Laundry Detergent Market Size, Share, Trends, & Industry Analysis Report By Product (Powder, Liquid), By Content, By Application, and By Region – Market Forecast, 2025–2034
Description
The laundry detergent market size is expected to reach USD 132.61 Billion by 2034, according to a new study by Polaris Market Research. The report “Laundry Detergent Market Size, Share, Trends, Industry Analysis Report: By Product (Powder, Liquid), By Content, By Application – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Laundry detergent is a cleaning agent designed specifically to remove dirt, stains, and odors from clothing and fabrics during the washing process. It typically contains surfactants, enzymes, and other ingredients that break down grease and grime.
The rising competition among the global and regional players is affecting the market dynamics of the laundry detergent market. For instance, international players such as Unilever and Procter & Gamble are losing their market share in India. The global giants are facing tough competition from regional players such as Rohit Surfactants Pvt. Ltd and Nirma. With respect to the Indian laundry detergent market, Hindustan Unilever Limited, a subsidiary of Unilever, has observed declining sales across its detergent brands such as Rin, Surf, and Wheel. The growing prominence of the regional brands in the rural market of India is a crucial reason for the growth of the regional brands.
There is an increasing trend among manufacturers to reduce supplier count to reduce procurement costs and improve associated financial benefits, often known as ""supplier consolidation,"" which provides controlling power to the suppliers' group. Moreover, regulatory agencies are conscious of the ingredients/chemicals being used in laundry detergents. Several countries have limited the use of phosphates in laundry detergents, which are harmful to humans.
Laundry Detergent Market Report Highlights
The liquid segment is anticipated to grow at a CAGR of 4.1% during the forecast period, supported by its user-friendly nature, effective cleaning performance, and compatibility with modern washing machines.
In 2024, the industrial segment captured a notable share of the market revenue, driven by high demand from commercial users such as hotels, hospitals, laundromats, and similar facilities.
Asia Pacific dominated the global laundry detergent market in 2024, accounting for 46.77% of the total revenue, owing to its vast population base, accelerating urbanization, and growing disposable incomes.
North America laundry detergent market is projected to grow at a CAGR of 5.6%, fueled by widespread washing machine usage, increased preference for convenient product formats like pods and liquids, and growing interest in eco-friendly solutions.
The global key market players are CARROLLCLEAN; Church & Dwight Co., Inc.; Henkel AG & Co. KGaA; Kao Corporation; Lion Corporation; Method Products, PBC; Procter & Gamble; Reckitt Benckiser Group PLC; Unilever.
Polaris market research has segmented the laundry detergent market report based on product, content, application and region:
By Product (Revenue - USD Billion, 2020–2034)
Powder
Liquid
Fabric Softeners
Detergent Tablets
Washing Pods
Sheets
Natural/Eco friendly detergents
By Content (Revenue - USD Billion, 2020–2034)
PVOH/PVA Free
PVOH/PVA
By Application (Revenue - USD Billion, 2020–2034)
Industrial
Household
By Regional Outlook (Revenue - USD Billion, 2020–2034)
North America
U.S.
Canada
Europe
Germany
UK
France
Italy
Spain
Russia
Netherlands
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Indonesia
Malaysia
Australia
Rest of APAC
Latin America
Argentina
Brazil
Mexico
Rest of Latin America
Middle East & Africa
UAE
Saudi Arabia
Israel
South Africa
Rest of MEA
Laundry detergent is a cleaning agent designed specifically to remove dirt, stains, and odors from clothing and fabrics during the washing process. It typically contains surfactants, enzymes, and other ingredients that break down grease and grime.
The rising competition among the global and regional players is affecting the market dynamics of the laundry detergent market. For instance, international players such as Unilever and Procter & Gamble are losing their market share in India. The global giants are facing tough competition from regional players such as Rohit Surfactants Pvt. Ltd and Nirma. With respect to the Indian laundry detergent market, Hindustan Unilever Limited, a subsidiary of Unilever, has observed declining sales across its detergent brands such as Rin, Surf, and Wheel. The growing prominence of the regional brands in the rural market of India is a crucial reason for the growth of the regional brands.
