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Facial Serum Global Market Insights 2025, Analysis and Forecast to 2030, by Market Participants, Regions, Technology, Application, Product Type

Publisher Prof-Research
Published Sep 27, 2025
Length 107 Pages
SKU # PROF20427189

Description

Facial Serum Market Summary
Industry Overview
The Facial Serum market occupies a premium segment within the skincare industry, defined by concentrated, high-potency formulations designed to address specific skin concerns such as aging, hydration, and acne. These lightweight, fast-absorbing products deliver active ingredients like retinols, hyaluronic acid, and vitamin C, offering targeted benefits with minimal application. Key characteristics include innovation-driven formulations, eco-friendly packaging, and alignment with clean beauty and wellness trends, catering to consumers seeking personalized, science-backed skincare solutions. The market thrives on its ability to combine efficacy with luxury appeal, often positioned as a cornerstone of multi-step routines inspired by global beauty trends like K-beauty. The global Facial Serum market is estimated to reach a valuation of approximately USD 3.5–6.5 billion in 2025, with compound annual growth rates projected in the range of 5%–10% through 2030. Growth is propelled by rising consumer awareness of skincare science, the influence of social media influencers, and expanding e-commerce accessibility, particularly among younger demographics. While the market benefits from premium pricing and brand loyalty, it faces challenges in navigating counterfeit products and varying regulatory standards across regions. Its strength lies in its role as a high-margin, trend-driven category that bridges functionality and indulgence in the beauty sector.
Distribution Channel Analysis
Supermarkets & Hypermarkets
Supermarkets and hypermarkets offer facial serums through mass-market and premium brands, providing accessibility and competitive pricing. These channels emphasize promotional displays and bundled offerings to attract casual shoppers. Growth is estimated at 4%–8% annually, supported by widespread retail presence in urban areas. Trends include in-store skincare consultations and eco-conscious shelf placements, though competition from specialty stores limits growth potential.
Drugstores & Pharmacies
Drugstores and pharmacies focus on dermatologist-recommended and affordable serums, appealing to consumers seeking clinically validated products. The segment projects 5%–9% annual growth, driven by partnerships with healthcare brands. Trends highlight over-the-counter serums with medical-grade actives, catering to sensitive skin concerns and boosting trust through pharmacy credibility.
Specialty Beauty Stores
Specialty beauty stores like Sephora and Ulta provide curated, high-end facial serums, emphasizing expert advice and experiential shopping. Growth is forecasted at 6%–10% per year, fueled by exclusive launches and loyalty programs. Trends include AR-powered skin analysis tools and sustainable branding, enhancing premium positioning.
Online Retailers
Online retailers dominate with convenience, variety, and subscription models, leveraging AI for personalized recommendations. The segment anticipates 7%–12% annual growth, driven by influencer marketing and social commerce. Trends include virtual consultations and eco-friendly delivery, appealing to digitally native consumers.
Others
Other channels, including direct sales and spas, grow at 4%–7% annually, supported by niche, artisanal serums and professional endorsements.
By Price Point
Mass-Market
Mass-market serums offer affordable, accessible formulations, focusing on basic hydration and brightening. Growth is projected at 4%–8% annually, driven by widespread distribution in supermarkets and drugstores. Trends include clean-label, budget-friendly options and single-dose packaging for convenience.
Premium
Premium serums balance efficacy and luxury, incorporating advanced actives like peptides and eco-friendly packaging. The segment expects 6%–10% annual growth, fueled by aspirational branding in specialty stores. Trends emphasize multi-functional serums and collaborations with influencers for exclusivity.
Luxury
Luxury serums command high margins with rare ingredients and bespoke formulations, growing at 5%–9% annually. Trends include limited-edition releases and wellness-integrated actives like CBD, targeting affluent consumers in online and specialty channels.
Regional Market Distribution and Geographic Trends

