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Robocall Mitigation & Branded Calling Market: 2025-2030: Market Trends & Strategies

Publisher Juniper Research
Published Jun 16, 2025
Length 42 Pages
SKU # JNRH20104357

Description

This report examines the Robocall Mitigation & Branded Calling market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly changing market. The report delivers a comprehensive analysis of the strategic opportunities for robocall mitigation and branded calling providers; addressing key verticals and developing challenges, and how stakeholders must navigate these. It also includes evaluation of key country-level opportunities for growth in the robocall mitigation and branded calling market.

Please note: the online download version of this report is for a global site license.

Table of Contents

42 Pages
1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways and Strategic Recommendations
1.2 Key Takeaways
1.2.1 The Role of AI in Robocalling Scams and Branded Calling ID (BCID) Will Grow, Necessitating Novel Approaches
1.2.2 Omnichannel Attacks Will Require Collaboration With Fraud Mitigation Vendors Over Other Channels
1.2.3 Disparities in BCID Technologies May Create Large Degrees of Fragmentation as The Technology Reaches a Critical Stage
Figure ‎1.1: Global Number of Branded Calling Authentication Calls in 2025, Split by 8 Key Regions: 9.6 billion
1.3 Strategic Recommendations
1.3.1 Robocalling Fraud Will Evolve, and Vendors Must Adapt With Behavioural Analytics and Omnichannel Threat Detection
2. Robocall Mitigation: Future Market Outlook
2.1 Introduction to Robocall Mitigation
Table ‎2.1: Current Robocall Mitigation Solutions
Figure ‎2.2: Total Fraudulent Losses to Robocalling ($82.5 billion), Split by 8 Key Regions, 2025
2.2 Advancements in AI and ML
2.2.1 AI in Fraudulent Activity
Figure ‎2.3: Average Loss to Fraudulent Robocalling per Mobile Subscriber ($), Split by 8 Key Regions, 2025-2030
2.2.2 AI in Robocall Mitigation
2.3 Government and Regulatory Intervention
2.4 Shift to VoIP Networks
2.5 Robocall Mitigation at the Signalling Level
2.6 Omnichannel Attacks
2.7 Success in Robocall Mitigation
Figure ‎2.4: Total Fraudulent Losses to Robocalling ($m), Split by 8 Key Regions, 2025-2030
2.8 Requirement for Enhanced Network Security
2.9 Stakeholder Education and Awareness
2.10 Shift to 5G Networks
3. Branded Calling: Future Market Outlook
3.1 Introduction to Branded Calling
Figure ‎3.1: Total Number of Branded Calling Authentication Calls (9.6 billion), Split by 8 Key Regions, 2025
3.2 Branded Calling Limitations
3.2.1 BCID
3.3 Value of the Voice Channel
Figure ‎3.2: Total Voice Calls (m), Split by 8 Key Regions, 2025-2029
3.4 Mobile Subscriber Awareness and Education
3.4.1 Operator Strategies to Increase the Value of the Voice Channel
4. Country Readiness Index
4.1 Introduction to Country Readiness Index
Figure ‎4.1: Robocall Mitigation & Branded Calling Country Readiness Index: Regional Definitions
Table ‎4.2: Juniper Research’s Country Readiness Index Scoring Criteria: Robocall Mitigation & Branded Calling
Figure ‎4.3: Juniper Research’s Country Readiness Index: Robocall Mitigation & Branded Calling
Table ‎4.4: Robocall Mitigation & Branded Calling Country Readiness Index: Market Segments
4.2 Focus Markets
Figure ‎4.5: Average Number of Branded Calls per Subscriber in 2030, Split by 21 Focus Markets
4.2.1 These Countries Rank as High-income Areas
4.2.2 There Is Strong Historic Investment in Technological Innovation
4.3 Growth Markets
4.3.1 Inadequate Existing Robocall Mitigation
4.3.2 Widening Scope of Robocall Fraud
4.4 Saturated Markets
Figure ‎4.6: Total Number of Fraudulent Robocalls Received (m), Split by 8 Key Saturated Markets, 2025-2030
4.5 Developing Markets
4.5.1 Digital Revolutions
4.5.2 Expanding Scope of Robocall Fraud
Table ‎4.7: Juniper Research’s Country Readiness Index Heatmap: North America
Table ‎4.8: Juniper Research’s Country Readiness Index Heatmap: Latin America
Table ‎4.9: Juniper Research’s Country Readiness Index Heatmap: West Europe
Table ‎4.10: Juniper Research’s Country Readiness Index Heatmap: Central & East Europe
Table ‎4.11: Juniper Research’s Country Readiness Index Heatmap: Far East & China
Table ‎4.12: Juniper Research’s Country Readiness Index Heatmap: Indian Subcontinent
Table ‎4.13: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia Pacific
Table ‎4.14: Juniper Research’s Country Readiness Index Heatmap: Africa & Middle East

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