U.S. Incontinence and Ostomy Care Products Market Size, Share, Trends, Industry Analysis Report By Type (Incontinence Care Products, Ostomy Care Products) – Market Forecast, 2025–2034
Description
The U.S. incontinence and ostomy care products market size is expected to reach USD 12.35 billion by 2034, according to a new study by Polaris Market Research. The report “U.S. Incontinence and Ostomy Care Products Market Share, Size, Trends, Industry Analysis Report By Type (Incontinence Care Products and Ostomy Care Products; Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Incontinence and ostomy care products are specialized medical solutions designed to manage bladder, bowel, or stoma-related challenges and support patients in maintaining hygiene, comfort, and dignity. The market is driven by the integration of advanced materials and ergonomic product designs that enhance user comfort and reduce skin-related complications. These innovations are enabling longer wear time, better mobility, and more discreet usage, which, in turn, are driving higher patient satisfaction and compliance. The market is witnessing a shift toward premium and high-performance care solutions that cater to both clinical and home-care settings, with manufacturers focusing on personalized fit and skin-friendly technologies.
The growing focus on interactive patient care models, which are reshaping how these products are developed, marketed, and adopted, further contributes to the growth opportunities. Increasing collaboration between healthcare providers, product manufacturers, and patient advocacy groups is promoting greater awareness and better education around incontinence and ostomy management. This shift is encouraging early intervention and improving care outcomes, as patients are more informed about available treatment options. Additionally, the focus on empowering patients through accessible information and supportive services is expected to influence further purchasing decisions and increase product adoption across diverse user groups.
U.S. Incontinence and Ostomy Care Products Market Report Highlights
Based on type, the incontinence products segment held a 42.09% revenue share in 2024, fueled by high urinary incontinence rates among seniors and chronic disease patients.
The ostomy segment is projected to register a CAGR of 5.5% during the forecast period, driven by increasing ostomy surgeries due to colorectal cancer, IBD, and other GI disorders.
A few global key market players include B. Braun Melsungen AG; Byram Healthcare Centers, Inc; Coloplast; ConvaTec; Hollister Incorporated; Kimberly-Clark Corporation; Salts Healthcare; Svenska Cellulose Aktiebolaget (SCA); Teleflex Incorporated; Total Home Care Supplies; Unicharm Corporation; and Urological Supplies Inc.
Polaris Market Research has segmented the U.S. incontinence and ostomy care products market report on the basis of type:
By Type Outlook (Revenue, USD Billion, 2020–2034)
Incontinence Care Products
Absorbents
Incontinence Bags
Others
Ostomy Care Products
Ostomy Bags
Colostomy Bags
Ileostomy Bags
Urostomy Bags
Continent Ileostomy Bags
Continent Urostomy Bags
Deodorants
Skin Barriers
Irrigation Products
Incontinence and ostomy care products are specialized medical solutions designed to manage bladder, bowel, or stoma-related challenges and support patients in maintaining hygiene, comfort, and dignity. The market is driven by the integration of advanced materials and ergonomic product designs that enhance user comfort and reduce skin-related complications. These innovations are enabling longer wear time, better mobility, and more discreet usage, which, in turn, are driving higher patient satisfaction and compliance. The market is witnessing a shift toward premium and high-performance care solutions that cater to both clinical and home-care settings, with manufacturers focusing on personalized fit and skin-friendly technologies.
The growing focus on interactive patient care models, which are reshaping how these products are developed, marketed, and adopted, further contributes to the growth opportunities. Increasing collaboration between healthcare providers, product manufacturers, and patient advocacy groups is promoting greater awareness and better education around incontinence and ostomy management. This shift is encouraging early intervention and improving care outcomes, as patients are more informed about available treatment options. Additionally, the focus on empowering patients through accessible information and supportive services is expected to influence further purchasing decisions and increase product adoption across diverse user groups.
U.S. Incontinence and Ostomy Care Products Market Report Highlights
Based on type, the incontinence products segment held a 42.09% revenue share in 2024, fueled by high urinary incontinence rates among seniors and chronic disease patients.
The ostomy segment is projected to register a CAGR of 5.5% during the forecast period, driven by increasing ostomy surgeries due to colorectal cancer, IBD, and other GI disorders.
A few global key market players include B. Braun Melsungen AG; Byram Healthcare Centers, Inc; Coloplast; ConvaTec; Hollister Incorporated; Kimberly-Clark Corporation; Salts Healthcare; Svenska Cellulose Aktiebolaget (SCA); Teleflex Incorporated; Total Home Care Supplies; Unicharm Corporation; and Urological Supplies Inc.
