U.S. Oral Rinse Market Size, Share, Trends, Industry Analysis Report By Indication (Periodontitis, Mouth Ulcers, Gingivitis, Dry Mouth), By Product, By Distribution Channel – Market Forecast, 2025–2034

The U.S. oral rinse market size is expected to reach USD 2.93 billion by 2034, according to a new study by Polaris Market Research. The report “U.S. Oral Rinse Market Size, Share, Trends, Industry Analysis Report By Indication (Periodontitis, Mouth Ulcers, Gingivitis, Dry Mouth), By Product, By Distribution Channel – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The U.S. oral rinse market encompasses the production, distribution, and sale of liquid solutions used to maintain oral hygiene and address specific dental concerns. These products, often referred to as mouthwashes, are designed to be swished in the mouth to supplement brushing and flossing. They help in various ways, such as freshening breath, reducing bacteria, controlling plaque buildup, preventing cavities, and alleviating symptoms of conditions such as gingivitis or dry mouth. The scope of this sector includes both over-the-counter and prescription formulations, serving a wide consumer base seeking comprehensive oral care solutions.

The U.S. oral rinse market dynamics are shaped by several factors, including a growing awareness of oral health importance and the rising prevalence of dental conditions. The demand trends indicate a shift toward specialized products addressing specific needs, such as natural formulations and alcohol-free options, appealing to a broader demographic. Continuous product development and innovations by key players, along with effective marketing strategies, contribute to market penetration and growth potential. The industry trends also reflect the increasing influence of online sales channels, offering consumers greater accessibility and variety, which impacts the overall market outlook and competitive landscape.

U.S. Oral Rinse Market Report Highlights

By indication, the gingivitis segment held the largest share in 2024. This is driven by the widespread use of oral rinses as a routine part of daily hygiene to prevent and manage common gum inflammation, reflecting a broad consumer base focused on preventative oral care.

By product, the antiseptic mouthwash products segment held the largest share in 2024. Their dominance stems from their effectiveness in controlling bacteria, reducing plaque buildup, and preventing gum disease, aligning with essential consumer needs for comprehensive oral hygiene.

By distribution channel, the retail stores segment, including supermarkets and hypermarkets, held the largest share in 2024. This is primarily attributed to their extensive presence and the convenience they offer consumers for one-stop shopping and immediate product availability during regular errands.

A few key players in the market include Church & Dwight Co., Inc.; Colgate-Palmolive Company; Haleon; Kenvue (Johnson & Johnson); SmartMouth Oral Health Laboratories; Sunstar Group; The Himalaya Wellness Company; The Procter & Gamble Company; and Unilever.

Polaris Market Research has segmented the U.S. oral rinse market report based on indication, product, and distribution channel:

By Indication Outlook (Revenue – USD Billion, 2020–2034)

Periodontitis

Mouth Ulcers

Gingivitis

Dry Mouth

By Product Outlook (Revenue – USD Billion, 2020–2034)

Antiseptic Mouthwash

Cosmetic Mouthwash

Natural Mouthwash

Fluoride Mouthwash

By Distribution Channel Outlook (Revenue – USD Billion, 2020–2034)

Retail Stores

Pharmacies

Online Stores Show more