Based Marketing Software Market Restraints
However, high investment cost and maintenance cost are the major restraining factor for global account-based marketing software. This factors expected to hinder the global account-based marketing software growth.
Global Account- Based Marketing Software Segmentation
Global Account- Based Marketing Software Market is segmented on the basis of type such as Account- Based Execution Software, Marketing Account Intelligence software, and Marketing Account Management Software, by deployment type such as Cloud Based, and On-Premise. Further, global account- based marketing software is segmented by end users such as Banking, Financial Services, and Insurance, Retail and E-Commerce, Government and Public Sector, Healthcare and Life Sciences, Automotive and Manufacturing, and Others.
Global Account- Based Marketing Software Key Players
Various key players are listed in this report including Terminus ABM Platform, Bizible, Sendoso, Printfection, Metadata .io, Marketo, Outreach, Triblio, Adobe Campaign, InsideView, DiscoverOrg, Jambo, Act-On, and LeanData.
Global Account- Based Marketing Software Taxonomy
By Type
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