There is an increasing trend among manufacturers to reduce supplier count to reduce procurement costs and improve associated financial benefits, often known as ""supplier consolidation,"" which provides controlling power to the suppliers' group. Moreover, regulatory agencies are conscious of the ingredients/chemicals being used in laundry detergents. Several countries have limited the use of phosphates in laundry detergents, which are harmful to humans.
Laundry Detergent Market Report Highlights
The liquid segment is anticipated to grow at a CAGR of 4.1% during the forecast period, supported by its user-friendly nature, effective cleaning performance, and compatibility with modern washing machines.
In 2024, the industrial segment captured a notable share of the market revenue, driven by high demand from commercial users such as hotels, hospitals, laundromats, and similar facilities.
Asia Pacific dominated the global laundry detergent market in 2024, accounting for 46.77% of the total revenue, owing to its vast population base, accelerating urbanization, and growing disposable incomes.
North America laundry detergent market is projected to grow at a CAGR of 5.6%, fueled by widespread washing machine usage, increased preference for convenient product formats like pods and liquids, and growing interest in eco-friendly solutions.
The global key market players are CARROLLCLEAN; Church & Dwight Co., Inc.; Henkel AG & Co. KGaA; Kao Corporation; Lion Corporation; Method Products, PBC; Procter & Gamble; Reckitt Benckiser Group PLC; Unilever.
Polaris market research has segmented the laundry detergent market report based on product, content, application and region:
By Product (Revenue - USD Billion, 2020–2034)
Powder
Liquid
Fabric Softeners
Detergent Tablets
Washing Pods
Sheets
Natural/Eco friendly detergents
By Content (Revenue - USD Billion, 2020–2034)
PVOH/PVA Free
PVOH/PVA
By Application (Revenue - USD Billion, 2020–2034)
Industrial
Household
By Regional Outlook (Revenue - USD Billion, 2020–2034)
North America
U.S.
Canada
Europe
Germany
UK
France
Italy
Spain
Russia
Netherlands
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Indonesia
Malaysia
Australia
Rest of APAC
Latin America
Argentina
Brazil
Mexico
Rest of Latin America
Middle East & Africa
UAE
Saudi Arabia
Israel
South Africa
Rest of MEA
Table of Contents
122 Pages
- Chapter 1.Introduction
- 1.1Report Description
- 1.1.1Objectives of the Study
- 1.1.2Market Scope
- 1.1.3Assumptions
- 1.2Stakeholders
- Chapter 2.Executive Summary
- Chapter 3.Research Methodology
- 3.1Overview
- 3.1.1Data Mining
- 3.2Data Sources
- 3.2.1Primary Sources
- 3.2.2Secondary Sources
- Chapter 4.Laundry Detergent Market Insights
- 4.1Laundry Detergent – Industry snapshot
- 4.2Laundry Detergent Market Dynamics
- 4.2.1Drivers and Opportunities
- 4.2.1.1Rising penetration of washing machine in the developing economies
- 4.2.1.2Consumer demand for effective cleaning, convenience, and fragrance
- 4.2.1.3Price and value for money
- 4.2.2Restraints and Challenges
- 4.2.2.1Increasing environmental regulations and sustainability expectations
- 4.3Laundry Detergent Market – Porter’s Five Forces
- 4.3.1Bargaining Power of Suppliers (low)
- 4.3.2Threats of New Entrants: (Moderate)
- 4.3.3Bargaining Power of Buyers (Moderate)
- 4.3.4Threat of Substitute (Low)
- 4.3.5Rivalry among existing firms (High)
- 4.4Laundry Detergent Market – PEST Analysis
- 4.5Laundry Detergent Market – Covid-19 Impact Analysis
- 4.6Laundry Detergent Market – Industry Trends
- 4.7PVOH Laundry Detergent Sheets Segment – Current Trends, Competitive Strategies & Future Prospects
- 4.8The burden of logistics on transporting liquid detergents – Qualitative Analysis
- 4.8.1Overview
- 4.8.2Current Trends, Competitive Strategies & Future Prospects
- Chapter 5.Laundry Detergent Market Assessment by Product
- 5.1Introduction
- 5.2Powder
- 5.3Liquid
- 5.4Fabric Softeners
- 5.5Detergent Tablets
- 5.6Washing Pods
- 5.7Sheets
- 5.8Natural/Eco friendly detergents
- Chapter 6.Laundry Detergent Market Assessment by Content
- 6.1Introduction
- 6.2PVOH/PVA Free
- 6.3PVOH/PVA
- Chapter 7.Laundry Detergent Market Assessment by Application
- 7.1Introduction
- 7.2Industrial
- 7.3Household
- Chapter 8.Customization – Plastic Packaging for Laundry Detergent Market Assessment by Region
- 8.1North America
- 8.1.1U.S.