North America: 5%–9% growth annually, led by the United States with strong demand in specialty beauty stores and e-commerce. Canada focuses on natural and vegan serums, driven by wellness trends.
Asia-Pacific: 7%–11% growth, with China and South Korea leading through K-beauty innovations and e-commerce platforms. India’s growing beauty market fuels demand for affordable premium serums.
Europe: 5%–8% growth, with France and Germany emphasizing luxury and clean beauty serums under strict EU regulations.
Latin America: 6%–10% growth, driven by Brazil’s vibrant skincare market and Mexico’s focus on anti-aging solutions.
Middle East & Africa: 5%–9% growth, with the UAE and Saudi Arabia prioritizing luxury serums and halal-certified formulations.

Key Market Players and Competitive Landscape
Xiran Skincare offers innovative serums with sustainable packaging, gaining traction in Asia-Pacific. Evora Worldwide specializes in eco-friendly formulations, supporting premium brands globally. Blackbird Skincare focuses on organic serums, appealing to clean beauty enthusiasts. Coty leverages its portfolio for mass-market and premium serums, emphasizing accessibility. Johnson & Johnson delivers clinically backed serums through drugstore channels, with strong North American presence. Procter & Gamble targets mass-market consumers with affordable, science-driven serums. Unilever emphasizes sustainable ingredients, aligning with global ESG trends. Estée Lauder dominates luxury serums, focusing on anti-aging innovation. L'Oréal S.A. leads with broad price-point offerings, integrating AI for personalized formulations. Clarins Inc. excels in premium serums, emphasizing botanical actives for European markets.
Industry Value Chain Analysis
The value chain for Facial Serum is innovation-centric, spanning ingredient sourcing, formulation, production, and distribution, with significant value in premium branding and consumer engagement.

Raw Materials and Upstream SupplyKey inputs include active ingredients like retinoids and botanical extracts, sourced from specialized chemical and agricultural suppliers. Companies like Blackbird Skincare prioritize organic and sustainable sourcing, reducing environmental impact. Stable supply chains for high-demand actives ensure quality consistency, with vertical integration offering cost advantages.

Production and ProcessingProduction involves precision blending and sterile packaging to maintain potency and shelf-life, adhering to GMP and regional safety standards. Manufacturers like L'Oréal invest in automated filling systems and R&D for novel actives, enhancing differentiation. Customization for skin types or concerns adds value, particularly in premium and luxury segments.

Distribution and LogisticsDistribution spans global retail and e-commerce networks, with just-in-time logistics ensuring freshness and minimizing waste. Online platforms like Amazon and Sephora drive rapid delivery, while regional hubs in Asia-Pacific support exports. Companies like Evora Worldwide streamline logistics with sustainable packaging solutions.

Downstream Processing and Application Integration

Supermarkets & Hypermarkets: Serums integrated into mass-market skincare aisles.
Drugstores & Pharmacies: Aligned with clinical skincare for accessibility.
Specialty Beauty Stores: Curated for premium and luxury positioning.
Online Retailers: Enhanced with digital tools for personalization.
Others: Incorporated into spa treatments and direct sales.

Downstream value lies in consumer education and brand storytelling, driving loyalty through targeted marketing.

End-User IndustriesRetailers and consumers capture value through curated experiences and effective formulations, with premium and luxury serums commanding loyalty in competitive markets.


Market Opportunities and Challenges
● Opportunities The rise of personalized skincare through AI diagnostics and subscription models offers growth potential for facial serums, particularly in Asia-Pacific’s digital-first markets. Demand for clean and sustainable products creates opportunities for premium pricing, while Latin America’s expanding middle class drives affordable luxury adoption. Collaborations with dermatologists and influencers enhance credibility, and innovations in biodegradable packaging align with ESG goals.
● Challenges Counterfeit products and brand dilution risk consumer trust, particularly in online channels. Regulatory variations across Europe and Asia-Pacific increase compliance costs. Intense competition from established brands pressures margins, while supply chain disruptions for rare actives pose risks. Rapid trend shifts demand agile innovation, challenging smaller players’ scalability.

