Soil Monitoring Market Summary
Soil monitoring systems, using sensors and analytics to track soil conditions, enhance agricultural productivity and sustainability. The market is driven by rising food demand, with 800 million people facing hunger (FAO 2023), and precision agriculture adoption. Innovations in IoT-enabled sensors and AI analytics fuel growth. The global soil monitoring market is projected to reach USD 500–900 million in 2025, with a CAGR of 13%–18% through 2030.
Regional Analysis
North America: The U.S. leads with precision agriculture, while Canada focuses on sustainable farming.
Europe: Germany and France drive growth through smart agriculture policies.
Asia Pacific: India and China grow with agricultural modernization, while Australia emphasizes drought management.
Rest of the World: Brazil and Africa expand through agribusiness investments.
Application Analysis
Agricultural: Expected growth of 13.2%–18.2%, driven by crop yield optimization. Trends focus on IoT integration.
Non-agricultural: Projected growth of 12.8%–17.8%, including environmental monitoring and landscaping.
Component Analysis
Hardware: Expected growth of 13.0%–18.0%, driven by sensors and devices. Trends emphasize wireless connectivity.
Software: Projected growth of 13.3%–18.3%, with AI-driven analytics gaining traction.
Services: Growth of 12.8%–17.8%, covering installation and data analysis.
Key Market Players
Leading firms include Campbell Scientific, offering precise sensors; METER Group, specializing in soil analytics; Stevens Water Monitoring Systems, SGS Group, Element Material Technology, Sontok Technologies, Cropx Technologies, The Toro Company, Spectrum Technologies, and Irromotor, innovating in IoT and AI solutions.
Porter’s Five Forces Analysis
Threat of New Entrants: Moderate, due to technical expertise, though IoT startups can enter.
Threat of Substitutes: Low, as soil monitoring is critical for precision agriculture.
Bargaining Power of Buyers: Moderate, with farmers seeking cost-effective solutions.
Bargaining Power of Suppliers: Low, due to multiple sensor providers.
Competitive Rivalry: High, with competition on accuracy, connectivity, and cost.
Market Opportunities and Challenges
Opportunities: Rising food demand (800 million hungry) and precision agriculture drive growth. IoT and AI analytics, along with Asia’s agricultural expansion, enhance sales.
Challenges: High sensor costs limit adoption in small farms. Connectivity issues in remote areas pose hurdles.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook