
Japan Dietary Supplements Market Size, Share, Trends, Industry Analysis Report By Type (Vitamins, Minerals), By Form, By Application, By Distribution Channel, By End Use – Market Forecast, 2025–2034
Description
The Japan Dietary Supplements market size is expected to reach USD 7.88 billion by 2034, according to a new study by Polaris Market Research. The report “Japan Dietary Supplements Market Share, Size, Trends, Industry Analysis Report By Type (Vitamins, Minerals), By Form, By Application, By Distribution Channel, By End Use, Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Dietary supplements are products taken orally that contain nutrients such as vitamins, minerals, herbs, amino acids, or enzymes intended to supplement the diet. They are available in forms such as tablets, capsules, powders, and liquids.
Modern work culture in Japan often includes long hours, high stress, and limited time for balanced meals. These lifestyle habits contribute to fatigue, poor digestion, and nutrient deficiencies. Many office workers and students rely on dietary supplements to maintain energy levels and focus. Products for stress relief, better sleep, and nutritional support are in high demand. Health concerns caused by busy urban life are encouraging consumers to take a more active role in managing personal health. Daily use of simple and convenient supplements is becoming common among younger adults and working professionals throughout the country, thereby driving the market growth.
Japanese consumers choose supplements that contain natural or traditional ingredients known for their health benefits. Ingredients such as green tea extract, turmeric, red ginseng, and fermented foods are widely accepted and trusted. Kampo-inspired formulas are used to address common concerns such as fatigue, poor circulation, and digestion. Products that align with cultural practices are seen as safer and more effective. Many people prefer supplements that are plant-based or made without artificial additives. The demand for clean, familiar, and culturally appropriate ingredients support growth in both traditional and modern supplement categories in Japan.
Japan Dietary Supplements Market Report Highlights
In 2024, the vitamins segment dominated with the largest share, driven by the widespread adoption of vitamin supplements aimed at addressing the nutrient deficiencies prevalent in contemporary diets.
The online platforms segment is expected to experience the fastest growth during the forecast period due to the escalating utilization of e-commerce platforms and mobile applications for retail transactions.
A few key players in the Japan dietary supplements market include Abbott Laboratories; Glanbia Plc; The Archer-Daniels-Midland Company; dsm-firmenich: Nature’s Sunshine Products, Inc.; GlaxoSmithKline plc; Amway Corp.; Herbalife International of America, Inc.; PharmaNutrics Himalaya Global Holdings Ltd.; Pfizer Inc.; and Bayer AG.
Polaris Market Research has segmented the Japan dietary supplements market report on the basis of type, form, application, distribution channel, and end use:
By Type Outlook (Revenue, USD Billion; 2020–2034)
Vitamins
Minerals
Amino Acids
Botanicals
Probiotics
Enzymes
Others
By Form Outlook (Revenue, USD Billion; 2020–2034)
Tablets
Capsules
Gummies
Powder
Soft Gels
Liquids
Others
By Application Outlook (Revenue, USD Billion; 2020–2034)
Energy & Weight Management
Bone & Joint Health
Immunity
General Health
Cardia Health
Others
By Distribution Channel Outlook (Revenue, USD Billion; 2020–2034)
Online Platforms
Offline Stores
By End Use Outlook (Revenue, USD Billion; 2020–2034)
Adults
Children
Infants
Pregnant Women
Geriatric
Dietary supplements are products taken orally that contain nutrients such as vitamins, minerals, herbs, amino acids, or enzymes intended to supplement the diet. They are available in forms such as tablets, capsules, powders, and liquids.
Modern work culture in Japan often includes long hours, high stress, and limited time for balanced meals. These lifestyle habits contribute to fatigue, poor digestion, and nutrient deficiencies. Many office workers and students rely on dietary supplements to maintain energy levels and focus. Products for stress relief, better sleep, and nutritional support are in high demand. Health concerns caused by busy urban life are encouraging consumers to take a more active role in managing personal health. Daily use of simple and convenient supplements is becoming common among younger adults and working professionals throughout the country, thereby driving the market growth.
Japanese consumers choose supplements that contain natural or traditional ingredients known for their health benefits. Ingredients such as green tea extract, turmeric, red ginseng, and fermented foods are widely accepted and trusted. Kampo-inspired formulas are used to address common concerns such as fatigue, poor circulation, and digestion. Products that align with cultural practices are seen as safer and more effective. Many people prefer supplements that are plant-based or made without artificial additives. The demand for clean, familiar, and culturally appropriate ingredients support growth in both traditional and modern supplement categories in Japan.
