Toaster Global Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

Toaster Market Summary

Introduction and Market Overview

Toasters, essential for quick breakfast preparation, are driven by the 6% growth in the global fast-food market in 2023, with consumers seeking convenient solutions like Breville’s smart toasters. Urbanization, with 68% of the global population projected to be urban by 2050, fuels demand for compact appliances in fast-paced lifestyles. Smart appliance investments rose 7% in 2023, boosting interest in connected toasters like Philips. E-commerce appliance sales grew 9% in 2024, enhancing access to brands like Cuisinart. The global toaster market is estimated at USD 2.0-4.0 billion in 2025, with a CAGR of 5%-9% through 2030, propelled by breakfast culture, urbanization, and smart technology trends.

Regional Market Trends

 North America: The U.S. and Canada lead with demand for smart and premium toasters.

 Europe: The UK, Germany, and France focus on stylish, energy-efficient models.

 Asia Pacific: China, Japan, and India see growth in urban breakfast habits.

 Rest of the World: Brazil and Australia expand with rising middle-class kitchens.

Application Analysis

 Commercial: Expected growth of 4.5%-8.5%, driven by cafes and hotels. Trends focus on high-capacity models.

 Residential: Projected growth of 5.5%-9.5%, for home kitchens. Trends emphasize smart and compact designs.

Type Analysis

 Pop-up Toasters: Anticipated growth of 5%-9%, favored for simplicity. Trends highlight even toasting technology.

 Toaster Ovens: Expected growth of 5.5%-9.5%, suited for versatility. Trends focus on multifunctionality.

 Conveyor Toasters: Projected growth of 4.5%-8.5%, for commercial use. Trends emphasize high throughput.

Key Market Players

 Breville Pty Limited: Offers smart, premium toasters.

 De’ Longhi Appliances: Provides stylish pop-up toasters.

 Cuisinart: Specializes in versatile toaster ovens.

 KitchenAid: Markets aesthetic toasters for home use.

 Black & Decker: Supplies affordable toasters globally.

Porter’s Five Forces Analysis

 Threat of New Entrants: Moderate, due to low manufacturing barriers but high brand loyalty.

 Threat of Substitutes: Moderate, with grills and ovens competing.

 Bargaining Power of Buyers: Moderate, as consumers seek quality but have multiple options.

 Bargaining Power of Suppliers: Low, with abundant component suppliers.

 Competitive Rivalry: High, driven by innovation in smart features and design.

Market Opportunities and Challenges

Opportunities:

 Leveraging 6% fast-food market growth.

 Addressing 68% urban population projection by 2050.

 Capitalizing on 7% smart appliance investment growth.

 Benefiting from 9% e-commerce appliance sales growth.

 Innovating with smart and multifunctional toasters.

 Supporting breakfast culture in emerging markets.

Challenges:

 Competition from alternative cooking appliances.

 High costs of smart technology development.

 Limited adoption in low-income households.

 Regulatory compliance for energy standards.

 Supply chain disruptions for components. Show more