
U.S. Laundry Detergent Market Size, Share, Trends, & Industry Analysis Report By Product (Powder, Liquid), By Content, By Application – Market Forecast, 2025–2034
Description
The U.S. laundry detergent market size is expected to reach USD 57.65 Billion by 2034, according to a new study by Polaris Market Research. The report “U.S. Laundry Detergent Market Size, Share, Trends, Industry Analysis Report: By Product (Powder, Liquid), By Content, By Application – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Laundry detergent is a cleaning agent designed specifically to remove dirt, stains, and odors from clothing and fabrics during the washing process. It typically contains surfactants, enzymes, and other ingredients that break down grease and grime.
Heightened health consciousness, especially after the COVID-19 pandemic, has amplified the importance of laundry detergents with antibacterial and sanitizing properties. Consumers want products that effectively eliminate germs and viruses from their clothes. This has led to increased demand for detergents with disinfectant additives or improved cleaning power. Brands are responding by highlighting germ-killing benefits in their marketing campaigns, which resonates strongly with American households prioritizing hygiene.
U.S. consumers increasingly favor multi-functional laundry detergents that combine cleaning, stain removal, fabric softening, and freshening in a single product. This demand for convenience and efficiency pushes brands to innovate with formulas that deliver multiple benefits without requiring separate products. Multi-functional detergents appeal to busy families and environmentally conscious buyers who prefer to minimize the number of household products they use. This trend drives continuous product development and expands market opportunities.
U.S. Laundry Detergent Market Report Highlights
The liquid detergent segment is projected to expand at a CAGR of 3.5% during the forecast period, driven by its user-friendly format, quick dissolving capability, and high effectiveness in stain removal.
The PVOH/PVA-free segment is anticipated to capture a notable market share, supported by growing consumer awareness about the health and environmental risks linked to microplastics and synthetic polymers.
The household segment accounted for 52.16% of the total revenue in 2024, largely due to the frequent washing habits and the extensive use of washing machines and dryers in U.S. households.
The industrial segment held a significant revenue share in 2024, fueled by rising demand from hotels, hospitals, laundromats, senior care facilities, and commercial cleaning services, all requiring high-efficiency, large-volume detergent solutions.
The key market players in U.S. are CARROLLCLEAN; Church & Dwight Co., Inc.; Henkel AG & Co. KGaA; Kao Corporation; Lion Corporation; Method Products, PBC; Procter & Gamble; Reckitt Benckiser Group PLC; Unilever.
Polaris market research has segmented the U.S. Laundry Detergent Market report based on product, content, application:
By Product (Revenue - USD Billion, 2020–2034)
Powder
Liquid
Fabric Softeners
Detergent Tablets
Washing Pods
Sheets
Natural/Eco friendly detergents
By Content (Revenue - USD Billion, 2020–2034)
PVOH/PVA Free
PVOH/PVA
By Application (Revenue - USD Billion, 2020–2034)
Industrial
Household
Laundry detergent is a cleaning agent designed specifically to remove dirt, stains, and odors from clothing and fabrics during the washing process. It typically contains surfactants, enzymes, and other ingredients that break down grease and grime.
Heightened health consciousness, especially after the COVID-19 pandemic, has amplified the importance of laundry detergents with antibacterial and sanitizing properties. Consumers want products that effectively eliminate germs and viruses from their clothes. This has led to increased demand for detergents with disinfectant additives or improved cleaning power. Brands are responding by highlighting germ-killing benefits in their marketing campaigns, which resonates strongly with American households prioritizing hygiene.
U.S. consumers increasingly favor multi-functional laundry detergents that combine cleaning, stain removal, fabric softening, and freshening in a single product. This demand for convenience and efficiency pushes brands to innovate with formulas that deliver multiple benefits without requiring separate products. Multi-functional detergents appeal to busy families and environmentally conscious buyers who prefer to minimize the number of household products they use. This trend drives continuous product development and expands market opportunities.
U.S. Laundry Detergent Market Report Highlights
The liquid detergent segment is projected to expand at a CAGR of 3.5% during the forecast period, driven by its user-friendly format, quick dissolving capability, and high effectiveness in stain removal.
The PVOH/PVA-free segment is anticipated to capture a notable market share, supported by growing consumer awareness about the health and environmental risks linked to microplastics and synthetic polymers.
The household segment accounted for 52.16% of the total revenue in 2024, largely due to the frequent washing habits and the extensive use of washing machines and dryers in U.S. households.
The industrial segment held a significant revenue share in 2024, fueled by rising demand from hotels, hospitals, laundromats, senior care facilities, and commercial cleaning services, all requiring high-efficiency, large-volume detergent solutions.
The key market players in U.S. are CARROLLCLEAN; Church & Dwight Co., Inc.; Henkel AG & Co. KGaA; Kao Corporation; Lion Corporation; Method Products, PBC; Procter & Gamble; Reckitt Benckiser Group PLC; Unilever.
