Report cover image

Data Masking and Synthetic Data Global Market Insights 2025, Analysis and Forecast to 2030, by Market Participants, Regions, Technology, Application, Product Type

Publisher Prof-Research
Published Nov 02, 2025
Length 86 Pages
SKU # PROF20513468

Description

Data Masking and Synthetic Data Market Summary

The Data Masking and Synthetic Data market is a pivotal segment within the data privacy and security landscape, addressing the critical need to protect sensitive information while enabling its use for analytics, testing, and development. Data masking obscures sensitive data through techniques like tokenization, encryption, and substitution, ensuring compliance with regulations like GDPR and CCPA, while synthetic data generates artificial datasets that mimic real-world data without compromising privacy. This market is defined by its ability to balance data utility with security, offering solutions that support AI training, software testing, and analytics in privacy-sensitive environments. Its hallmark is flexibility across cloud and web-based deployments, enabling seamless integration with enterprise data pipelines. The market thrives on rising regulatory pressures, the proliferation of cloud-based analytics, and the growing demand for AI-driven insights without exposing personal data. The global Data Masking and Synthetic Data market is estimated to reach a valuation of approximately USD 1.0–3.0 billion in 2025, with compound annual growth rates projected in the range of 10.0%–18.0% through 2030. Growth is propelled by increasing data breaches, the expansion of generative AI, and the need for compliant data-sharing in industries like finance and healthcare.

Application Analysis and Market Segmentation

Small and Medium Enterprises (SMEs) Applications

Data masking and synthetic data solutions for SMEs provide cost-effective, user-friendly tools to secure sensitive data during software development, analytics, and compliance audits. These platforms emphasize automation and scalability, enabling SMEs to meet regulatory requirements without extensive IT infrastructure. This segment is expected to grow at 11%–16% annually, driven by the rise of digital-first SMEs in retail and fintech, where data privacy is critical. Trends include low-code masking tools and synthetic data for AI model training, allowing SMEs to leverage analytics while adhering to regulations like PCI-DSS. As SMEs adopt cloud-based workflows, solutions with pre-configured compliance templates are gaining popularity, reducing implementation barriers and enhancing adoption in emerging markets.

Large Enterprises Applications

Large enterprises deploy data masking and synthetic data to secure complex, multi-cloud environments, protecting vast datasets across global operations. These solutions offer advanced data classification, dynamic masking, and integration with enterprise systems like ERP and CRM. The segment is projected to grow at 10%–17% annually, fueled by regulatory mandates and the need to secure data for AI and analytics in sectors like finance and healthcare. Trends include synthetic data for cross-border data sharing and real-time masking for DevOps pipelines, addressing insider threats and misconfigured databases. Enterprises are increasingly adopting privacy-preserving analytics, leveraging synthetic data to train AI models without exposing sensitive information, ensuring compliance with stringent data sovereignty laws.

Cloud-Based Type

Cloud-based data masking and synthetic data solutions deliver scalability, rapid deployment, and seamless integration with SaaS platforms like AWS and Azure. Their strength lies in real-time data protection across distributed environments, making them ideal for cloud-native enterprises. This type is anticipated to grow at 12%–18% annually, driven by the global shift to cloud infrastructure and the rise of AI-driven analytics. Trends include API-driven masking and generative AI for synthetic data creation, addressing privacy concerns in multi-tenant cloud systems. As 5G enables faster data processing, cloud-based solutions are evolving to support edge analytics, ensuring secure data handling in IoT-heavy industries.

Web-Based Type

Web-based solutions provide lightweight, browser-accessible platforms for data masking and synthetic data generation, ideal for organizations with hybrid or on-premises needs. Their accessibility and lower infrastructure requirements make them suitable for SMEs and regulated industries. This segment is expected to grow at 9%–14% annually, supported by demand for flexible, cost-efficient tools in finance and government. Trends include web-based dashboards with real-time monitoring and synthetic data for test environments, enabling secure software development without compromising data integrity. The rise of zero-trust architectures is driving web-based solutions to incorporate advanced encryption, balancing usability with security.

Regional Market Distribution and Geographic Trends

Asia-Pacific: 12%–18% growth annually, led by China’s stringent data protection laws and India’s booming digital economy. Japan and Singapore drive adoption in finance and healthcare, focusing on synthetic data for AI compliance.

North America: 10%–16% growth, with the U.S. leading due to CCPA and HIPAA-driven demand. Trends emphasize cloud-based masking for enterprise analytics and synthetic data for AI innovation.

