Pilates & Yoga Studios Market Size, Share, Trend, & Industry Analysis Report By Activity Type (Yoga Classes, Pilates Classes, Pilates & Yoga Accreditation Training, Merchandise Sales), By Region – Market Forecast, 2025–2034

The pilates & yoga studios market size is expected to reach USD 430.87 billion by 2034, according to a new study by Polaris Market Research. The report “Pilates & Yoga Studios Market Size, Share, Trend, Industry Analysis Report By Activity Type (Yoga Classes, Pilates Classes, Pilates & Yoga Accreditation Training, Merchandise Sales), By Region – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The Pilates & yoga studios market focuses on delivering structured mind-body fitness experiences through in-person, fitness app, or hybrid class models. This market serves a growing population interested in low-impact, high-benefit exercise formats that enhance flexibility, core strength, and mental clarity. Demand is driven by rising health consciousness, increasing focus on preventative wellness, and a clear shift from high-intensity training to sustainable, functional movement practices. Consumers are seeking workouts that improve physical fitness and also support mental well-being and stress relief, leading to greater demand for guided instruction and immersive studio environments. Studio operators are expanding offerings to include personalized instruction, wellness workshops, and integration with digital platforms. Key trends include the growth of boutique studios, tech-enabled booking systems, and hybrid formats that combine virtual access with on-site experiences. The rise in disposable income and aging population is creating new audience segments, particularly among working professionals and older adults seeking safe and effective exercise options. Studio business models are evolving to focus on member retention, community-building, and flexible pricing.

Market participants are increasingly using data-driven tools to understand user behavior, enhance engagement, and deliver personalized experiences. Opportunities exist in franchising, corporate wellness partnerships, and lifestyle branding. Operators that align class variety, instructor quality, and wellness offerings under a cohesive brand experience are well positioned to capture long-term growth. As consumers continue to prioritize holistic health, the Pilates and yoga studios market is set to expand through innovation in service delivery and enhanced client engagement strategies.

Pilates & Yoga Studios Market Report Highlights

By activity type, in 2024, the yoga classes segment accounted for approximately USD 71.5 billion. Yoga classes represent a foundational segment offering diverse styles and techniques that cater to various skill levels, preferences, and health objectives.

Based on activity type, the Pilates classes segment is projected to register a CAGR of 10.63% during the forecast period. The practice is particularly popular among individuals seeking a low-impact workout that improves muscular endurance and body alignment.

In 2024, the Pilates & yoga accreditation training segment accounted for approximately USD 28 billion of the revenue share, fueled by the expanding global demand for fitness and wellness services, prompting more individuals to seek professional training as a career pathway.

In 2024, the North America Pilates & yoga studios market accounted for approximately 56.5 billion of the share driven by the strong consumer shift toward general health and functional fitness routines.

A few global key players include Authentic Pilates Learning Center., Breathe Pilates Studio, CorePower Yoga., Fitness Firm Yoga and Pilates Studio., Fitness First Ltd., Flex Studio Hong Kong, Harmony Yoga Pilates Studio, M Pilates+Yoga, Noris Group GmbH, Pronto Pilates, Studio Spring, Wild Lotus Yoga., YogaSix, and YogaWorks

Polaris Market Research has segmented the Pilates & yoga studios market report on the basis of activity type and region:

By Activity Type Outlook (Revenue USD Billion, 2020–2034)

Yoga Classes

Pilates Classes

Pilates & Yoga Accreditation Training

Merchandise Sales

By Regional Outlook (Revenue USD Billion, 2020–2034)

North America

US

Canada

Europe

Germany

France

UK

Italy

Spain

Netherlands

Russia

Rest of Europe

Asia Pacific

China

Japan

India

Malaysia

South Korea

Indonesia

Australia

Vietnam

Rest of Asia Pacific

Middle East & Africa

Saudi Arabia

UAE

Israel

South Africa

Rest of Middle East & Africa

Latin America

Mexico

Brazil

Argentina

Rest of Latin America