Lingerie Global Market Insights 2025, Analysis and Forecast to 2030, by Market Participants, Regions, Technology, Product Type

Lingerie Market Summary
Introduction
Lingerie encompasses intimate apparel like bras, panties, and other garments, blending functionality with fashion and comfort. Central to the apparel industry, it features diverse designs and materials catering to personal style and body support. Available as bras, panties, and other types like shapewear, it serves consumer markets globally. Growth is driven by rising fashion consciousness, e-commerce growth, and demand for inclusive sizing, with innovations in comfort, sustainability, and design advancing the market.

Market Size and Growth Forecast
The global Lingerie market is valued at USD 50-60 billion in 2025, with a CAGR of 4.5%-5.5% from 2025 to 2030, reaching USD 62-75 billion by 2030. Expansion reflects evolving consumer preferences and retail trends.

Regional Analysis
North America holds 30-35%, growing at 4-5%, led by the US with strong retail and e-commerce, alongside Canada’s fashion focus. Europe accounts for 25-30%, growing at 4.5-5.5%, with France, the UK, and Germany advancing via luxury and comfort trends. Asia Pacific, at 25-30%, grows fastest at 5-6%, driven by China’s retail boom, India’s middle-class growth, and Japan’s quality emphasis. The Rest of the World, 10-15%, grows at 4.5-5.5%, with Brazil and the UAE rising. North America favors bras; Asia Pacific prioritizes affordability.

Product Type Analysis
The market includes Bras, Panties, and Others. Bras, growing at 4.5-5.5%, dominate with support and style trends, focusing on inclusivity. Panties, at 4-5%, rise with daily wear needs, emphasizing comfort fabrics. Others, at 4.5-5.5%, grow with shapewear and loungewear trends. Trends focus on sustainability and design diversity.

Key Market Players
Leading companies in the Lingerie market include:
Jockey International Inc.: A US firm, Jockey offers comfortable bras and panties for everyday use. Known for quality, it serves North America with reliable, affordable options.
Hanes: A US company, Hanes provides cost-effective lingerie like panties. With a focus on accessibility, it supports North America with practical designs.
Groupe Chantelle: A French leader, Chantelle specializes in luxury bras and panties. Renowned for elegance, it serves Europe with premium, stylish lingerie.
LVMH: A French conglomerate, LVMH offers high-end lingerie through brands like Fenty. Known for fashion, it serves global markets with luxury designs.
L Brands Inc.: A US firm, L Brands delivers lingerie via Victoria’s Secret. With a focus on glamour, it supports North America with iconic bras and panties.
MAS Holdings Limited: A Sri Lankan company, MAS provides affordable lingerie for global brands. Known for scalability, it serves Asia Pacific with practical solutions.
Ann Summers: A UK supplier, Ann Summers offers stylish bras and shapewear. With a focus on design, it supports Europe with trendy lingerie.
Marks and Spencer: A UK firm, Marks and Spencer delivers comfortable lingerie. Known for quality, it serves Europe with reliable bras and panties.
PVH Corporation: A US company, PVH offers lingerie through Calvin Klein. With a focus on fashion, it supports global markets with stylish designs.
Calor Del Sol Inc.: A US supplier, Calor Del Sol provides inclusive lingerie. Known for diversity, it serves North America with comfortable options.
Victoria Secret: A US brand under L Brands, Victoria Secret specializes in glamorous bras. Renowned for marketing, it serves global markets with premium lingerie.
True & Co.: A US firm, True & Co. offers personalized bras online. With a focus on fit, it supports North America with innovative solutions.
Cosabella: An Italian company, Cosabella delivers luxury lingerie like panties. Known for craftsmanship, it serves Europe with stylish designs.
Intimissimi: An Italian supplier, Intimissimi provides elegant bras and panties. With a focus on comfort, it supports Europe with quality options.
Adore Me: A US firm, Adore Me offers affordable, trendy lingerie online. Known for accessibility, it serves North America with diverse designs.
Anine Bing: A US company, Anine Bing delivers minimalist luxury lingerie. With a focus on style, it supports global markets with premium options.
These companies compete on comfort, design, and cost, advancing the market through innovation and partnerships.

Porter’s Five Forces Analysis
The threat of new entrants is low to medium due to brand loyalty and scale barriers, though e-commerce startups may emerge. Substitutes like outerwear pose a moderate threat, countered by lingerie’s specific role. Buyer power is medium to high, with consumers demanding variety, unlike smaller buyers. Supplier power is medium, with fabrics offset by production needs. Rivalry is high, with design and cost as key factors.

Market Opportunities and Challenges
Opportunities
E-commerce growth drives lingerie sales with convenience.
Advances in inclusive sizing enhance appeal.
Emerging markets in Asia Pacific grow with rising incomes.
Challenges
High costs of premium designs limit adoption in budget areas.
Regulatory standards on materials raise costs.
Competition from fast fashion pressures cost-effectiveness. Show more