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Internet advertising Market: Global Market Size, Forecast, Insights, and Competitive Landscape

Publisher Prodture
Published Oct 18, 2024
Length 138 Pages
SKU # PROD19314970

Description

Internet advertising Market: Global Market Size, Forecast, Insights, and Competitive Landscape


The global internet advertising market is expected to grow at a CAGR of around 15.8% during 2025-2034. This report on global internet advertising market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global internet advertising market by segmenting the market based on enterprise size, industry vertical, platform type, ad format, pricing model and region. Also, detailed profiles of companies operating in the internet advertising market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.

Market Drivers

• Extensive Adoption of Smartphones
• Emergence of High-Speed Internet
• Proliferation of Social Media

Market Challenges

• Rise in Adoption of Ad-Blockers to Avoid Online Advertising

Historical & Forecast Period

Base Year: 2024
Historical Period: 2020-2024
Forecast Period: 2025-2034

Market by Enterprise Size

• Large Enterprises
• Small & Medium-Sized Enterprises

Market by Industry Vertical

• Automotive
• Healthcare
• Media & Entertainment
• BFSI
• Education
• Retail & Consumer Goods
• Transport & Tourism
• IT & Telecom
• Others

Market by Platform Type

• Mobile
• Desktop & Laptop
• Others

Market by Ad Format
• Search Engine Advertising/Search Engine Marketing
• Display Advertising
• Mobile Advertising
• Social Media Advertising
• Video Advertising
• Online Classifieds Ads
• Others

Market by Pricing Model

• Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
• Performance Based Advertising
• Hybrid
• Others

Market by Region

• Europe
Germany
United Kingdom
France
Italy
Spain
Russia
Netherlands
Rest of Europe
• North America
United States
Canada
• Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Rest of Asia Pacific
• Latin America
Mexico
Brazil
Argentina
Rest of Latin America
• Middle East & Africa
Saudi Arabia
Turkey
Iran
United Arab Emirates
Rest of Middle East & Africa