Table of Contents

107 Pages
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter Four Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Facial Serum Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Facial Serum Market in North America (2020-2030)
8.1 Facial Serum Market Size
8.2 Facial Serum Market by End Use
8.3 Competition by Players/Suppliers
8.4 Facial Serum Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Facial Serum Market in South America (2020-2030)
9.1 Facial Serum Market Size
9.2 Facial Serum Market by End Use
9.3 Competition by Players/Suppliers
9.4 Facial Serum Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Facial Serum Market in Asia & Pacific (2020-2030)
10.1 Facial Serum Market Size
10.2 Facial Serum Market by End Use
10.3 Competition by Players/Suppliers
10.4 Facial Serum Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Facial Serum Market in Europe (2020-2030)
11.1 Facial Serum Market Size
11.2 Facial Serum Market by End Use
11.3 Competition by Players/Suppliers
11.4 Facial Serum Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Facial Serum Market in MEA (2020-2030)
12.1 Facial Serum Market Size
12.2 Facial Serum Market by End Use
12.3 Competition by Players/Suppliers
12.4 Facial Serum Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Facial Serum Market (2020-2025)
13.1 Facial Serum Market Size
13.2 Facial Serum Market by End Use
13.3 Competition by Players/Suppliers
13.4 Facial Serum Market Size by Type
Chapter 14 Global Facial Serum Market Forecast (2025-2030)
14.1 Facial Serum Market Size Forecast
14.2 Facial Serum Application Forecast
14.3 Competition by Players/Suppliers
14.4 Facial Serum Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Xiran Skincare
15.1.1 Company Profile
15.1.2 Main Business and Facial Serum Information
15.1.3 SWOT Analysis of Xiran Skincare
15.1.4 Xiran Skincare Facial Serum Revenue, Gross Margin and Market Share (2020-2025)
15.2 Evora Worldwide
15.2.1 Company Profile
15.2.2 Main Business and Facial Serum Information
15.2.3 SWOT Analysis of Evora Worldwide
15.2.4 Evora Worldwide Facial Serum Revenue, Gross Margin and Market Share (2020-2025)
15.3 Blackbird Skincare
15.3.1 Company Profile
15.3.2 Main Business and Facial Serum Information
15.3.3 SWOT Analysis of Blackbird Skincare
15.3.4 Blackbird Skincare Facial Serum Revenue, Gross Margin and Market Share (2020-2025)
15.4 Global Cosmetics
15.4.1 Company Profile
15.4.2 Main Business and Facial Serum Information
15.4.3 SWOT Analysis of Global Cosmetics
15.4.4 Global Cosmetics Facial Serum Revenue, Gross Margin and Market Share (2020-2025)
15.5 Coty
15.5.1 Company Profile
15.5.2 Main Business and Facial Serum Information
15.5.3 SWOT Analysis of Coty
15.5.4 Coty Facial Serum Revenue, Gross Margin and Market Share (2020-2025)
15.6 Johnson & Johnson
15.6.1 Company Profile
15.6.2 Main Business and Facial Serum Information
15.6.3 SWOT Analysis of Johnson & Johnson
15.6.4 Johnson & Johnson Facial Serum Revenue, Gross Margin and Market Share (2020-2025)
15.7 Procter & Gamble
15.7.1 Company Profile
15.7.2 Main Business and Facial Serum Information
15.7.3 SWOT Analysis of Procter & Gamble
15.7.4 Procter & Gamble Facial Serum Revenue, Gross Margin and Market Share (2020-2025)
15.8 Unilever
15.8.1 Company Profile
15.8.2 Main Business and Facial Serum Information
15.8.3 SWOT Analysis of Unilever
