The potato protein market size is expected to reach USD 237.72 million by 2034, according to a new study by Polaris Market Research. The report “Potato Protein Market Size, Share, Trends, Industry Analysis Report: By Type (Potato Protein Concentrate and Potato Protein Isolate), Application, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Potato protein is a plant-based protein extracted from potatoes, known for its high nutritional value, rich amino acid profile, and excellent digestibility. It is widely used in food, beverages, animal feed, and sports nutrition due to its functional properties and allergen-free nature. Consumers are increasingly shifting toward plant-based diets due to health, ethical, and environmental concerns. Potato protein is gaining popularity as an excellent plant-based alternative to animal and soy proteins. It is rich in essential amino acids, easy to digest, and free from common allergens such as dairy and gluten. The rising vegan and vegetarian population, along with the increasing awareness of sustainable food sources, is driving the demand for potato protein in various food applications, including meat alternatives, dairy substitutes, and nutritional supplements, thereby driving the potato protein market growth.
Health-conscious consumers are looking for foods that offer additional nutritional benefits beyond basic sustenance. Potato protein is widely used in functional foods and beverages due to its high protein content, excellent solubility, and ability to enhance texture. Manufacturers incorporate potato protein into protein bars, energy drinks, and fortified snacks to meet the growing demand for nutritious, clean-label products. The trend toward high-protein diets and plant-based nutrition is accelerating its adoption, thereby driving the potato protein market demand.
The growing agriculture and livestock industry is driving the potato protein market development. Farmers are actively integrating plant-based supplements into animal feeds, due to which the demand for potato protein is increasing.
Potato Protein Market Report Highlights
By application, the food and beverage segment dominated the potato protein market share in 2024 due to its extensive use in various applications such as bakery, snacks, dairy alternatives, and protein-enriched foods.
The potato protein isolate segment, by type, is expected to witness a higher growth rate during the forecast period due to its high protein content and superior functional properties.
In 2024, North America dominated the global potato protein market revenue share, driven by strong demand for plant-based and functional foods.
Asia Pacific is expected to record a significant share during the forecast period, driven by increasing urbanization and changing dietary preferences
A few global key market players are Lyckeby Starch AB, AKV Langholt AmbA, Roquette Frères, Coöperatie AVEBE U.A., AGRANA Beteiligungs-AG, PPZ Niechlow, Emsland-Stärke Limited, KMC Ingredients, Kerry Group, Aminola B.V., and PEPEES S.A.
Polaris Market Research has segmented the potato protein market report on the basis of type, application, and region:
By Type (Revenue – USD Million, 2020–2034)
§ Potato Protein Concentrate
§ Potato Protein Isolate
By Application (Revenue – USD Million, 2020–2034)
§ Animal Feed
§ Meat Products
§ Food and Beverages
§ Supplement
§ Others
By Regional Outlook (Revenue – USD Million, 2020–2034)
North America
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