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Survey of US Higher Education Faculty 2023, Use of Twitter

Publisher Primary Research Group
Published Mar 27, 2023
Length 99 Pages
SKU # PF17889273

Description

Survey of US Higher Education Faculty 2023, Use of Twitter

This study looks at how a random, representative sample of 954 higher education faculty in the USA are using (or not) Twitter. The report gives detailed data on the percentage of faculty who have a Twitter account, how many minutes per day they spend on Twitter, and how valuable to them they perceive Twitter to be. Faculty also give data on their monthly tweets, likes and retweets. In addition, faculty specify what they use Twitter for and give their reaction to the acquisition of Twitter by Elon Musk.45.28% of faculty surveyed had a Twitter account; 51.89% did not. More than 51% of research university faculty had an account, the highest in the sample by institutional type, vs. only 35.29% of those from specialized colleges, the lowest in the sample.

Use tended to be higher among younger faculty and 60.32% of those aged 31-39 had a Twitter account vs. only 35.97% of those aged 60 and over. By race or ethnicity, use was highest among Black, Asian origin and mixed race faculty, of whom 50.32%, 60.98% and 63.16% had a Twitter account. By academic field, journalism/communications faculty were the most likely to have a Twitter account – 71.43% had one – while earth and environmental sciences faculty were the least likely – 33% had one.

Table of Contents

99 Pages
Table 1.1 Do you personally have a Twitter account?
Table 1.2 Do you personally have a Twitter account? Broken out by enrollment
Table 1.3 Do you personally have a Twitter account? Broken out by Carnegie Class or type of college
Table 1.4 Do you personally have a Twitter account? Broken out by public or private college
Table 1.5 Do you personally have a Twitter account? Broken out by age of respondent 25

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