Europe: 9%–15% growth, driven by GDPR compliance in Germany and the UK. The region prioritizes data sovereignty, with synthetic data enabling secure cross-border analytics in finance and automotive sectors.

Latin America: 11%–16% growth, with Brazil and Mexico advancing data protection in retail and fintech. Cloud adoption and mobile-first strategies fuel demand for affordable masking solutions.

Middle East & Africa: 10%–15% growth, led by UAE’s smart city initiatives and South Africa’s financial sector. Localized synthetic data solutions support data residency compliance in government and energy.

Key Market Players and Competitive Landscape

Delphix – A leader in data virtualization, Delphix’s masking and synthetic data solutions accelerate secure DevOps, with strong traction in large enterprises and reported growth in its $300+ million revenue stream.

Informatica – Its Data Privacy Management platform excels in dynamic masking, contributing to its $1.6+ billion 2024 revenue, with leadership in finance and healthcare compliance.

IBM – IBM’s Optim and Guardium offer robust masking and synthetic data for hybrid clouds, bolstering its $60+ billion portfolio, with strengths in regulated industries.

Broadcom (CA Test Data Manager) – Focused on test data privacy, Broadcom’s solutions integrate with DevOps, supporting its $50+ billion 2024 revenue and enterprise deployments.

Grid Dynamics – Specializing in cloud-native synthetic data, Grid Dynamics drives innovation in retail and tech, with agile solutions for AI-driven analytics.

Syntheticus – A pioneer in synthetic data, Syntheticus targets AI training, gaining traction in healthcare for privacy-preserving datasets.

Mostly AI – Known for generative AI-driven synthetic data, Mostly AI supports finance and insurance, with scalable platforms for enterprise analytics.

Gretel – Offering synthetic data for AI, Gretel’s privacy-first solutions gain momentum in tech, with open-source contributions enhancing adoption.

Tonic.ai – Focused on test data generation, Tonic.ai’s synthetic data solutions serve SMEs, with strong growth in software development use cases.

Hazy – Specializing in synthetic data for finance, Hazy’s lightweight platforms drive adoption in Europe, emphasizing GDPR compliance.

Ydata – Its synthetic data platform targets SMEs, with flexible tools for AI and analytics, supporting growth in emerging markets.

Industry Value Chain Analysis

The Data Masking and Synthetic Data value chain is privacy-centric, spanning data discovery to secure utilization, with value concentrated in compliance and analytics enablement.

Raw Materials and Upstream SupplyUpstream involves data sources from enterprise systems, IoT, and APIs, alongside cloud infrastructure from providers like AWS. Integrated vendors like IBM leverage in-house ecosystems, optimizing data pipelines for masking and synthetic data generation.

Production and ProcessingDevelopment focuses on algorithm design for masking techniques and generative AI for synthetic data. Quality assurance emphasizes data fidelity and compliance, with players like Delphix excelling in automated validation for test environments.

Distribution and LogisticsDistribution relies on cloud marketplaces, SaaS models, and direct licensing, ensuring rapid deployment. Global logistics prioritize secure APIs and compliance with regional data laws, supporting just-in-time provisioning for enterprises.

Downstream Processing and Application Integration

SMEs: Masking integrates with development tools, adding value through automated compliance for customer data protection.

Large Enterprises: Synthetic data embeds in AI pipelines, enabling secure analytics while meeting regulatory standards.Integration transforms sensitive data into usable, secure formats, with APIs enabling real-time protection across hybrid clouds.

End-User IndustriesSectors like finance capture peak value through compliant data-sharing and AI-driven insights, with masking and synthetic data enabling secure innovation.

Market Opportunities and Challenges

Opportunities The rise of generative AI drives demand for synthetic data, particularly in Asia-Pacific’s AI-first economies. Regulatory mandates like GDPR and CCPA fuel adoption of compliant masking solutions, while SMEs offer growth potential with affordable, cloud-native tools. The expansion of AI and analytics in healthcare and finance opens niches for privacy-preserving data solutions. Partnerships with cloud providers like Informatica accelerate market reach, offering integrated privacy suites.

Challenges Complex regulatory landscapes increase compliance costs, fragmenting global deployments. Ensuring data utility in synthetic datasets remains challenging, requiring advanced AI to maintain fidelity. Integration with legacy systems is costly for web-based adopters, while skill shortages hinder SME adoption. Competition from open-source tools pressures commercial pricing, and evolving cyber threats demand continuous innovation to secure masked and synthetic data.