Japan Dietary Supplements Market Report Highlights
In 2024, the vitamins segment dominated with the largest share, driven by the widespread adoption of vitamin supplements aimed at addressing the nutrient deficiencies prevalent in contemporary diets.
The online platforms segment is expected to experience the fastest growth during the forecast period due to the escalating utilization of e-commerce platforms and mobile applications for retail transactions.
A few key players in the Japan dietary supplements market include Abbott Laboratories; Glanbia Plc; The Archer-Daniels-Midland Company; dsm-firmenich: Nature’s Sunshine Products, Inc.; GlaxoSmithKline plc; Amway Corp.; Herbalife International of America, Inc.; PharmaNutrics Himalaya Global Holdings Ltd.; Pfizer Inc.; and Bayer AG.
Polaris Market Research has segmented the Japan dietary supplements market report on the basis of type, form, application, distribution channel, and end use:
By Type Outlook (Revenue, USD Billion; 2020–2034)
Vitamins
Minerals
Amino Acids
Botanicals
Probiotics
Enzymes
Others
By Form Outlook (Revenue, USD Billion; 2020–2034)
Tablets
Capsules
Gummies
Powder
Soft Gels
Liquids
Others
By Application Outlook (Revenue, USD Billion; 2020–2034)
Energy & Weight Management
Bone & Joint Health
Immunity
General Health
Cardia Health
Others
By Distribution Channel Outlook (Revenue, USD Billion; 2020–2034)
Online Platforms
Offline Stores
By End Use Outlook (Revenue, USD Billion; 2020–2034)
Adults
Children
Infants
Pregnant Women
Geriatric
Table of Contents
129 Pages
- 1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
- 2. Executive Summary
- 2.1. Market Highlights
- 3. Research Methodology
- 3.1. Overview
- 3.1.1. Data Mining
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
- 4. Japan Dietary Supplements Market Insights
- 4.1. Dietary Supplements Market – Application Snapshot
- 4.2. Dietary Supplements Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Ageing Population
- 4.2.1.2. Trust in Functional Foods and Science-Based Products
- 4.2.2. Restraints and Challenges
- 4.2.2.1. High Cost of Products
- 4.3. Porter’s Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Dietary Supplements Market Application Trends
- 4.6. Value Chain Analysis
- 5. Japan Dietary Supplements Market, by Type
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Japan Dietary Supplements Market, by Type, 2020-2034 (USD Billion)
- 5.3. Vitamins
- 5.3.1. Japan Dietary Supplements Market, by Vitamins, 2020-2034 (USD Billion)
- 5.4. Minerals
- 5.4.1. Japan Dietary Supplements Market, by Minerals, 2020-2034 (USD Billion)
- 5.5. Amino Acids
- 5.5.1. Japan Dietary Supplements Market, by Amino Acids 2020-2034 (USD Billion)
- 5.6. Botanicals
- 5.6.1. Japan Dietary Supplements Market, by Botanicals, 2020-2034 (USD Billion)
- 5.7. Probiotics
- 5.7.1. Japan Dietary Supplements Market, by Probiotics, 2020-2034 (USD Billion)
- 5.8. Enzymes
- 5.8.1. Japan Dietary Supplements Market, by Enzymes, 2020-2034 (USD Billion)
- 5.9. Others
- 5.9.1. Japan Dietary Supplements Market, by Others, 2020-2034 (USD Billion)
- 6. Japan Dietary Supplements Market, by Form
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Japan Dietary Supplements Market, by Form, 2020-2034 (USD Billion)
- 6.3. Tablets
- 6.3.1. Japan Dietary Supplements Market, by Tablets, 2020-2034 (USD Billion)
- 6.4. Capsules
- 6.4.1. Japan Dietary Supplements Market, by Capsules, 2020-2034 (USD Billion)
- 6.5. Gummies
- 6.5.1. Japan Dietary Supplements Market, by Gummies, 2020-2034 (USD Billion)
- 6.6. Powder
- 6.6.1. Japan Dietary Supplements Market, by Powder, 2020-2034 (USD Billion)
- 6.7. Soft Gels
- 6.7.1. Japan Dietary Supplements Market, by Soft Gels, 2020-2034 (USD Billion)
- 6.8. Liquids
- 6.8.1. Japan Dietary Supplements Market, by Liquids, 2020-2034 (USD Billion)
- 6.9. Others
