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Mass Beauty and Personal Care in China

Publisher Euromonitor International
Published May 09, 2025
Length 23 Pages
SKU # EP20021716

Description

After seeing low growth in 2023, mass beauty and personal care in China saw a slight retail current value decline in 2024. Considering the stagnation of China’s macroeconomic situation, the consumption confidence of local consumers was also impacted. Uncertainty over future income, and asset depreciation due to real estate price reductions, led consumers to be more cautious, especially when it came to non-essentials, such as many beauty and personal care products. Besides, after years of rapid g...

Euromonitor International's Mass Beauty and Personal Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Mass Beauty and Personal Care in China
Euromonitor International
May 2025
List Of Contents And Tables
MASS BEAUTY AND PERSONAL CARE IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Skin care maintains its lead, but suffers from maturity and economic situation
Proya Cosmetics maintains its rising trend due to innovation and quality
Price sensitivity leads to downgrading within the mass segment, and from premium to mass
PROSPECTS AND OPPORTUNITIES
More positive consumer sentiment will drive a return to value growth
AI set to move further into mass beauty and personal care
Local ingredients and multifunctional products are two strands of innovation
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN CHINA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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