Personalized Vitamins Market Size, Share, Trends, Industry Analysis Report By Dosage Form (Tablets, Capsules, Powders, Gummies/Chewable, Liquids, Softgels), By Age Group, By Distribution Channel, Application, By Region – Market Forecast, 2025–2034

The personalized vitamins market size is expected to reach USD 18.14 billion by 2034, according to a new study by Polaris Market Research. The report “Personalized Vitamins Market Size, Share, Trends, Industry Analysis Report By Dosage Form (Tablets, Capsules, Powders, Gummies/Chewable, Liquids, Softgels), By Age Group, By Distribution Channel, Application, By Region – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Personalized vitamins are custom-formulated supplements tailored to an individual’s unique health needs, lifestyle, genetics, and diet. Personalized vitamins often use data from quizzes, DNA tests, or blood biomarker analysis to determine optimal nutrient combinations.

The wellness industry has grown significantly in recent years, influencing how consumers approach health and self-care. Personalized vitamins are often promoted through wellness campaigns, health influencers, and online platforms. Media coverage and social media content contribute to greater awareness and acceptance of personalized supplementation. Many consumers are now motivated by lifestyle trends that focus on individualized health, which supports the continued interest in these products. The personalized vitamins market is likely to witness sustained growth as the wellness movement expands and more individuals seek personalized solutions.

Consumers are becoming more aware of the importance of maintaining good health and preventing illness. Rather than waiting to treat health issues, many people are taking a proactive approach by focusing on nutrition and wellness. This shift has led to increased interest in personalized vitamins, which offer targeted support based on individual health needs. People are seeking products that are designed specifically for their age, lifestyle, and health conditions. The demand for customized supplements is expected to rise as awareness of preventive care grows, supporting the overall expansion of the personalized vitamins market.

Personalized Vitamins Market Report Highlights

In 2024, the tablets segment dominated with the largest share as consumers trust tablets due to their convenience, long shelf life, and consistent dosage.

The disease-based supplements segment dominated with the largest share in 2024, as these supplements are designed to help manage or prevent specific health conditions such as diabetes, cardiovascular disease, bone health issues, and immune system deficiencies.

The market in North America dominated with the largest share in 2024, due to strong consumer awareness, high healthcare spending, and early adoption of digital health tools.

The Asia Pacific industry is projected to witness substantial growth during the forecast period, driven by a rising middle class, increasing health awareness, and growing interest in personalized healthcare.

A few global key market players are Abbott Laboratories; Amway Corporation; Bioniq; Care/of (Bayer); DNAfit; Herbalife Nutrition; HUM Nutrition; Metagenics, Inc.; Persona Nutrition (Nestlé Health Science); Viome Life Sciences, Inc.; and Vous Vitamin.

Polaris Market Research has segmented the personalized vitamins market report on the basis of dosage form, age group, distribution channel, application, and region:

By Dosage Form (Revenue – USD Billion, 2020–2034)

Tablets

Capsules

Powders

Gummies/Chewable

Liquids

Softgels

By Age Group (Revenue – USD Billion, 2020–2034)

Pediatric

Adults

Geriatric

By Distribution Channel (Revenue – USD Billion, 2020–2034)

Supermarkets/Hypermarkets

Specialty Stores

Retail Pharmacies

Online pharmacies & E-commerce site

By Application (Revenue – USD Billion, 2020–2034)

Wellness Supplements

Disease-Based Supplements

By Regional Outlook (Revenue – USD Billion, 2020–2034)

North America

U.S.

Canada

Mexico

Europe

Germany

UK

France

Italy

Spain

Russia

Netherlands

Rest of Europe

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Australia

Rest of Asia Pacific

Latin America

Argentina

Brazil

Rest of Latin America

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa

Rest of Middle East & Africa Show more