Table of Contents

86 Pages
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter Four Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Data Masking and Synthetic Data Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Data Masking and Synthetic Data Market in North America (2020-2030)
8.1 Data Masking and Synthetic Data Market Size
8.2 Data Masking and Synthetic Data Market by End Use
8.3 Competition by Players/Suppliers
8.4 Data Masking and Synthetic Data Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
9.5.3 Mexico
Chapter 9 Historical and Forecast Data Masking and Synthetic Data Market in South America (2020-2030)
9.1 Data Masking and Synthetic Data Market Size
9.2 Data Masking and Synthetic Data Market by End Use
9.3 Competition by Players/Suppliers
9.4 Data Masking and Synthetic Data Market Size by Type
9.5 Key Countries Analysis
Chapter 10 Historical and Forecast Data Masking and Synthetic Data Market in Asia & Pacific (2020-2030)
10.1 Data Masking and Synthetic Data Market Size
10.2 Data Masking and Synthetic Data Market by End Use
10.3 Competition by Players/Suppliers
10.4 Data Masking and Synthetic Data Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia & New Zealand
Chapter 11 Historical and Forecast Data Masking and Synthetic Data Market in Europe (2020-2030)
11.1 Data Masking and Synthetic Data Market Size
11.2 Data Masking and Synthetic Data Market by End Use
11.3 Competition by Players/Suppliers
11.4 Data Masking and Synthetic Data Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Northern Europe
Chapter 12 Historical and Forecast Data Masking and Synthetic Data Market in MEA (2020-2030)
12.1 Data Masking and Synthetic Data Market Size
12.2 Data Masking and Synthetic Data Market by End Use
12.3 Competition by Players/Suppliers
12.4 Data Masking and Synthetic Data Market Size by Type
12.5 Key Countries Analysis
Chapter 13 Summary For Global Data Masking and Synthetic Data Market (2020-2025)
13.1 Data Masking and Synthetic Data Market Size
13.2 Data Masking and Synthetic Data Market by End Use
13.3 Competition by Players/Suppliers
13.4 Data Masking and Synthetic Data Market Size by Type
Chapter 14 Global Data Masking and Synthetic Data Market Forecast (2025-2030)
14.1 Data Masking and Synthetic Data Market Size Forecast
14.2 Data Masking and Synthetic Data Application Forecast
14.3 Competition by Players/Suppliers
14.4 Data Masking and Synthetic Data Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Delphix
15.1.1 Company Profile
15.1.2 Main Business and Data Masking and Synthetic Data Information
15.1.3 SWOT Analysis of Delphix
15.1.4 Delphix Data Masking and Synthetic Data Revenue, Gross Margin and Market Share (2020-2025)
15.2 Informatica
15.2.1 Company Profile
15.2.2 Main Business and Data Masking and Synthetic Data Information
15.2.3 SWOT Analysis of Informatica
15.2.4 Informatica Data Masking and Synthetic Data Revenue, Gross Margin and Market Share (2020-2025)
15.3 IBM
15.3.1 Company Profile
15.3.2 Main Business and Data Masking and Synthetic Data Information
15.3.3 SWOT Analysis of IBM
15.3.4 IBM Data Masking and Synthetic Data Revenue, Gross Margin and Market Share (2020-2025)
15.4 Broadcom (CA Test Data Manager)
15.4.1 Company Profile
15.4.2 Main Business and Data Masking and Synthetic Data Information
15.4.3 SWOT Analysis of Broadcom (CA Test Data Manager)
15.4.4 Broadcom (CA Test Data Manager) Data Masking and Synthetic Data Revenue, Gross Margin and Market Share (2020-2025)
15.5 Grid Dynamics
15.5.1 Company Profile
15.5.2 Main Business and Data Masking and Synthetic Data Information
15.5.3 SWOT Analysis of Grid Dynamics
15.5.4 Grid Dynamics Data Masking and Synthetic Data Revenue, Gross Margin and Market Share (2020-2025)
15.6 Syntheticus
15.6.1 Company Profile
15.6.2 Main Business and Data Masking and Synthetic Data Information
15.6.3 SWOT Analysis of Syntheticus
15.6.4 Syntheticus Data Masking and Synthetic Data Revenue, Gross Margin and Market Share (2020-2025)
Please ask for sample pages for full companies list
Tables and Figures
Table Abbreviation and Acronyms
