Meetings, Incentives, Conferences, and Exhibitions (MICE) Market Size, Share, Trends, Industry Analysis Report: By Type (Meetings, Incentives, Conferences, and Exhibitions), Booking Mode, and Region (North America, Europe, Asia Pacific, Latin America, and

The global meetings, incentives, conferences, and exhibitions (MICE) market size is expected to reach USD 2,030.95 billion by 2034, according to a new study by Polaris Market Research. The report “Meetings, Incentives, Conferences, and Exhibitions (MICE) Market Size, Share, Trends, Industry Analysis Report: By Type (Meetings, Incentives, Conferences, and Exhibitions), Booking Mode, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

MICE tourism is a high-revenue sector, attracting corporate travelers, professionals, and exhibitors who contribute significantly to local economies through spending on accommodation, transportation, entertainment, and venue rentals. The market plays a crucial role in fostering business networking, knowledge exchange, and brand promotion across various sectors, including technology, healthcare, finance, and automotive.

The growing globalization is propelling the meetings, incentives, conferences, and exhibitions market growth. Globalization has led companies to expand their operations across borders, creating a demand for international conferences, trade shows, and corporate meetings. Emerging economies are further investing heavily in MICE infrastructure, such as convention centers, hotels, and exhibition halls, to attract international events. Countries such as China, India, and the UAE have developed advanced venues, offering world-class facilities to host large-scale conventions, further boosting the market revenue.

The rising technological advancements are fueling the MICE market demand. Innovations such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and hybrid event platforms have expanded the reach and efficiency of MICE activities. Moreover, event management software and mobile apps enhance attendee experiences by providing real-time updates, networking opportunities, and personalized schedules. AI-powered matchmaking tools help participants connect with relevant exhibitors or speakers, maximizing the value of their participation and thereby encouraging them to adopt these advanced tools to attend meetings, incentives, conferences, and exhibitions (MICE).

MICE Market Report Highlights

In terms of type, the conferences segment accounted for a major MICE market share in 2024 due to a surge in international academic and corporate knowledge-sharing events, especially in the healthcare, IT, and finance sectors.

Based on booking mode, the travel management companies (TMCs) segment accounted for a major market share in 2024 due to their ability to offer comprehensive and customized solutions for corporate clients.

Europe dominated the global meetings, incentives, conferences, and exhibitions market share in 2024 due to its advanced infrastructure, extensive network of international airports, and a rich portfolio of world-class event venues.

The market in Asia Pacific is projected to hold a dominant share of the market in the coming years, owing to rapid economic growth and increasing urbanization.

A few of the global key market players are ATPI Ltd.; AVIAREPS AG; BCD Meetings & Events; Beyond Summits; Cambria DMC; Capita plc; Carlson Wagonlit Travel; Ci Events; Conference Care; Creative Group, Inc.; CWT Meetings & Events; FCM Meetings & Events; Global Business Travel Group, Inc.; Global Cynergies, LLC; Maritz; Meetings and Incentives Worldwide, Inc.; One10, LLC; and Questex.

Polaris Market Research has segmented the market report on the basis of product, booking mode, and region:

By Type Outlook (Revenue, USD Billion, 2020–2034)

Meetings

Incentives

Conferences

Exhibitions

By Booking Mode Outlook (Revenue, USD Billion, 2020–2034)

Direct Booking

Online Travel Agents and Agencies (OTAs)

Destination Management Companies (DMCs)

Travel Management Companies (TMCs)

Others

By Regional Outlook (Revenue, USD Billion, 2020–2034)

North America

US

Canada

Europe

Germany

France

UK

Italy

Spain

Netherlands

Russia

Rest of Europe

Asia Pacific

China

Japan

India

Malaysia

South Korea

Indonesia

Australia

Vietnam

Rest of Asia Pacific

Middle East & Africa

Saudi Arabia

UAE

Israel

South Africa

Rest of Middle East & Africa

Latin America

Mexico

Brazil

Argentina

Rest of Latin America