Table of Contents

138 Pages
1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
3. Global Internet Advertising Market
3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges
4. Global Internet Advertising Market Analysis
4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19
5. Global Internet Advertising Market by Enterprise Size
5.1. Introduction
5.2. Large Enterprises
5.3. Small & Medium-Sized Enterprises
6. Global Internet Advertising Market by Industry Vertical
6.1. Introduction
6.2. Automotive
6.3. Healthcare
6.4. Media & Entertainment
6.5. BFSI
6.6. Education
6.7. Retail & Consumer Goods
6.8. Transport & Tourism
6.9. IT & Telecom
6.10. Others
7. Global Internet Advertising Market by Platform Type
7.1. Introduction
7.2. Mobile
7.3. Desktop & Laptop
7.4. Others
8. Global Internet Advertising Market by Ad Format
8.1. Introduction
8.2. Search Engine Advertising/Search Engine Marketing
8.3. Display Advertising
8.4. Mobile Advertising
8.5. Social Media Advertising
8.6. Video Advertising
8.7. Online Classifieds Ads
8.8. Others
9. Global Internet Advertising Market by Pricing Model
9.1. Introduction
9.2. COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM)
9.3. Performance Based Advertising
9.4. Hybrid
9.5. Others
10. Global Internet Advertising Market by Region
10.1 Introduction
10.2 Europe
10.2.1 Germany
10.2.2 United Kingdom
10.2.3 France
10.2.4 Italy
10.2.5 Spain
10.2.6 Russia
10.2.7 Netherlands
10.2.8 Rest of the Europe
10.3 North America
10.3.1 United States
10.3.2 Canada
10.4 Asia Pacific
10.4.1 China
10.4.2 Japan
10.4.3 India
10.4.4 South Korea
10.4.5 Australia
10.4.6 Indonesia
10.4.7 Rest of the Asia Pacific
10.5 Latin America
10.5.1 Mexico
10.5.2 Brazil
10.5.3 Argentina
10.5.4 Rest of Latin America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 Turkey
10.6.3 Iran
10.6.4 United Arab Emirates
10.6.5 Rest of Middle East & Africa
11. SWOT Analysis
12. Porter’s Five Forces
13. Market Value Chain Analysis
14. Competitive Landscape
14.1. Competitive Scenario
14.2. Company Profiles
14.2.1. Adobe Systems Inc.
14.2.2. Alibaba group holdings limited
14.2.3. Amazon Web Services Inc.
14.2.4. Google llc
14.2.5. Baidu Inc.
14.2.6. Microsoft corporation
14.2.7. Amazon web services Inc.
14.2.8. International business machines corporation
14.2.9. Facebook Inc.
14.2.10. Twitter Inc.
14.2.11. Verizon communication Inc.
14.2.12. Hulu llc.
List of Figures
Figure 1: Global Internet Advertising Market (in US$ Million), 2020-2024
Figure 2: Global Internet Advertising Market by Enterprise Size, 2024
Figure 3: Global Internet Advertising Market by Industry Vertical, 2024
Figure 4: Global Internet Advertising Market by Platform Type, 2024
Figure 5: Global Internet Advertising Market by Ad Format, 2024
Figure 6: Global Internet Advertising Market by Pricing Model, 2024
Figure 7: Global Internet Advertising Market by Region, 2024
Figure 8: Global Internet Advertising Market (in US$ Million), 2025-2034
Figure 9: Global Internet Advertising Market by Enterprise Size (in %), 2024 & 2034
Figure 10: Global Large Enterprises Internet Advertising Market (in US$ Million), 2020-2024
Figure 11: Global Large Enterprises Internet Advertising Market (in US$ Million), 2025-2034
Figure 12: Global Small & Medium-Sized Enterprises Internet Advertising Market (in US$ Million), 2020-2024
Figure 13: Global Small & Medium-Sized Enterprises Internet Advertising Market (in US$ Million), 2025-2034
Figure 14: Global Internet Advertising Market by Industry Vertical (in %), 2024 & 2034
Figure 15: Global Automotive Internet Advertising Market (in US$ Million), 2020-2024
Figure 16: Global Automotive Internet Advertising Market (in US$ Million), 2025-2034
Figure 17: Global Healthcare Internet Advertising Market (in US$ Million), 2020-2024
Figure 18: Global Healthcare Internet Advertising Market (in US$ Million), 2025-2034
Figure 19: Global Media & Entertainment Internet Advertising Market (in US$ Million), 2020-2024
Figure 20: Global Media & Entertainment Internet Advertising Market (in US$ Million), 2025-2034
Figure 21: Global BFSI Internet Advertising Market (in US$ Million), 2020-2024
Figure 22: Global BFSI Internet Advertising Market (in US$ Million), 2025-2034
Figure 23: Global Education Internet Advertising Market (in US$ Million), 2020-2024
Figure 24: Global Education Internet Advertising Market (in US$ Million), 2025-2034
Figure 25: Global Retail & Consumer Goods Internet Advertising Market (in US$ Million), 2020-2024
Figure 26: Global Retail & Consumer Goods Internet Advertising Market (in US$ Million), 2025-2034
Figure 27: Global Transport & Tourism Internet Advertising Market (in US$ Million), 2020-2024
Figure 28: Global Transport & Tourism Internet Advertising Market (in US$ Million), 2025-2034
Figure 29: Global IT & Telecom Internet Advertising Market (in US$ Million), 2020-2024
Figure 30: Global IT & Telecom Internet Advertising Market (in US$ Million), 2025-2034
Figure 31: Global Other Industry Vertical Internet Advertising Market (in US$ Million), 2020-2024
Figure 32: Global Other Industry Vertical Internet Advertising Market (in US$ Million), 2025-2034
Figure 33: Global Internet Advertising Market by Platform Type (in %), 2024 & 2034
Figure 34: Global Mobile Internet Advertising Market (in US$ Million), 2020-2024
Figure 35: Global Mobile Internet Advertising Market (in US$ Million), 2025-2034
Figure 36: Global Desktop & Laptop Internet Advertising Market (in US$ Million), 2020-2024
Figure 37: Global Desktop & Laptop Internet Advertising Market (in US$ Million), 2025-2034
Figure 38: Global Other Platform Type Internet Advertising Market (in US$ Million), 2020-2024
Figure 39: Global Other Platform Type Internet Advertising Market (in US$ Million), 2025-2034
Figure 40: Global Internet Advertising Market by Ad Format (in %), 2024 & 2034
Figure 41: Global Search Engine Advertising/Search Engine Marketing Internet Advertising Market (in US$ Million), 2020-2024
Figure 42: Global Search Engine Advertising/Search Engine Marketing Internet Advertising Market (in US$ Million), 2025-2034
Figure 43: Global Display Advertising Internet Advertising Market (in US$ Million), 2020-2024
