Matcha Market Size, Share, Trends, Industry Analysis Report By Grade (Ceremonial Grade, Classic Grade, Culinary Grade), By Application, By Distribution Channel, By Region – Market Forecast, 2025–2034

The matcha market size is expected to reach USD 9.03 billion by 2034, according to a new study by Polaris Market Research. The report “Matcha Market Share, Size, Trends, Industry Analysis Report By Grade (Ceremonial Grade, Classic Grade, Culinary Grade), By Application, By Distribution Channel, By Region; Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Matcha, a concentrated form of powdered green tea known for its vibrant color and rich nutrient profile, has emerged as a cornerstone of modern wellness-focused consumption. The market is driven by the increasing adoption of matcha in functional food and beverages, with rising consumer interest in products that provide both taste and health benefits. Its high antioxidant content, natural caffeine, and calming amino acids make it a versatile ingredient in addressing the growing demand for energy, focus, and overall well-being. This evolving role of matcha as both a traditional beverage and a contemporary functional ingredient highlights its expanding relevance in the global health-conscious consumer landscape.

The matcha market is further driven by the increasing focus on clean-label ingredient and natural ingredient positioning, which has boosted matcha’s appeal across a wide spectrum of consumers. Matcha is increasingly recognized as a single-ingredient, plant-based superfood that aligns with sustainable and natural consumption patterns, with growing awareness of product transparency and minimal processing. This shift is reinforcing consumer trust and brand differentiation, as companies leverage matcha’s purity and authenticity to meet evolving lifestyle preferences. Together, these shifts reflect a market that is steadily moving toward health-driven, natural, and transparent product offerings.

Matcha Market Report Highlights

In terms of grade, the classic grade segment dominated the matcha market with 57.1% revenue share in 2024. The leading position is attributed to its balanced quality and adaptability for both traditional tea ceremonies and contemporary beverages.

Based on application, the food category is driven by the increasing incorporation of matcha as a natural colorant and functional ingredient in various culinary applications like baked goods and desserts.

Asia Pacific led the global market with a 57.76% share in 2024, primarily due to its profound historical and cultural connection to green tea consumption.

The market in North America is anticipated to experience rapid growth during the forecast period, fueled by rising consumer health consciousness and a well-established trend of integrating functional superfoods into daily diets.

A few global key players in the matcha include Aiya America Inc., DoMatcha, Encha, Garden To Cup Organics, Ippodo Tea USA, Jade Monk, Midori Spring, TEAJA Organic, The AOI Tea Company, and Vivid Vitality Ltd.

Polaris Market Research has segmented the matcha market report on the basis of grade, application, distribution channel, and region:

By Grade Outlook (Revenue, USD Billion, 2020–2034)

Ceremonial Grade

Classic Grade

Culinary Grade

By Application Outlook (Revenue, USD Billion, 2020–2034)

Regular tea

Matcha beverages

Food

Personal Care

By Distribution Channel (Revenue, USD Billion, 2020–2034)

Hypermarket/Supermarket

Specialty Stores

Online Retail Stores

Others

By Regional Outlook (Revenue, USD Billion, 2020–2034)

North America

U.S.

Canada

Europe

Germany

UK

France

Italy

Spain

Russia

Netherlands

Rest of Europe

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Vietnam

Australia

Rest of Asia Pacific

Latin America

Argentina

Brazil

Mexico

Rest of Latin America

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa

Rest of Middle East & Africa Show more