
UK & Germany Diet and Nutrition Apps Market Size, Share, Trends, Industry Analysis Report: By Platform (Android, iOS, and Others), Device, Type, and Service – Market Forecast, 2025–2034
Description
The UK & Germany diet and nutrition apps market size is expected to reach USD 2,996.58 million by 2034, according to a new study by Polaris Market Research. The report “UK & Germany Diet and Nutrition Apps Market Size, Share, Trends, Industry Analysis Report: By Platform (Android, iOS, and Others), Device, Type, and Service – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The UK & Germany diet and nutrition apps market is evolving as digital health technologies integrate with personalized nutrition management. These applications leverage AI-driven meal planning, macro tracking, and real-time dietary analytics to enhance user engagement and promote healthier lifestyle choices. Increasing consumer awareness of preventive healthcare and the rising prevalence of diet-related disorders are fueling demand for diet and nutrition apps. The expansion of wearable technology and seamless integration with health ecosystems contribute to market growth by providing real-time biometrics for precision nutrition tracking.
Advancements in artificial intelligence (AI) and machine learning are reshaping UK & Germany diet and nutrition apps market dynamics, enabling hyper-personalized recommendations based on dietary habits, metabolic health, and fitness goals. Growing regulatory emphasis on data security and compliance, particularly with GDPR regulations, is driving investments in blockchain-secured nutrition platforms. The increasing adoption of cloud-based dietary tracking solutions is further accelerating market expansion, ensuring accessibility across multiple devices and platforms.
Evolving market trends highlight the shift towards subscription-based premium diet coaching, gamification for user engagement, and AI-powered virtual dietitians. Growing demand for plant-based and sustainable nutrition options is creating UK & Germany diet and nutrition apps market opportunities for specialized diet apps catering to vegan, keto, and gluten-free consumers. The integration of voice-enabled food logging and image recognition technology is transforming user interactions, reducing manual data entry, and improving dietary adherence. The expansion of corporate wellness programs and employer-sponsored health initiatives is further driving market statistics, positioning these solutions as essential tools for long-term health optimization. Companies investing in predictive analytics and interoperability with healthcare systems are poised to capitalize on emerging market opportunities.
UK & Germany Diet and Nutrition Apps Market Report Highlights
In terms of platform, the Android segment accounted for the largest market share in 2024, due to widespread adoption of Android devices, coupled with cost-effective accessibility.
Based on device, the smartphone segment accounted for the largest market share in 2024 due to rapid digitalization and increasing reliance on mobile technology.
Some of the key market players are Adidas; Azumio, Inc.; Eat This Much Inc.; fatsecret; Fitbit, Inc. (Google); FitNow, Inc.; Lifesum AB; MyFitnessPal, Inc.; MyNetDiary Inc.; Noom, Inc.; and Under Armour, Inc.
Polaris Market Research has segmented the UK & Germany diet and nutrition apps market report on the basis of platform, device, type, and service:
By Platform Outlook (Revenue, USD Million, 2020–2034)
Android
iOS
Others
By Device Outlook (Revenue, USD Million, 2020–2034)
Smartphone
Tablet
Wearable Devices
By Type Outlook (Revenue, USD Million, 2020–2034)
Weight Loss/Gain Tracking Apps
Calorie Counting Apps
Meal Planning Apps
Others
By Service Outlook (Revenue, USD Million, 2020–2034)
Paid (In App Purchase)
Free
The UK & Germany diet and nutrition apps market is evolving as digital health technologies integrate with personalized nutrition management. These applications leverage AI-driven meal planning, macro tracking, and real-time dietary analytics to enhance user engagement and promote healthier lifestyle choices. Increasing consumer awareness of preventive healthcare and the rising prevalence of diet-related disorders are fueling demand for diet and nutrition apps. The expansion of wearable technology and seamless integration with health ecosystems contribute to market growth by providing real-time biometrics for precision nutrition tracking.
Advancements in artificial intelligence (AI) and machine learning are reshaping UK & Germany diet and nutrition apps market dynamics, enabling hyper-personalized recommendations based on dietary habits, metabolic health, and fitness goals. Growing regulatory emphasis on data security and compliance, particularly with GDPR regulations, is driving investments in blockchain-secured nutrition platforms. The increasing adoption of cloud-based dietary tracking solutions is further accelerating market expansion, ensuring accessibility across multiple devices and platforms.
Evolving market trends highlight the shift towards subscription-based premium diet coaching, gamification for user engagement, and AI-powered virtual dietitians. Growing demand for plant-based and sustainable nutrition options is creating UK & Germany diet and nutrition apps market opportunities for specialized diet apps catering to vegan, keto, and gluten-free consumers. The integration of voice-enabled food logging and image recognition technology is transforming user interactions, reducing manual data entry, and improving dietary adherence. The expansion of corporate wellness programs and employer-sponsored health initiatives is further driving market statistics, positioning these solutions as essential tools for long-term health optimization. Companies investing in predictive analytics and interoperability with healthcare systems are poised to capitalize on emerging market opportunities.