15.8.4 Unilever Facial Serum Revenue, Gross Margin and Market Share (2020-2025)
15.9 Estée Lauder
15.9.1 Company Profile
15.9.2 Main Business and Facial Serum Information
15.9.3 SWOT Analysis of Estée Lauder
15.9.4 Estée Lauder Facial Serum Revenue, Gross Margin and Market Share (2020-2025)
15.10 Kérastase
15.10.1 Company Profile
15.10.2 Main Business and Facial Serum Information
15.10.3 SWOT Analysis of Kérastase
15.10.4 Kérastase Facial Serum Revenue, Gross Margin and Market Share (2020-2025)
15.11 Redken
15.11.1 Company Profile
15.11.2 Main Business and Facial Serum Information
15.11.3 SWOT Analysis of Redken
15.11.4 Redken Facial Serum Revenue, Gross Margin and Market Share (2020-2025)
15.12 Pureology
15.12.1 Company Profile
15.12.2 Main Business and Facial Serum Information
15.12.3 SWOT Analysis of Pureology
15.12.4 Pureology Facial Serum Revenue, Gross Margin and Market Share (2020-2025)
15.13 Briogeo
15.13.1 Company Profile
15.13.2 Main Business and Facial Serum Information
15.13.3 SWOT Analysis of Briogeo
15.13.4 Briogeo Facial Serum Revenue, Gross Margin and Market Share (2020-2025)
15.14 Olaplex
15.14.1 Company Profile
15.14.2 Main Business and Facial Serum Information
15.14.3 SWOT Analysis of Olaplex
15.14.4 Olaplex Facial Serum Revenue, Gross Margin and Market Share (2020-2025)
Please ask for sample pages for full companies list
Tables and Figures
Table Abbreviation and Acronyms
Table Research Scope of Facial Serum Report
Table Data Sources of Facial Serum Report
Table Major Assumptions of Facial Serum Report
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Facial Serum Picture
Table Facial Serum Classification
Table Facial Serum Applications
Table Drivers of Facial Serum Market
Table Restraints of Facial Serum Market
Table Opportunities of Facial Serum Market
Table Threats of Facial Serum Market
Table Raw Materials Suppliers
Table Different Production Methods of Facial Serum
Table Cost Structure Analysis of Facial Serum
Table Key End Users
Table Latest News of Facial Serum Market
Table Merger and Acquisition
Table Planned/Future Project of Facial Serum Market
Table Policy of Facial Serum Market
Table 2020-2030 North America Facial Serum Market Size
Figure 2020-2030 North America Facial Serum Market Size and CAGR
Table 2020-2030 North America Facial Serum Market Size by Application
Table 2020-2025 North America Facial Serum Key Players Revenue
Table 2020-2025 North America Facial Serum Key Players Market Share
Table 2020-2030 North America Facial Serum Market Size by Type
Table 2020-2030 United States Facial Serum Market Size
Table 2020-2030 Canada Facial Serum Market Size
Table 2020-2030 Mexico Facial Serum Market Size
Table 2020-2030 South America Facial Serum Market Size
Figure 2020-2030 South America Facial Serum Market Size and CAGR
Table 2020-2030 South America Facial Serum Market Size by Application
Table 2020-2025 South America Facial Serum Key Players Revenue
Table 2020-2025 South America Facial Serum Key Players Market Share
Table 2020-2030 South America Facial Serum Market Size by Type
Table 2020-2030 Brazil Facial Serum Market Size
Table 2020-2030 Argentina Facial Serum Market Size
Table 2020-2030 Chile Facial Serum Market Size
Table 2020-2030 Peru Facial Serum Market Size
Table 2020-2030 Asia & Pacific Facial Serum Market Size
Figure 2020-2030 Asia & Pacific Facial Serum Market Size and CAGR
