Location-Based Services Market Size, Share, Trends, Industry Analysis Report By Component (Hardware, Software, Services), By Location Type, By Technology, By Application, By Vertical, By Region – Market Forecast, 2025–2034

The global location-based services market size is expected to reach USD 275.77 billion by 2034, according to a new study by Polaris Market Research. The report “Location-Based Services Market Size, Share, Trends, Industry Analysis Report By Component (Hardware, Software, Services), By Location Type, By Technology, By Application, By Vertical, By Region – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Location-based services (LBS) refer to software services that leverage the geographic position of a mobile device or user to deliver contextual information and support. These services utilize various technologies, including Global Positioning System (GPS), Wi-Fi, cellular networks, and Bluetooth, to pinpoint a location. The primary aim of LBS is to enhance user experience by offering personalized and relevant content or functionalities based on the user's real-time or historical location. This can range from simple mapping and navigation to complex applications in marketing, asset tracking, and emergency services, making LBS an integral part of modern digital interactions.

The location-based services (LBS) market is characterized by a dynamic and evolving landscape, driven by the increasing penetration of smartphones and connected devices globally. The continuous innovation in positioning technologies, alongside the growing demand for personalized consumer experiences and operational efficiencies across various industries, further fuels this market. Key applications include mapping and navigation, location-based advertising, asset and fleet tracking, and social networking. The market sees strong competition among major technology companies and specialized solution providers who are constantly developing more accurate and versatile LBS offerings. As industries continue to embrace digital transformation and seek to leverage location intelligence for enhanced decision-making, the demand for sophisticated LBS solutions is expected to grow during the forecast period.

Location-Based Services Market Report Highlights

Based on component, the software segment held the largest share in 2024 as it plays a critical role in enabling and delivering a wide range of LBS functionalities, including mapping, navigation, and location-aware analytics, with value shifting from hardware to intelligent processing.

In terms of location type, the outdoor segment held the largest share in 2024, primarily driven by the mature and widespread adoption of GPS technology. This includes essential applications such as personal navigation, ride-sharing, and logistics.

By technology, the Global Positioning System (GPS) segment held the largest share in 2024 as it serves as the foundational technology for the majority of outdoor location-based services worldwide.

By application, the mapping and navigation segment held the largest share in 2024 as it addresses a fundamental consumer and business need for efficient travel and directional guidance.

By vertical, the transportation and logistics sector held the largest share in 2024, due to the extensive reliance on LBS for critical operations such as real-time fleet tracking, route optimization, supply chain management, and asset monitoring.

North America dominated the global Location-Based Services Market in 2024. This leadership is largely attributed to its advanced technological infrastructure, high adoption rates of LBS applications across diverse sectors, and the strong presence and investment of major technology companies in the region. The Asia Pacific market is experiencing rapid growth.

A few key players in the market include Google LLC (Alphabet Inc.); Apple Inc.; Microsoft Corporation; HERE Technologies; International Business Machines Corporation (IBM); Cisco Systems, Inc.; Oracle Corporation; Qualcomm Technologies, Inc.; TomTom N.V.; Esri; Zebra Technologies Corporation; and Baidu, Inc.

Polaris Market Research has segmented the Location-Based Services Market report on the basis of component, location type, technology, application, vertical, and region:

By Component Outlook (Revenue – USD Billion, 2020–2034)

Hardware

Software

Services

By Location Type Outlook (Revenue – USD Billion, 2020–2034)

Indoor

Outdoor

By Technology Outlook (Revenue – USD Billion, 2020–2034)

GPS

Wi-Fi

RFID & NFC

Bluetooth Low Energy (BLE)

Others

By Application Outlook (Revenue – USD Billion, 2020–2034)

Mapping & Navigation

Location-Based Advertising

Asset & Fleet Tracking

Social Networking & Entertainment

Others

By Vertical Outlook (Revenue – USD Billion, 2020–2034)

Aerospace & Defense

BFSI

IT and Telecommunications

Energy & Power

Government

Healthcare

Retail

Transportation & Logistics

Others

By Regional Outlook (Revenue – USD Billion, 2020–2034)

North America

U.S.

Canada

Europe

Germany

France

UK

Italy

Spain

Netherlands

Russia

Rest of Europe

Asia Pacific

China

Japan

India

Malaysia

South Korea

Indonesia

Australia

Vietnam

Rest of Asia Pacific

Middle East & Africa

Saudi Arabia

UAE

Israel

South Africa

Rest of Middle East & Africa

Latin America

Mexico

Brazil

Argentina

Rest of Latin America Show more