Table Research Scope of Data Masking and Synthetic Data Report
Table Data Sources of Data Masking and Synthetic Data Report
Table Major Assumptions of Data Masking and Synthetic Data Report
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Data Masking and Synthetic Data Picture
Table Data Masking and Synthetic Data Classification
Table Data Masking and Synthetic Data Applications
Table Drivers of Data Masking and Synthetic Data Market
Table Restraints of Data Masking and Synthetic Data Market
Table Opportunities of Data Masking and Synthetic Data Market
Table Threats of Data Masking and Synthetic Data Market
Table COVID-19 Impact for Data Masking and Synthetic Data Market
Table Raw Materials Suppliers
Table Different Production Methods of Data Masking and Synthetic Data
Table Cost Structure Analysis of Data Masking and Synthetic Data
Table Key End Users
Table Latest News of Data Masking and Synthetic Data Market
Table Merger and Acquisition
Table Planned/Future Project of Data Masking and Synthetic Data Market
Table Policy of Data Masking and Synthetic Data Market
Table 2020-2030 North America Data Masking and Synthetic Data Market Size
Figure 2020-2030 North America Data Masking and Synthetic Data Market Size and CAGR
Table 2020-2030 North America Data Masking and Synthetic Data Market Size by Application
Table 2020-2025 North America Data Masking and Synthetic Data Key Players Revenue
Table 2020-2025 North America Data Masking and Synthetic Data Key Players Market Share
Table 2020-2030 North America Data Masking and Synthetic Data Market Size by Type
Table 2020-2030 United States Data Masking and Synthetic Data Market Size
Table 2020-2030 Canada Data Masking and Synthetic Data Market Size
Table 2020-2030 Mexico Data Masking and Synthetic Data Market Size
Table 2020-2030 South America Data Masking and Synthetic Data Market Size
Figure 2020-2030 South America Data Masking and Synthetic Data Market Size and CAGR
Table 2020-2030 South America Data Masking and Synthetic Data Market Size by Application
Table 2020-2025 South America Data Masking and Synthetic Data Key Players Revenue
Table 2020-2025 South America Data Masking and Synthetic Data Key Players Market Share
Table 2020-2030 South America Data Masking and Synthetic Data Market Size by Type
Table 2020-2030 Asia & Pacific Data Masking and Synthetic Data Market Size
Figure 2020-2030 Asia & Pacific Data Masking and Synthetic Data Market Size and CAGR
Table 2020-2030 Asia & Pacific Data Masking and Synthetic Data Market Size by Application
Table 2020-2025 Asia & Pacific Data Masking and Synthetic Data Key Players Revenue
Table 2020-2025 Asia & Pacific Data Masking and Synthetic Data Key Players Market Share
Table 2020-2030 Asia & Pacific Data Masking and Synthetic Data Market Size by Type
Table 2020-2030 China Data Masking and Synthetic Data Market Size
Table 2020-2030 India Data Masking and Synthetic Data Market Size
Table 2020-2030 Japan Data Masking and Synthetic Data Market Size
Table 2020-2030 South Korea Data Masking and Synthetic Data Market Size
Table 2020-2030 Southeast Asia Data Masking and Synthetic Data Market Size
Table 2020-2030 Australia & New Zealand Data Masking and Synthetic Data Market Size
Table 2020-2030 Europe Data Masking and Synthetic Data Market Size
Figure 2020-2030 Europe Data Masking and Synthetic Data Market Size and CAGR
Table 2020-2030 Europe Data Masking and Synthetic Data Market Size by Application
Table 2020-2025 Europe Data Masking and Synthetic Data Key Players Revenue
Table 2020-2025 Europe Data Masking and Synthetic Data Key Players Market Share
Table 2020-2030 Europe Data Masking and Synthetic Data Market Size by Type
Table 2020-2030 Germany Data Masking and Synthetic Data Market Size
Table 2020-2030 France Data Masking and Synthetic Data Market Size
Table 2020-2030 United Kingdom Data Masking and Synthetic Data Market Size
Table 2020-2030 Italy Data Masking and Synthetic Data Market Size
Table 2020-2030 Spain Data Masking and Synthetic Data Market Size
Table 2020-2030 Belgium Data Masking and Synthetic Data Market Size
Table 2020-2030 Netherlands Data Masking and Synthetic Data Market Size