Table 2020-2030 Asia & Pacific Facial Serum Market Size by Application
Table 2020-2025 Asia & Pacific Facial Serum Key Players Revenue
Table 2020-2025 Asia & Pacific Facial Serum Key Players Market Share
Table 2020-2030 Asia & Pacific Facial Serum Market Size by Type
Table 2020-2030 China Facial Serum Market Size
Table 2020-2030 India Facial Serum Market Size
Table 2020-2030 Japan Facial Serum Market Size
Table 2020-2030 South Korea Facial Serum Market Size
Table 2020-2030 Southeast Asia Facial Serum Market Size
Table 2020-2030 Australia Facial Serum Market Size
Table 2020-2030 Europe Facial Serum Market Size
Figure 2020-2030 Europe Facial Serum Market Size and CAGR
Table 2020-2030 Europe Facial Serum Market Size by Application
Table 2020-2025 Europe Facial Serum Key Players Revenue
Table 2020-2025 Europe Facial Serum Key Players Market Share
Table 2020-2030 Europe Facial Serum Market Size by Type
Table 2020-2030 Germany Facial Serum Market Size
Table 2020-2030 France Facial Serum Market Size
Table 2020-2030 United Kingdom Facial Serum Market Size
Table 2020-2030 Italy Facial Serum Market Size
Table 2020-2030 Spain Facial Serum Market Size
Table 2020-2030 Belgium Facial Serum Market Size
Table 2020-2030 Netherlands Facial Serum Market Size
Table 2020-2030 Austria Facial Serum Market Size
Table 2020-2030 Poland Facial Serum Market Size
Table 2020-2030 Russia Facial Serum Market Size
Table 2020-2030 MEA Facial Serum Market Size
Figure 2020-2030 MEA Facial Serum Market Size and CAGR
Table 2020-2030 MEA Facial Serum Market Size by Application
Table 2020-2025 MEA Facial Serum Key Players Revenue
Table 2020-2025 MEA Facial Serum Key Players Market Share
Table 2020-2030 MEA Facial Serum Market Size by Type
Table 2020-2030 Egypt Facial Serum Market Size
Table 2020-2030 Israel Facial Serum Market Size
Table 2020-2030 South Africa Facial Serum Market Size
Table 2020-2030 Gulf Cooperation Council Countries Facial Serum Market Size
Table 2020-2030 Turkey Facial Serum Market Size
Table 2020-2025 Global Facial Serum Market Size by Region
Table 2020-2025 Global Facial Serum Market Size Share by Region
Table 2020-2025 Global Facial Serum Market Size by Application
Table 2020-2025 Global Facial Serum Market Share by Application
Table 2020-2025 Global Facial Serum Key Vendors Revenue
Figure 2020-2025 Global Facial Serum Market Size and Growth Rate
Table 2020-2025 Global Facial Serum Key Vendors Market Share
Table 2020-2025 Global Facial Serum Market Size by Type
Table 2020-2025 Global Facial Serum Market Share by Type
Table 2025-2030 Global Facial Serum Market Size by Region
Table 2025-2030 Global Facial Serum Market Size Share by Region
Table 2025-2030 Global Facial Serum Market Size by Application
Table 2025-2030 Global Facial Serum Market Share by Application
Table 2025-2030 Global Facial Serum Key Vendors Revenue
Figure 2025-2030 Global Facial Serum Market Size and Growth Rate
Table 2025-2030 Global Facial Serum Key Vendors Market Share
Table 2025-2030 Global Facial Serum Market Size by Type
Table 2025-2030 Facial Serum Global Market Share by Type
Table Xiran Skincare Information
Table SWOT Analysis of Xiran Skincare
Table 2020-2025 Xiran Skincare Facial Serum Revenue Gross Profit Margin
Figure 2020-2025 Xiran Skincare Facial Serum Revenue and Growth Rate
Figure 2020-2025 Xiran Skincare Facial Serum Market Share