- 6.9.1. Japan Dietary Supplements Market, by Others 2020-2034 (USD Billion)
- 7. Japan Dietary Supplements Market, by Application
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Japan Dietary Supplements Market, by Application, 2020-2034 (USD Billion)
- 7.3. Energy & Weight Management
- 7.3.1. Japan Dietary Supplements Market, by Energy & Weight Management, 2020-2034 (USD Billion)
- 7.4. Bone & Joint Health
- 7.4.1. Japan Dietary Supplements Market, by Bone & Joint Health, 2020-2034 (USD Billion)
- 7.5. Immunity
- 7.5.1. Japan Dietary Supplements Market, by Immunity, 2020-2034 (USD Billion)
- 7.6. General Health
- 7.6.1. Japan Dietary Supplements Market, by General Health, 2020-2034 (USD Billion)
- 7.7. Cardia Health
- 7.7.1. Japan Dietary Supplements Market, by Cardia Health 2020-2034 (USD Billion)
- 7.8. Others
- 7.8.1. Japan Dietary Supplements Market, by Others, 2020-2034 (USD Billion)
- 8. Japan Dietary Supplements Market, by Distribution Channel
- 8.1. Key Findings
- 8.2. Introduction
- 8.2.1. Japan Dietary Supplements Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.3. Online Platforms
- 8.3.1. Japan Dietary Supplements Market, by Online Platforms, 2020-2034 (USD Billion)
- 8.4. Offline Stores
- 8.4.1. Japan Dietary Supplements Market, by Offline Stores, 2020-2034 (USD Billion)
- 9. Japan Dietary Supplements Market, by End Use
- 9.1. Key Findings
- 9.2. Introduction
- 9.2.1. Japan Dietary Supplements Market, by End Use, 2020-2034 (USD Billion)
- 9.3. Adults
- 9.3.1. Japan Dietary Supplements Market, by Adults, 2020-2034 (USD Billion)
- 9.4. Children
- 9.4.1. Japan Dietary Supplements Market, by Children, 2020-2034 (USD Billion)
- 9.5. Infants
- 9.5.1. Japan Dietary Supplements Market, by Infants, 2020-2034 (USD Billion)
- 9.6. Pregnant Women
- 9.6.1. Japan Dietary Supplements Market, by Pregnant Women, 2020-2034 (USD Billion)
- 9.7. Geriatric
- 9.7.1. Japan Dietary Supplements Market, by Geriatric, 2020-2034 (USD Billion)
- 10. Competitive Landscape
- 10.1. Expansion and Acquisition Analysis
- 10.1.1. Expansion
- 10.1.2. Acquisitions
- 10.2. Partnerships/Collaborations/Agreements/Exhibitions
- 11. Company Profiles
- 11.1. Abbott Laboratories
- 11.1.1. Company Overview
- 11.1.2. Financial Performance
- 11.1.3. Product Benchmarking
- 11.1.4. Recent Development
- 11.2. Glanbia Plc
- 11.2.1. Company Overview
- 11.2.2. Financial Performance
- 11.2.3. Product Benchmarking
- 11.2.4. Recent Development
- 11.3. The Archer-Daniels-Midland Company
- 11.3.1. Company Overview
- 11.3.2. Financial Performance
- 11.3.3. Product Benchmarking
- 11.3.4. Recent Development
- 11.4. Nature’s Sunshine Products, Inc.
- 11.4.1. Company Overview
- 11.4.2. Financial Performance
- 11.4.3. Product Benchmarking
- 11.4.4. Recent Development
- 11.5. GlaxoSmithKline plc
- 11.5.1. Company Overview
- 11.5.2. Financial Performance
- 11.5.3. Product Benchmarking
- 11.5.4. Recent Development
- 11.6. Amway Corp.
- 11.6.1. Company Overview
- 11.6.2. Financial Performance
- 11.6.3. Product Benchmarking
- 11.6.4. Recent Development
- 11.7. Herbalife International of America, Inc.
- 11.7.1. Company Overview
- 11.7.2. Financial Performance
- 11.7.3. Product Benchmarking
- 11.7.4. Recent Development
- 11.8. PharmaNutrics Himalaya Japan Holdings Ltd.
- 11.8.1. Company Overview
- 11.8.2. Financial Performance
- 11.8.3. Product Benchmarking
- 11.8.4. Recent Development
- 11.9. dsm-firmenich
- 11.9.1. Company Overview
- 11.9.2. Financial Performance
- 11.9.3. Product Benchmarking
- 11.9.4. Recent Development
- 11.10. Pfizer Inc.
- 11.10.1. Company Overview
- 11.10.2. Financial Performance
- 11.10.3. Product Benchmarking
- 11.10.4. Recent Development
- 11.11. Bayer AG
- 11.11.1. Company Overview
- 11.11.2. Financial Performance
- 11.11.3. Product Benchmarking
- 11.11.4. Recent Development
Pricing
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