- 8.1.2Canada
- 8.2Europe
- 8.2.1Germany
- 8.2.2UK
- 8.2.3France
- 8.2.4Italy
- 8.2.5Spain
- 8.3Asia Pacific
- 8.3.1China
- 8.3.2India
- 8.3.3Japan
- 8.3.4South Korea
- 8.4Latin America
- 8.4.1Brazil
- 8.4.2Mexico
- 8.5Middle East & Africa
- 8.5.1Saudi Arabia
- 8.5.2UAE
- 8.6Plastic Packaging for UAE Laundry Detergent Market – Qualitative Analysis
- 8.6.1Overview
- 8.6.1Current Trends, Competitive Strategies, and Future Prospects
- Chapter 9.Laundry Detergent Market Assessment by Region
- 9.1Introduction
- 9.2Laundry Detergent Market – North America
- 9.2.1Laundry Detergent Market – U.S.
- 9.2.2Laundry Detergent Market – Canada
- 9.3Laundry Detergent Market – Europe
- 9.3.1Laundry Detergent Market – Germany
- 9.3.2Laundry Detergent Market – UK
- 9.3.3Laundry Detergent Market – France
- 9.3.4Laundry Detergent Market – Italy
- 9.3.5Laundry Detergent Market – Spain
- 9.3.6Laundry Detergent Market – Netherlands
- 9.3.7Laundry Detergent Market – Austria
- 9.4Laundry Detergent Market – Asia Pacific
- 9.4.1Laundry Detergent Market – China
- 9.4.2Laundry Detergent Market – India
- 9.4.3Laundry Detergent Market – Japan
- 9.4.4Laundry Detergent Market – South Korea
- 9.5Laundry Detergent Market – Latin America
- 9.5.1Laundry Detergent Market – Brazil
- 9.5.2Laundry Detergent Market – Mexico
- 9.6Laundry Detergent Market – Middle East & Africa
- 9.6.1Laundry Detergent Market – Saudi Arabia
- 9.6.2Laundry Detergent Market – UAE
- Chapter 10.Company Profiles
- 10.1Reckitt Benckiser Group PLC
- 10.1.1Business Overview
- 10.1.2Financial Snapshot
- 10.1.3Products and Services
- 10.2CARROLLCLEAN
- 10.2.1Business Overview
- 10.2.2Products and Services
- 10.3Unilever
- 10.3.1Business Overview
- 10.3.2Financial Snapshot
- 10.3.3Products and Services
- 10.4Henkel AG & Co. KGaA
- 10.4.1Business Overview
- 10.4.2Financial Snapshot
- 10.4.3Products and Services
- 10.5Church & Dwight Co., Inc.
- 10.5.1Business Overview
- 10.5.2Financial Snapshot
- 10.5.3Products and Services
- 10.6Procter & Gamble
- 10.6.1Business Overview
- 10.6.2Financial Snapshot
- 10.6.3Products and Services
- 10.6.4Recent Developments
- 10.7Lion Corporation
- 10.7.1Business Overview
- 10.7.2Financial Snapshot
- 10.7.3Products and Services
- 10.8Kao Corporation
- 10.8.1Business Overview
- 10.8.2Financial Snapshot
- 10.8.3Products and Services
- 10.8.4Recent Developments
- 10.9Method products, pbc
- 10.9.1Business Overview
- 10.9.2Products and Services
Pricing
Currency Rates
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