Polaris market research has segmented the U.S. Laundry Detergent Market report based on product, content, application:
By Product (Revenue - USD Billion, 2020–2034)
Powder
Liquid
Fabric Softeners
Detergent Tablets
Washing Pods
Sheets
Natural/Eco friendly detergents
By Content (Revenue - USD Billion, 2020–2034)
PVOH/PVA Free
PVOH/PVA
By Application (Revenue - USD Billion, 2020–2034)
Industrial
Household
Table of Contents
126 Pages
- 1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
- 2. Executive Summary
- 2.1. Market Highlights
- 3. Research Methodology
- 3.1. Overview
- 3.1.1. Data Mining
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
- 4. U.S. Food Waste Management Market Insights
- 4.1. U.S. Food Waste Management Market – Market Snapshot
- 4.2. U.S. Food Waste Management Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Rising Concern Over Food Wastage
- 4.2.1.2. Advancements in Waste Treatment Technologies
- 4.2.2. Restraints and Challenges
- 4.2.2.1. High initial investment and operational costs for AI and smart waste technologies
- 4.3. Porter’s Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. U.S. Food Waste Management Market Trends
- 4.6. Value Chain Analysis
- 5. U.S. Food Waste Management Market, by Waste Type
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. U.S. Food Waste Management Market, by Waste Type, 2020-2034 (USD Billion)
- 5.3. Cereals
- 5.3.1. U.S. Food Waste Management Market, by Cereals, 2020-2034 (USD Billion)
- 5.4. Dairy products
- 5.4.1. U.S. Food Waste Management Market, by Dairy products, 2020-2034 (USD Billion)
- 5.5. Fruits & Vegetables
- 5.5.1. U.S. Food Waste Management Market, by Fruits & Vegetables, 2020-2034 (USD Billion)
- 5.6. Meat, Fish, & Seafood
- 5.6.1. U.S. Food Waste Management Market, by Meat, Fish, & Seafood, 2020-2034 (USD Billion)
- 5.7. Processed Food
- 5.7.1. U.S. Food Waste Management Market, by Processed Food, 2020-2034 (USD Billion)
- 5.8. Other Waste Types
- 5.8.1. U.S. Food Waste Management Market, by Other Waste Types, 2020-2034 (USD Billion)
- 6. U.S. Food Waste Management Market, by Process
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. U.S. Food Waste Management Market, by Process, 2020-2034 (USD Billion)
- 6.3. Primary Food Producers
- 6.3.1. U.S. Food Waste Management Market, by Primary Food Producers, 2020-2034 (USD Billion)
- 6.4. Food Manufacturers
- 6.4.1. U.S. Food Waste Management Market, by Food Manufacturers, 2020-2034 (USD Billion)
- 6.5. Food Distributors & Suppliers
- 6.5.1. U.S. Food Waste Management Market, by Food Distributors & Suppliers, 2020-2034 (USD Billion)
- 6.6. Food Service Providers
- 6.6.1. U.S. Food Waste Management Market, by Food Service Providers, 2020-2034 (USD Billion)
- 6.7. Municipalities & Households
- 6.7.1. U.S. Food Waste Management Market, by Municipalities & Households, 2020-2034 (USD Billion)
- 7. U.S. Food Waste Management Market, by Source
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. U.S. Food Waste Management Market, by Source, 2020-2034 (USD Billion)
- 7.2.2. Anaerobic
- 7.2.3. U.S. Food Waste Management Market, by Anaerobic, 2020-2034 (USD Billion)
- 7.2.4. Aerobic
- 7.2.5. U.S. Food Waste Management Market, by Aerobic, 2020-2034 (USD Billion)
- 7.2.6. Combustion/Incineration
- 7.2.7. U.S. Food Waste Management Market, by Combustion/Incineration, 2020-2034 (USD Billion)
- 7.2.8. Other Processes
- 7.2.9. U.S. Food Waste Management Market, by Other Processes, 2020-2034 (USD Billion)
- 8. U.S. Food Waste Management Market, by Application
- 8.1. Key Findings
- 8.2. Introduction
- 8.2.1. U.S. Food Waste Management Market, by Application, 2020-2034 (USD Billion)
- 8.3. Animal Feed
- 8.3.1. U.S. Food Waste Management Market, by Animal Feed, 2020-2034 (USD Billion)
- 8.4. Fertilizers
- 8.4.1. U.S. Food Waste Management Market, by Fertilizers, 2020-2034 (USD Billion)
- 8.5. Biofuel
- 8.5.1. U.S. Food Waste Management Market, by Biofuel, 2020-2034 (USD Billion)
- 8.6. Power Generation
- 8.6.1. U.S. Food Waste Management Market, by Power Generation, 2020-2034 (USD Billion)
- 9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
- 10. Company Profiles
- 10.1. Casella Waste Systems, Inc.
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
- 10.2. Covanta Ltd. (Covanta Holding Corporation)
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
- 10.3. Divert, Inc.
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
- 10.4. Hulsey Environmental Services
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
- 10.5. Organix Recycling
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
- 10.6. Recycle Track Systems (RTS)
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
- 10.7. Republic Services, Inc.
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
- 10.8. Rumpke
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
- 10.9. Shapiro Enterprises (Skip Shapiro Enterprises)
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
- 10.10. Suez North America
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
- 10.11. Veolia North America
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development
- 10.12. Waste Management, Inc. (WM)
- 10.12.1. Company Overview
- 10.12.2. Financial Performance
- 10.12.3. Product Benchmarking
- 10.12.4. Recent Development
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