Polaris Market Research has segmented the U.S. incontinence and ostomy care products market report on the basis of type:
By Type Outlook (Revenue, USD Billion, 2020–2034)
Incontinence Care Products
Absorbents
Incontinence Bags
Others
Ostomy Care Products
Ostomy Bags
Colostomy Bags
Ileostomy Bags
Urostomy Bags
Continent Ileostomy Bags
Continent Urostomy Bags
Deodorants
Skin Barriers
Irrigation Products
Table of Contents
128 Pages
- 1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
- 2. Executive Summary
- 2.1. Market Highlights
- 3. Research Methodology
- 3.1. Overview
- 3.1.1. Data Mining
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
- 4. U.S. Incontinence and Ostomy Care Products Market Insights
- 4.1. U.S. Incontinence and Ostomy Care Products Market – Market Snapshot
- 4.2. U.S. Incontinence and Ostomy Care Products Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Increasing Geriatric Population
- 4.2.1.2. Introduction of Awareness Campaigns
- 4.2.2. High Cost and Limited Reimbursement
- 4.2.2.1. Data Privacy Risk
- 4.3. Porter’s Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. U.S. Incontinence and Ostomy Care Products Market Trends
- 4.6. Value Chain Analysis
- 5. U.S. Incontinence and Ostomy Care Products Market, by Type
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. U.S. Incontinence and Ostomy Care Products Market, by Type, 2020-2034 (USD Billion)
- 5.3. Incontinence Care Products
- 5.3.1. U.S. Incontinence and Ostomy Care Products Market, by Incontinence Care Products, 2020-2034 (USD Billion)
- 5.3.2. Absorbents
- 5.3.2.1. U.S. Incontinence and Ostomy Care Products Market, by Absorbents, 2020-2034 (USD Billion)
- 5.3.3. Incontinence Bags
- 5.3.3.1. U.S. Incontinence and Ostomy Care Products Market, by Incontinence Bags, 2020-2034 (USD Billion)
- 5.3.4. Others
- 5.3.4.1. U.S. Incontinence and Ostomy Care Products Market, by Others, 2020-2034 (USD Billion)
- 5.4. Ostomy Care Products
- 5.4.1. U.S. Incontinence and Ostomy Care Products Market, by Ostomy Care Products, 2020-2034 (USD Billion)
- 5.4.2. Ostomy Bags
- 5.4.2.1. U.S. Incontinence and Ostomy Care Products Market, by Ostomy Bags, 2020-2034 (USD Billion)
- 5.4.2.2. Colostomy Bags
- 5.4.2.2.1. U.S. Incontinence and Ostomy Care Products Market, by Colostomy Bags, 2020-2034 (USD Billion)
- 5.4.2.3. Ileostomy Bags
- 5.4.2.3.1. U.S. Incontinence and Ostomy Care Products Market, by Ileostomy Bags, 2020-2034 (USD Billion)
- 5.4.3. Urostomy Bags
- 5.4.3.1. U.S. Incontinence and Ostomy Care Products Market, by Urostomy Bags, 2020-2034 (USD Billion)
- 5.4.3.2. Continent Ileostomy Bags
- 5.4.3.2.1. U.S. Incontinence and Ostomy Care Products Market, by Continent Ileostomy Bags, 2020-2034 (USD Billion)
- 5.4.3.3. Continent Urostomy Bags
- 5.4.3.3.1. U.S. Incontinence and Ostomy Care Products Market, by Continent Urostomy Bags, 2020-2034 (USD Billion)
- 5.4.4. Deodorants
- 5.4.4.1. U.S. Incontinence and Ostomy Care Products Market, by Deodorants, 2020-2034 (USD Billion)
- 5.4.5. Skin Barriers
- 5.4.5.1. U.S. Incontinence and Ostomy Care Products Market, by Skin Barriers, 2020-2034 (USD Billion)
- 5.4.6. Irrigation Products
- 5.4.6.1. U.S. Incontinence and Ostomy Care Products Market, by Irrigation Products Products, 2020-2034 (USD Billion)
- 6. Competitive Landscape
- 6.1. Expansion and Acquisition Analysis
- 6.1.1. Expansion
- 6.1.2. Acquisitions
- 6.2. Partnerships/Collaborations/Agreements/Exhibitions
- 7. Company Profiles
- 7.1. B. Braun Melsungen AG
- 7.1.1. Company Overview
- 7.1.2. Financial Performance
- 7.1.3. Product Benchmarking
- 7.1.4. Recent Development
- 7.2. Byram Healthcare Centers, Inc
- 7.2.1. Company Overview
- 7.2.2. Financial Performance
- 7.2.3. Product Benchmarking
- 7.2.4. Recent Development
- 7.3. Coloplast
- 7.3.1. Company Overview
- 7.3.2. Financial Performance
- 7.3.3. Product Benchmarking
- 7.3.4. Recent Development
- 7.4. ConvaTec
- 7.4.1. Company Overview
- 7.4.2. Financial Performance
- 7.4.3. Product Benchmarking
- 7.4.4. Recent Development
- 7.5. Hollister Incorporated
- 7.5.1. Company Overview
- 7.5.2. Financial Performance
- 7.5.3. Product Benchmarking
- 7.5.4. Recent Development
- 7.6. Kimberly-Clark Corporation
- 7.6.1. Company Overview
- 7.6.2. Financial Performance
- 7.6.3. Product Benchmarking
- 7.6.4. Recent Development
- 7.7. Salts Healthcare
- 7.7.1. Company Overview
- 7.7.2. Financial Performance
- 7.7.3. Product Benchmarking
- 7.7.4. Recent Development
- 7.8. Svenska Cellulose Aktiebolaget (SCA)
- 7.8.1. Company Overview
- 7.8.2. Financial Performance
- 7.8.3. Product Benchmarking
- 7.8.4. Recent Development
- 7.9. Teleflex Incorporated
- 7.9.1. Company Overview
- 7.9.2. Financial Performance
- 7.9.3. Product Benchmarking
- 7.9.4. Recent Development
- 7.10. Total Home Care Supplies
- 7.10.1. Company Overview
- 7.10.2. Financial Performance
- 7.10.3. Product Benchmarking
- 7.10.4. Recent Development
- 7.11. Unicharm Corporation
- 7.11.1. Company Overview
- 7.11.2. Financial Performance
- 7.11.3. Product Benchmarking
- 7.11.4. Recent Development
- 7.12. Urological Supplies Inc
- 7.12.1. Company Overview
- 7.12.2. Financial Performance
- 7.12.3. Product Benchmarking
- 7.12.4. Recent Development
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