Power Generation Rental Global Market Insights 2025, Analysis and Forecast to 2030, by Market Participants, Regions, Technology, Application

Power Generation Rental Market Summary

Power Generation Rental involves leasing generators and related equipment for temporary power needs in construction, industrial, government, entertainment, and other applications. The industry is characterized by its flexibility, rapid deployment, and ability to provide reliable power solutions in remote or emergency settings. Key trends include the adoption of hybrid and renewable energy generators, advanced telematics for monitoring, and compact designs for portability. The market is propelled by infrastructure projects, disaster recovery needs, and industrial growth, particularly in North America and Asia Pacific, with increasing demand for sustainable power solutions.

Market Size and Growth Forecast

The global Power Generation Rental market was valued at USD 7.1–12.7 billion in 2024, with an estimated CAGR of 5.3%–7.3% from 2025 to 2030, driven by construction and industrial demands.

Regional Analysis

North America is projected to grow at a CAGR of 5.0%–7.0%, with the U.S. leading due to its construction and disaster recovery needs, focusing on hybrid generators.

Europe is expected to achieve a CAGR of 4.8%–6.8%, with the UK driving demand through its emphasis on renewable energy rentals.

Asia Pacific is anticipated to record the highest growth at 5.5%–7.5%, led by China and India, where industrial and infrastructure projects fuel demand, with trends toward portable generators.

Rest of the World, particularly Brazil, is expected to grow at 4.5%–6.5%, with trends toward government and entertainment applications.

Application Analysis

Construction applications are estimated to grow at a CAGR of 5.3%–7.3%, driven by infrastructure projects, with trends toward hybrid generators.

Industrial applications are projected to grow at 5.0%–7.0%, supported by manufacturing growth, with innovations in telematics.

Government and entertainment applications are expected to grow at 4.8%–6.8%, with trends toward portable and renewable energy solutions.

Other applications, including emergency power, are projected to grow at 4.5%–6.5%, with trends toward compact designs.

Key Market Players

Caterpillar, headquartered in Deerfield, Illinois, USA, offers generator rentals for construction, known for its reliable power solutions.

Komatsu, based in Tokyo, Japan, provides generator rentals for industrial applications, emphasizing durability.

John Deere, headquartered in Moline, Illinois, USA, offers rentals for government projects, focusing on fuel efficiency.

XCMG, based in Xuzhou, China, provides generator rentals for infrastructure, known for its cost-competitive designs.

Volvo, headquartered in Gothenburg, Sweden, offers rentals for entertainment, emphasizing eco-friendly solutions.

Hitachi Construction Machinery, based in Tokyo, Japan, provides rentals for industrial applications, focusing on robust engineering.

Liebherr, headquartered in Bulle, Switzerland, offers generator rentals for construction, known for its high-capacity systems.

JCB, based in Rocester, UK, provides rentals for entertainment, emphasizing portable designs.

HD Hyundai Infracore, headquartered in Seoul, South Korea, offers rentals for industrial projects, known for its advanced systems.

Astra Veicoli Industriali S.p.A., based in Piacenza, Italy, provides rentals for construction, focusing on durable solutions.

Porter’s Five Forces Analysis

The threat of new entrants is moderate; moderate capital costs attract regional players, but established fleets create barriers.

The threat of substitutes is low; permanent power solutions are less flexible for temporary needs.

Buyer power is high; customers compare pricing across providers, increasing competition.

Supplier power is low; generator components are widely available, reducing supplier influence.

Competitive rivalry is high; players differentiate through hybrid solutions, digital monitoring, and global networks.

Market Opportunities and Challenges

Opportunities

Global infrastructure projects drive demand for power generation rentals.

Adoption of hybrid and renewable generators enhances market potential.

Emerging markets in Asia Pacific offer growth due to industrial expansion.

Challenges

High maintenance costs for advanced generators impact profitability.

Economic fluctuations affect rental demand in construction.

Regulatory compliance for emissions increases operational costs.

Growth Trend Analysis

The Power Generation Rental market is growing steadily, driven by construction and industrial demands. On July 9, 2024, Solaris Oilfield Infrastructure acquired Mobile Energy Rentals for USD 200 million, enhancing its distributed power solutions. On July 12, 2024, Aggreko acquired Infiniti Energy, expanding its solar rental offerings. On August 26, 2024, ITOCHU’s subsidiary TRENDE acquired ONE Energy’s energy storage and solar rental businesses. On September 3, 2024, Generator Rental Services Limited was acquired, strengthening specialty power rental solutions. On January 22, 2025, T&T Power Group acquired All Generator Solutions Inc., expanding in Canada. On February 19, 2025, Sandbrook Capital acquired Intellirent, a leading power equipment rental provider. On April 28, 2025, Flotek acquired ProFrac’s mobile power generation assets, securing a USD 160 million revenue backlog. On May 5, 2025, ProFrac sold its mobile power generation assets to Flotek for USD 105 million. These developments align with a projected CAGR of 5.3%–7.3% through 2030, reflecting the industry’s focus on sustainability and flexibility. Show more