Sunglasses Market Size, Share, Trends, Industry Analysis Report: By Product, Material, Channel (Offline and Online), and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast 2025–2034

The global sunglasses market size is expected to reach USD 63.68 billion by 2034, according to a new study by Polaris Market Research. The report “Sunglasses Market Size, Share, Trends, Industry Analysis Report: By Product, Material, Channel (Offline and Online), and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Growing consumer awareness about environmental issues is influencing the sunglasses market growth, driving the demand for sustainable and eco-friendly materials. Brands are increasingly adopting biodegradable plastics, recycled materials, and other eco-friendly alternatives for frame and lens production. This shift is further fueled by the desire of consumers to reduce their carbon footprint and support environmentally conscious companies. Eyewear companies are innovating to meet these demands, making eco-friendly sunglasses a major market trend as sustainability becomes a core value for many consumers.

Customization and personalization have become key sunglasses market trends as consumers seek unique and individualized products. The ability to select frame styles, colors, lens tints, and even add personalized engravings allows customers to express their personal style. Eyewear brands are embracing this shift to offer tailored solutions that cater to diverse tastes as the demand for personalized products increases across various industries. The customization and personalization trends enhance the consumer shopping experience and fuel a deeper emotional connection between customers and the brand.

Sunglasses Market Report Highlights

In terms of channel, the offline segment captured the largest share of the sunglasses market in 2024, as physical stores continue to play a significant role in influencing consumer purchasing decisions.

By product, the polarized segment is projected to experience the fastest growth during the forecast period, driven by rising consumer demand for better visual clarity and enhanced protection.

Europe experienced the largest share of the global market in 2024, benefiting from high consumer awareness of eye health, which has led to an increased demand for quality eyewear offering UV protection.

The Asia Pacific sunglasses market is projected to witness the fastest during the forecast period, fueled by a growing influence of fashion and lifestyle trends, particularly among young, style-conscious consumers seeking branded eyewear.

A few global key market players include EssilorLuxottica; PRADA S.p.a.; Safilo Group S.p.A.; Fielmann Group AG; De Rigo Spa; Kering; CAPRI HOLDINGS LIMITED; MARCOLIN SPA.; Maui Jim, Inc.; and LVMH.

Polaris Market Research has segmented the sunglasses market report on the basis of product, material, channel, and region:

By Product Outlook (Revenue, USD Billion, 2020–2034)

Polarized

Non-Polarized

By Material Outlook (Revenue, USD Billion, 2020–2034)

CR-39

Polycarbonate

Polyurethane

Others

By Channel Outlook (Revenue, USD Billion, 2020–2034)

Online

Offline

By Regional Outlook (Revenue, USD Billion, 2020–2034)

North America

• US
• Canada

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands
• Rest of Europe

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia
• Vietnam
• Australia
• Rest of Asia Pacific

• Argentina
• Brazil
• Mexico
• Rest of Latin America

• UAE
• Saudi Arabia
• Israel
• South Africa
• Rest of Middle East & Africa