Table Evora Worldwide Information
Table SWOT Analysis of Evora Worldwide
Table 2020-2025 Evora Worldwide Facial Serum Revenue Gross Profit Margin
Figure 2020-2025 Evora Worldwide Facial Serum Revenue and Growth Rate
Figure 2020-2025 Evora Worldwide Facial Serum Market Share
Table Blackbird Skincare Information
Table SWOT Analysis of Blackbird Skincare
Table 2020-2025 Blackbird Skincare Facial Serum Revenue Gross Profit Margin
Figure 2020-2025 Blackbird Skincare Facial Serum Revenue and Growth Rate
Figure 2020-2025 Blackbird Skincare Facial Serum Market Share
Table Global Cosmetics Information
Table SWOT Analysis of Global Cosmetics
Table 2020-2025 Global Cosmetics Facial Serum Revenue Gross Profit Margin
Figure 2020-2025 Global Cosmetics Facial Serum Revenue and Growth Rate
Figure 2020-2025 Global Cosmetics Facial Serum Market Share
Table Coty Information
Table SWOT Analysis of Coty
Table 2020-2025 Coty Facial Serum Revenue Gross Profit Margin
Figure 2020-2025 Coty Facial Serum Revenue and Growth Rate
Figure 2020-2025 Coty Facial Serum Market Share
Table Johnson & Johnson Information
Table SWOT Analysis of Johnson & Johnson
Table 2020-2025 Johnson & Johnson Facial Serum Revenue Gross Profit Margin
Figure 2020-2025 Johnson & Johnson Facial Serum Revenue and Growth Rate
Figure 2020-2025 Johnson & Johnson Facial Serum Market Share
Table Procter & Gamble Information
Table SWOT Analysis of Procter & Gamble
Table 2020-2025 Procter & Gamble Facial Serum Revenue Gross Profit Margin
Figure 2020-2025 Procter & Gamble Facial Serum Revenue and Growth Rate
Figure 2020-2025 Procter & Gamble Facial Serum Market Share
Table Unilever Information
Table SWOT Analysis of Unilever
Table 2020-2025 Unilever Facial Serum Revenue Gross Profit Margin
Figure 2020-2025 Unilever Facial Serum Revenue and Growth Rate
Figure 2020-2025 Unilever Facial Serum Market Share
Table Estée Lauder Information
Table SWOT Analysis of Estée Lauder
Table 2020-2025 Estée Lauder Facial Serum Revenue Gross Profit Margin
Figure 2020-2025 Estée Lauder Facial Serum Revenue and Growth Rate
Figure 2020-2025 Estée Lauder Facial Serum Market Share
Table Kérastase Information
Table SWOT Analysis of Kérastase
Table 2020-2025 Kérastase Facial Serum Revenue Gross Profit Margin
Figure 2020-2025 Kérastase Facial Serum Revenue and Growth Rate
Figure 2020-2025 Kérastase Facial Serum Market Share
Table Redken Information
Table SWOT Analysis of Redken
Table 2020-2025 Redken Facial Serum Revenue Gross Profit Margin
Figure 2020-2025 Redken Facial Serum Revenue and Growth Rate
Figure 2020-2025 Redken Facial Serum Market Share
Table Pureology Information
Table SWOT Analysis of Pureology
Table 2020-2025 Pureology Facial Serum Revenue Gross Profit Margin
Figure 2020-2025 Pureology Facial Serum Revenue and Growth Rate
Figure 2020-2025 Pureology Facial Serum Market Share
Table Briogeo Information
Table SWOT Analysis of Briogeo
Table 2020-2025 Briogeo Facial Serum Revenue Gross Profit Margin
Figure 2020-2025 Briogeo Facial Serum Revenue and Growth Rate
Figure 2020-2025 Briogeo Facial Serum Market Share
Table Olaplex Information
Table SWOT Analysis of Olaplex
Table 2020-2025 Olaplex Facial Serum Revenue Gross Profit Margin
Figure 2020-2025 Olaplex Facial Serum Revenue and Growth Rate
Figure 2020-2025 Olaplex Facial Serum Market Share
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