E-commerce Market Size, Share, Trends, Industry Analysis Report: By Business Model [Business-to-Consumer (B2C), Business-to-Business (B2B), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Direct-to-Consumer (D2C), and Others], Product Category, Pl

The global e-commerce market size is expected to reach USD 169.54 trillion by 2034, according to a new study by Polaris Market Research. The report “Global E-commerce Market Size, Share, Trends, Industry Analysis Report: By Business Model [Business-to-Consumer (B2C), Business-to-Business (B2B), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Direct-to-Consumer (D2C), and Others], Product Category, Platform Type, Payment Mode, and Region (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025 - 2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

E-commerce is defined as the buying and selling of goods and services over the internet. E-commerce has grown exponentially over the past two decades, driven by advancements in technology, changing consumer preferences, and increased internet penetration. E-commerce encompasses a wide range of sectors, including retail, travel, digital products, and financial services, among others. The global e-commerce market is projected to grow in the coming years owing to the convenience, accessibility, and personalized experiences that e-commerce platforms offer to consumers.

Innovations in digital infrastructure, payment systems, and artificial intelligence (AI) have played a crucial role in making e-commerce seamless and efficient. The development of high-speed internet and mobile technologies has enabled consumers to access e-commerce platforms anytime, anywhere, using smartphones or other devices. This accessibility has significantly broadened the customer base, allowing businesses to reach rural and underserved areas that were previously inaccessible through traditional retail channels. Additionally, advancements in payment gateways, such as digital wallets and contactless payments, have simplified transactions, reducing challenges for both buyers and sellers on e-commerce platforms.

Consumers are now prioritizing convenience, variety, and value when making purchasing decisions. E-commerce platforms cater to these demands by offering an extensive range of products, often at competitive prices, along with features like 24/7 availability, easy returns, and detailed product information. This builds trust among consumers and encourages them to prefer e-commerce platforms while shopping for electronics, apparel, groceries, and other products.

E-commerce Market Report Highlights

In terms of business model, the business-to-consumer (B2C) segment dominated the e-commerce market share in 2024 due to the widespread adoption of online retail platforms and the increasing penetration of smartphones.

Based on product category, the electronics & media hold a major e-commerce market share in 2024 due to high consumer demand for smartphones, laptops, smart home devices, and streaming services.

In the global market, Asia Pacific accounted for a major e-commerce market share in 2024 due to an expanding digital population, rising disposable incomes, and widespread mobile internet access.

Some of the global key market players are Alibaba.com; Amazon.com; ASOS; BigBasket; Costco Wholesale Corporation; Dangdang; eBay Inc.; FirstCry; JioMart; Lazada; Meesho; MercadoLibre S.R.L.; Nykaa; Shopee; Shopify; Tata CLiQ; Walmart; Wayfair LLC; and Zalando.

Polaris Market Research has segmented the e-commerce market report based on business model, product category, platform type, payment mode, and region:

By Business Model Outlook (Revenue, USD Trillion, 2020-2034)

Business-to-Consumer (B2C)

Business-to-Business (B2B)

Consumer-to-Consumer (C2C)

Consumer-to-Business (C2B)

Direct-to-Consumer (D2C)

Others

By Product Category Outlook (Revenue, USD Trillion, 2020-2034)

Electronics & Media

Fashion & Apparel

Home & Furniture

Beauty & Personal Care

Food & Grocery

Automotive

Health & Wellness

Others

By Platform Type Outlook (Revenue, USD Trillion, 2020-2034)

Web-based

Mobile-based

Others

By Payment Mode Outlook (Revenue, USD Trillion, 2020-2034)

Digital Wallets

Credit/Debit Cards

Cash on Delivery (COD)

Bank Transfers

Others

By Regional Outlook (Revenue, USD Trillion, 2020-2034)

North America

US

Canada

Europe

Germany

France

UK

Italy

Spain

Netherlands

Russia

Rest of Europe

Asia Pacific

China

Japan

India

Malaysia

South Korea

Indonesia

Australia

Rest of Asia Pacific

Middle East & Africa

Saudi Arabia

UAE

Israel

South Africa

Rest of Middle East & Africa

Latin America

Mexico

Brazil

Argentina

Rest of Latin America