Matcha Tea Market Size Trends, Analysis, and Forecast till 2035

The Matcha Tea Market Report offers an in-depth exploration of emerging market trends, driving factors, challenges, and key segments that shape the industry. It includes a thorough examination of regulatory frameworks, company profiles, and the latest industry developments. The report delves into product development, positioning strategies, and the impact of new technologies on the market landscape. By identifying challenges and opportunities, the report provides a detailed roadmap for market growth.

Japanese tea ceremonies have long employed matcha tea, a finely crushed powder created from specially grown and processed green tea leaves. Due to its high antioxidant content, clean-label appeal, and consistent energy boost from L-theanine and caffeine, matcha tea is becoming more and more popular as a result of developing health and wellness trends. Its use in tea, lattes, chocolates, snacks, RTD drinks, and even cosmetics has enhanced its popularity in the food and beverage and personal care industries. Combine it with celebrity endorsements, broad accessibility through supermarkets, coffee shops, and e-commerce, as well as a high level of social media knowledge, particularly among Gen Z.

Report Highlights:

Matcha tea market size is valuated at USD 4.0 Billion in 2025.

Target market size is estimated to be valuated at USD 7.6 Billion by 2035 and at a CAGR of 7.2%.

On the account of type sweetened matcha dominates matcha tea market share.

Based on the form, powder form of matcha tea now holds the highest matcha tea market share.

The flavored matcha has the biggest matcha tea market share in the formulation area.

Regular tea is the most popular application sector in the matcha tea market.

The matcha tea market is dominated by store-based distribution channels.

Asia Pacific is dominating region in the matcha tea market size.

The Europe region is seeing the fastest growth in the matcha tea market.

Key Highlights:

• In February 2025, Matcha tea was added by Grind, a rapidly growing specialty coffee brand. Through DTC, it has unveiled a new range of matcha made using ceremonial-grade tea from Japan. The set includes a 30g matcha refill bag, a green matcha tin, a ready-to-drink Iced Oat Matcha Lattee, and a limited-edition "on a matcha run" baseball cap.

Report Analysis:

Benefits of Matcha Tea:

High in caffeine, amino acids, and antioxidants, particularly catechins, matcha is a nutrient-dense green tea powder that may help prevent cell damage and aid in weight management. It has the ability to improve brain function through improved focus and memory, protect the liver by lowering the risk of liver disease, and promote heart health by reducing inflammation and oxidative stress. Although matcha is generally good when taken in its natural form, concentrated green tea extracts or supplements should be avoided as they can damage the liver.

Segmentation:

By Type:

• Traditional
• Sweetened
• Unsweetened

By Form:

• Ready-To-Drink
• Instant Premixes
• Powder Form

By Formulation:

• Plain
• Flavored

By Application:

• Regular Tea
• Food
• Cosmetics
• Matcha Beverages
• Personal

By Distribution Channel:

• Store-Based Distribution Channels
• Non-Store-Based Distribution Channels

By Region:

• North America
• U.S.
• Canada
• Europe
• Germany
• U.K.
• France
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• Australia
• Indonesia
• Malaysia
• South Korea
• Rest of Asia Pacific
• Latin America
• Brazil
• Mexico
• Argentina
• Rest of Latin America
• Middle East & Africa
• GCC
• Israel
• South Africa
• Rest of Middle East & Africa

Matcha Tea Market Companies:

ITO EN(North America) INC.

Marukyu-Koyamaen

Aiya America Inc.

The AOI Tea Company

Encha

Harney & Sons Fine Teas.

The Hain Celestial Group, Inc.

DoMatcha

Mizuba Tea Co.

MATCHA MAIDEN

Matcha DNA

Riching Matcha

NAOKI MATCHA

Matcha.com

Bird & Blend Tea Co.

Teabox India

Heapwell Superfoods

Tencha

THEINDIANCHAI

The Tea Shelf

What You’ll Gain from This Report:

• Regional & Country-Specific Insights: Unlock detailed market share analysis across key regions and countries, empowering you to pinpoint growth opportunities and optimize your strategic positioning.
• Guidance for Market Entry: Expert-backed strategies to overcome entry barriers, establish a foothold, and accelerate expansion in new or competitive markets.
• Reliable Long-Term Forecasts: Data-driven projections from 2025 to 2035, including pivotal milestones for 2025, 2026, and 2030, ensuring confident, future-proof investments.
• In-Depth Market Trend Analysis: Explore the forces shaping the industry—drivers, challenges, emerging opportunities, and risks—along with insights into high-growth sectors and potential obstacles.
• Proven Business Strategies: Actionable, data-backed recommendations tailored to key market segments, helping you maximize profitability and outperform competitors.
• Competitive Intelligence: Stay ahead with a clear view of industry trends, competitor strategies, and untapped market potential to refine your approach.
• Exclusive Company Profiles: In-depth analysis of top market players, including business models, financial performance, strategic initiatives, and recent developments.
• Innovative Supply Chain Trends: Discover the latest technological advancements transforming supply chains—boosting efficiency, cutting costs, and driving innovation.

This report provides the strategic intelligence you need to navigate a dynamic market landscape and make decisions that propel long-term success.

FAQs:

Key Questions Answered in the Report.

1. What was the Matcha Tea Market size in 2025?

2. What is projected growth rate of the Matcha Tea Market during 2025-2035?

3. What are the key factors driving the Matcha Tea Market growth?

4. What are leading players in the Matcha Tea Market ?

5. What are the key regions analyzed in the Matcha Tea Market ?

6. Which region is dominating in the Matcha Tea Market ?
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