Social Platforms for Commerce Market Size, Share, Trends, Industry Analysis Report: By Platform Type (Social Networking Sites, Video Sharing Platforms, Messaging Apps, and Others), Business Model, Product Category, and Region – Market Forecast, 2025–2034

The social platforms for commerce market size is expected to reach USD 12,459.32 billion by 2034, according to a new study by Polaris Market Research. The report “Social Platforms for Commerce Market Size, Share, Trends, Industry Analysis Report: By Platform Type (Social Networking Sites, Video Sharing Platforms, Messaging Apps, and Others), Business Model, Product Category, and Region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America) – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The social platforms for commerce market refers to the use of social media channels where users can discover and purchase products or services. These platforms blend social engagement with shopping features like in-app purchases, product tags, and direct communication between buyers and sellers. The market is expanding rapidly due to the growing integration of e-commerce tools and the widespread use of smartphones. Popular social media platforms such as Instagram, TikTok, and Facebook offer seamless shopping experiences that boost consumer engagement and convenience. As a result, the market is witnessing rising demand, prompting brands to invest in digital strategies.

The ability of social platforms to combine content, community, and commerce is a key reason for the rising social platforms for commerce market expansion. As retailers consider social media as more than a branding tool, it has become a vital sales channel. The market assessment highlights that visual content and interactive formats such as live streaming are gaining popularity, further encouraging consumer purchases. As more businesses tap into these digital tools, the market is likely to expand, supported by innovation and evolving user behavior.

There is a steady rise in the number of users engaging with social media platforms such as Instagram, Facebook, TikTok, YouTube, and Pinterest for daily activities, including shopping. This shift in digital behavior is driving strong market growth, as users expect to browse and buy products without leaving their favorite apps. The seamless shopping tools introduced by platforms, such as in-app checkout and live shopping, support this trend by reducing steps in the customer journey. As more people spend time on social media, the opportunity for brands to convert engagement into sales is growing. This is significantly expanding the market size and helping businesses tap into new consumer segments through direct and interactive content experiences.

Social Platforms for Commerce Market Report Highlights

Based on platform type, the social platforms for commerce market is segmented into social networking sites, video sharing platforms, messaging apps, and others. In 2024, the social networking sites segment held a significant market share as platforms such as Facebook, Instagram, and TikTok have become central hubs for both social interaction and shopping experiences.

On the basis of product category, the market has been segmented into fashion & apparel, beauty & personal care, home décor & furniture, electronics & gadgets, food & beverage, health & wellness, and others. In 2024, the fashion & apparel segment held a significant market share due to high engagement levels on platforms such as Instagram, TikTok, and Facebook, where visual content plays a big role in influencing shopping decisions.

In 2024, North America held a significant share of the market revenue, driven by the high digital penetration, strong e-commerce infrastructure, and widespread use of social media platforms for shopping.

The market in Asia Pacific held a significant share of the global market revenue and will experience the fastest growth during the forecast period. This surge is driven by the large and digitally connected population, increasing smartphone usage, and growing popularity of social media-driven shopping.

A few global key market players are Meta Platforms, Inc.; TikTok; Pinterest, Inc.; YouTube; Snapchat; Twitter, Inc.; WeChat; Line Corporation; LinkedIn Corporation; Depop Ltd.; and Etsy, Inc.

Polaris Market Research has segmented the social platforms for commerce market report on the basis of platform type, business models, product category, and region:

By Platform Type Outlook (Revenue, USD Billion, 2020–2034)

Social Networking Sites

Video Sharing Platforms

Messaging Apps

Others

By Business Models Outlook (Revenue, USD Billion, 2020–2034)

B2C (Business-to-Consumer)

C2C (Consumer-to-Consumer)

B2B (Business-to-Business)

By Product Category Outlook (Revenue, USD Billion, 2020–2034)

Fashion & Apparel

Beauty & Personal Care

Home Décor & Furniture

Electronics & Gadgets

Food & Beverage

Health & Wellness

Others

By Regional Outlook (Revenue, USD Billion, 2020–2034)

North America

US

Canada

Mexico

Europe

Germany

France

UK

Italy

Spain

Netherlands

Rest of Europe

Asia Pacific

China

Japan

India

South Korea

Indonesia

Rest of Asia Pacific

Middle East & Africa

Saudi Arabia

UAE

South Africa

Israel

Rest of Middle East & Africa

Latin America

Brazil

Argentina

Rest of Latin America