Figure 44: Global Display Advertising Internet Advertising Market (in US$ Million), 2025-2034
Figure 45: Global Mobile Advertising Internet Advertising Market (in US$ Million), 2020-2024
Figure 46: Global Mobile Advertising Internet Advertising Market (in US$ Million), 2025-2034
Figure 47: Global Social Media Advertising Internet Advertising Market (in US$ Million), 2020-2024
Figure 48: Global Social Media Advertising Internet Advertising Market (in US$ Million), 2025-2034
Figure 49: Global Video Advertising Internet Advertising Market (in US$ Million), 2020-2024
Figure 50: Global Video Advertising Internet Advertising Market (in US$ Million), 2025-2034
Figure 51: Global Online Classifieds Ads Internet Advertising Market (in US$ Million), 2020-2024
Figure 52: Global Online Classifieds Ads Internet Advertising Market (in US$ Million), 2025-2034
Figure 53: Global Other Ad Format Internet Advertising Market (in US$ Million), 2020-2024
Figure 54: Global Other Ad Format Internet Advertising Market (in US$ Million), 2025-2034
Figure 55: Global Internet Advertising Market by Pricing Model (in %), 2024 & 2034
Figure 56: Global Cost Per Thousand (CPM)/Cost-Per-Mille (CPM) Internet Advertising Market (in US$ Million), 2020-2024
Figure 57: Global Cost Per Thousand (CPM)/Cost-Per-Mille (CPM) Internet Advertising Market (in US$ Million), 2025-2034
Figure 58: Global Performance Based Advertising Internet Advertising Market (in US$ Million), 2020-2024
Figure 59: Global Performance Based Advertising Internet Advertising Market (in US$ Million), 2025-2034
Figure 60: Global Hybrid Internet Advertising Market (in US$ Million), 2020-2024
Figure 61: Global Hybrid Internet Advertising Market (in US$ Million), 2025-2034
Figure 62: Global Other Pricing Model Internet Advertising Market (in US$ Million), 2020-2024
Figure 63: Global Other Pricing Model Internet Advertising Market (in US$ Million), 2025-2034
Figure 64: Global Internet Advertising Market by Region (in %), 2024 & 2034
Figure 65: Europe Internet Advertising Market (in US$ Million), 2020-2024
Figure 66: Europe Internet Advertising Market (in US$ Million), 2025-2034
Figure 67: Europe Internet Advertising Market by Country (in %), 2024 & 2034
Figure 68: Germany Internet Advertising Market (in US$ Million), 2017-2030
Figure 69: United Kingdom Internet Advertising Market (in US$ Million), 2017-2030
Figure 70: France Internet Advertising Market (in US$ Million), 2017-2030
Figure 71: Italy Internet Advertising Market (in US$ Million), 2017-2030
Figure 72: Spain Internet Advertising Market (in US$ Million), 2017-2030
Figure 73: Russia Internet Advertising Market (in US$ Million), 2017-2030
Figure 74: Netherlands Internet Advertising Market (in US$ Million), 2017-2030
Figure 75: North America Internet Advertising Market (in US$ Million), 2020-2024
Figure 76: North America Internet Advertising Market (in US$ Million), 2025-2034
Figure 77: North America Internet Advertising Market by Country (in %), 2024 & 2034
Figure 78: United States Internet Advertising Market (in US$ Million), 2017-2030
Figure 79: Canada Internet Advertising Market (in US$ Million), 2017-2030
Figure 80: Asia Pacific Internet Advertising Market (in US$ Million), 2020-2024
Figure 81: Asia Pacific Internet Advertising Market (in US$ Million), 2025-2034
Figure 82: Asia Pacific Internet Advertising Market by Country (in %), 2024 & 2034
Figure 83: China Internet Advertising Market (in US$ Million), 2017-2030
Figure 84: Japan Internet Advertising Market (in US$ Million), 2017-2030
Figure 85: India Internet Advertising Market (in US$ Million), 2017-2030
Figure 86: South Korea Internet Advertising Market (in US$ Million), 2017-2030
Figure 87: Australia Internet Advertising Market (in US$ Million), 2017-2030
Figure 88: Indonesia Internet Advertising Market (in US$ Million), 2017-2030
Figure 89: Latin America Internet Advertising Market (in US$ Million), 2020-2024
Figure 90: Latin America Internet Advertising Market (in US$ Million), 2025-2034
Figure 91: Latin America Internet Advertising Market by Country (in %), 2024 & 2034
Figure 92: Mexico Internet Advertising Market (in US$ Million), 2017-2030
Figure 93: Brazil Internet Advertising Market (in US$ Million), 2017-2030
Figure 94: Argentina Internet Advertising Market (in US$ Million), 2017-2030
Figure 95: Middle East & Africa Internet Advertising Market (in US$ Million), 2020-2024
Figure 96: Middle East & Africa Internet Advertising Market (in US$ Million), 2025-2034
Figure 97: Middle East & Africa Internet Advertising Market by Country (in %), 2024 & 2034
Figure 98: Saudi Arabia Internet Advertising Market (in US$ Million), 2017-2030
Figure 99: Turkey Internet Advertising Market (in US$ Million), 2017-2030
Figure 100: Iran Internet Advertising Market (in US$ Million), 2017-2030
Figure 101: UAE Internet Advertising Market (in US$ Million), 2017-2030
Figure 102: Market Value Chain
List of Tables
Table 1: Global Internet Advertising Market Portraiture
Table 2: Global Internet Advertising Market by Enterprise Size (in US$ Million), 2024 & 2034
Table 3: Global Internet Advertising Market by Industry Vertical (in US$ Million), 2024 & 2034
Table 4: Global Internet Advertising Market by Platform Type (in US$ Million), 2024 & 2034
Table 5: Global Internet Advertising Market by Ad Format (in US$ Million), 2024 & 2034
Table 6: Global Internet Advertising Market by Pricing Model (in US$ Million), 2024 & 2034
Table 7: Global Internet Advertising Market by Region (in US$ Million), 2024 & 2034
Table 8: Europe Internet Advertising Market by Country (in US$ Million), 2024 & 2034
Table 9: North America Internet Advertising Market by Country (in US$ Million), 2024 & 2034
Table 10: Asia Pacific Internet Advertising Market by Country (in US$ Million), 2024 & 2034
Table 11: Latin America Internet Advertising Market by Country (in US$ Million), 2024 & 2034
Table 12: Middle East & Africa Internet Advertising Market by Country (in US$ Million),
2024 & 2034
Table 13: List of Key Players

Pricing

Currency Rates
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