Table 2020-2030 Austria Data Masking and Synthetic Data Market Size
Table 2020-2030 Poland Data Masking and Synthetic Data Market Size
Table 2020-2030 Northern Europe Data Masking and Synthetic Data Market Size
Table 2020-2030 MEA Data Masking and Synthetic Data Market Size
Figure 2020-2030 MEA Data Masking and Synthetic Data Market Size and CAGR
Table 2020-2030 MEA Data Masking and Synthetic Data Market Size by Application
Table 2020-2025 MEA Data Masking and Synthetic Data Key Players Revenue
Table 2020-2025 MEA Data Masking and Synthetic Data Key Players Market Share
Table 2020-2030 MEA Data Masking and Synthetic Data Market Size by Type
Table 2020-2025 Global Data Masking and Synthetic Data Market Size by Region
Table 2020-2025 Global Data Masking and Synthetic Data Market Size Share by Region
Table 2020-2025 Global Data Masking and Synthetic Data Market Size by Application
Table 2020-2025 Global Data Masking and Synthetic Data Market Share by Application
Table 2020-2025 Global Data Masking and Synthetic Data Key Vendors Revenue
Figure 2020-2025 Global Data Masking and Synthetic Data Market Size and Growth Rate
Table 2020-2025 Global Data Masking and Synthetic Data Key Vendors Market Share
Table 2020-2025 Global Data Masking and Synthetic Data Market Size by Type
Table 2020-2025 Global Data Masking and Synthetic Data Market Share by Type
Table 2025-2030 Global Data Masking and Synthetic Data Market Size by Region
Table 2025-2030 Global Data Masking and Synthetic Data Market Size Share by Region
Table 2025-2030 Global Data Masking and Synthetic Data Market Size by Application
Table 2025-2030 Global Data Masking and Synthetic Data Market Share by Application
Table 2025-2030 Global Data Masking and Synthetic Data Key Vendors Revenue
Figure 2025-2030 Global Data Masking and Synthetic Data Market Size and Growth Rate
Table 2025-2030 Global Data Masking and Synthetic Data Key Vendors Market Share
Table 2025-2030 Global Data Masking and Synthetic Data Market Size by Type
Table 2025-2030 Data Masking and Synthetic Data Global Market Share by Type
Table Delphix Information
Table SWOT Analysis of Delphix
Table 2020-2025 Delphix Data Masking and Synthetic Data Revenue Gross Profit Margin
Figure 2020-2025 Delphix Data Masking and Synthetic Data Revenue and Growth Rate
Figure 2020-2025 Delphix Data Masking and Synthetic Data Market Share
Table Informatica Information
Table SWOT Analysis of Informatica
Table 2020-2025 Informatica Data Masking and Synthetic Data Revenue Gross Profit Margin
Figure 2020-2025 Informatica Data Masking and Synthetic Data Revenue and Growth Rate
Figure 2020-2025 Informatica Data Masking and Synthetic Data Market Share
Table IBM Information
Table SWOT Analysis of IBM
Table 2020-2025 IBM Data Masking and Synthetic Data Revenue Gross Profit Margin
Figure 2020-2025 IBM Data Masking and Synthetic Data Revenue and Growth Rate
Figure 2020-2025 IBM Data Masking and Synthetic Data Market Share
Table Broadcom (CA Test Data Manager) Information
Table SWOT Analysis of Broadcom (CA Test Data Manager)
Table 2020-2025 Broadcom (CA Test Data Manager) Data Masking and Synthetic Data Revenue Gross Profit Margin
Figure 2020-2025 Broadcom (CA Test Data Manager) Data Masking and Synthetic Data Revenue and Growth Rate
Figure 2020-2025 Broadcom (CA Test Data Manager) Data Masking and Synthetic Data Market Share
Table Grid Dynamics Information
Table SWOT Analysis of Grid Dynamics
Table 2020-2025 Grid Dynamics Data Masking and Synthetic Data Revenue Gross Profit Margin
Figure 2020-2025 Grid Dynamics Data Masking and Synthetic Data Revenue and Growth Rate
Figure 2020-2025 Grid Dynamics Data Masking and Synthetic Data Market Share
Table Syntheticus Information
Table SWOT Analysis of Syntheticus
Table 2020-2025 Syntheticus Data Masking and Synthetic Data Revenue Gross Profit Margin
Figure 2020-2025 Syntheticus Data Masking and Synthetic Data Revenue and Growth Rate
Figure 2020-2025 Syntheticus Data Masking and Synthetic Data Market Share
How Do Licenses Work?
Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.