UK & Germany Diet and Nutrition Apps Market Report Highlights
In terms of platform, the Android segment accounted for the largest market share in 2024, due to widespread adoption of Android devices, coupled with cost-effective accessibility.
Based on device, the smartphone segment accounted for the largest market share in 2024 due to rapid digitalization and increasing reliance on mobile technology.
Some of the key market players are Adidas; Azumio, Inc.; Eat This Much Inc.; fatsecret; Fitbit, Inc. (Google); FitNow, Inc.; Lifesum AB; MyFitnessPal, Inc.; MyNetDiary Inc.; Noom, Inc.; and Under Armour, Inc.
Polaris Market Research has segmented the UK & Germany diet and nutrition apps market report on the basis of platform, device, type, and service:
By Platform Outlook (Revenue, USD Million, 2020–2034)
Android
iOS
Others
By Device Outlook (Revenue, USD Million, 2020–2034)
Smartphone
Tablet
Wearable Devices
By Type Outlook (Revenue, USD Million, 2020–2034)
Weight Loss/Gain Tracking Apps
Calorie Counting Apps
Meal Planning Apps
Others
By Service Outlook (Revenue, USD Million, 2020–2034)
Paid (In App Purchase)
Free
Table of Contents
129 Pages
- 1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
- 2. Executive Summary
- 2.1. Market Highlights
- 3. Research Methodology
- 3.1. Overview
- 3.1.1. Data Mining
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
- 4. UK & Germany Diet and Nutrition Apps Market Insights
- 4.1. UK & Germany Diet and Nutrition Apps Market – End User Snapshot
- 4.2. UK & Germany Diet and Nutrition Apps Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Growing Demand for Weight Management and Fitness Tracking
- 4.2.1.2. Surging Digital Health Ecosystem and Mobile Penetration
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Data Privacy Concerns
- 4.3. Porter’s Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. UK & Germany Diet and Nutrition Apps Market End User Trends
- 4.6. Value Chain Analysis
- 5. UK & Germany Diet and Nutrition Apps Market, By Platform
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. UK & Germany Diet and Nutrition Apps Market, By Platform, 2020-2034 (USD Million)
- 5.3. Android
- 5.3.1. UK & Germany Diet and Nutrition Apps Market, by Android, 2020-2034 (USD Million)
- 5.4. IOS
- 5.4.1. UK & Germany Diet and Nutrition Apps Market, by IOS, 2020-2034 (USD Million)
- 5.5. Others
- 5.5.1. UK & Germany Diet and Nutrition Apps Market, by Others, 2020-2034 (USD Million)
- 6. UK & Germany Diet and Nutrition Apps Market, By Device
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. UK & Germany Diet and Nutrition Apps Market, By Device, 2020-2034 (USD Million)
- 6.3. Smartphone
- 6.3.1. UK & Germany Diet and Nutrition Apps Market, by Smartphone, 2020-2034 (USD Million)
- 6.4. Tablet
- 6.4.1. UK & Germany Diet and Nutrition Apps Market, by Tablet, 2020-2034 (USD Million)
- 6.5. Wearable Devices
- 6.5.1. UK & Germany Diet and Nutrition Apps Market, by Wearable Devices, 2020-2034 (USD Million)
- 7. UK & Germany Diet and Nutrition Apps Market, By Type
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. UK & Germany Diet and Nutrition Apps Market, By Type, 2020-2034 (USD Million)
- 7.3. Weight Loss/Gain Tracking Apps
- 7.3.1. UK & Germany Diet and Nutrition Apps Market, by Weight Loss/Gain Tracking Apps, 2020-2034 (USD Million)
- 7.4. Calorie Counting Apps
- 7.4.1. UK & Germany Diet and Nutrition Apps Market, by Calorie Counting Apps, 2020-2034 (USD Million)
- 7.5. Meal Planning Apps
- 7.5.1. UK & Germany Diet and Nutrition Apps Market, by Meal Planning Apps, 2020-2034 (USD Million)
- 7.6. Others
- 7.6.1. UK & Germany Diet and Nutrition Apps Market, by Others, 2020-2034 (USD Million)
- 8. UK & Germany Diet and Nutrition Apps Market, By Service
- 8.1. Key Findings
- 8.2. Introduction
- 8.2.1. UK & Germany Diet and Nutrition Apps Market, By Service, 2020-2034 (USD Million)
- 8.3. Paid (In App Purchase)
- 8.3.1. UK & Germany Diet and Nutrition Apps Market, by Paid (In App Purchase), 2020-2034 (USD Million)
- 8.4. Free
- 8.4.1. UK & Germany Diet and Nutrition Apps Market, by Free, 2020-2034 (USD Million)
- 9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
- 10. Company Profiles
- 10.1. Adidas
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
- 10.2. Azumio, Inc.
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
- 10.3. Eat This Much Inc.
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
- 10.4. fatsecret
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
- 10.5. Fitbit, Inc. (Google)
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
- 10.6. FitNow, Inc.
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
- 10.7. Lifesum AB
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
- 10.8. MyFitnessPal, Inc.
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
- 10.9. MyNetDiary Inc.
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
- 10.10. Noom, Inc.
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
- 10.11. Under Armour, Inc.
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development
Pricing
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