Incontinence and Ostomy Care Products Market Size, Share, Trends, Industry Analysis Report By Type (Incontinence Care Products, Ostomy Care Products), By Region – Market Forecast, 2025–2034

The incontinence and ostomy care products market size is expected to reach USD 28.53 billion by 2034, according to a new study by Polaris Market Research. The report “Incontinence and Ostomy Care Products Market Share, Size, Trends, Industry Analysis Report By Type (Incontinence Care Products, Ostomy Care Products), By Region; Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Incontinence and ostomy care products are essential medical devices designed to support individuals managing bladder or bowel dysfunction and post-surgical stoma care. The increasing shift toward patient-centric care highlights comfort, dignity, and convenience in long-term use. This shift has led to the development of products that are more discreet, skin-friendly, and easier to handle, particularly for home-based or non-professional caregivers. Manufacturers are increasingly prioritizing ergonomic designs and user-focused innovations, enhancing the overall care experience and encouraging broader product adoption across diverse patient groups.

The integration of smart technologies into incontinence and ostomy care solutions further contributes to the growth opportunities. Digital enhancements, such as moisture sensors, leak detectors, and mobile connectivity, are improving the monitoring and management of patient needs in real time. These innovations are particularly valuable in reducing caregiver burden and supporting timely interventions, thereby improving clinical outcomes. Therefore, as healthcare moves toward more connected and data-driven models, technology-enabled products are expected to play a central role in the future landscape of incontinence and ostomy care.

Incontinence and Ostomy Care Products Market Report Highlights

Based on type, the incontinence care products segment dominated the industry in 2024, with 75% of revenue. The dominance is attributed to its extensive application among diverse patient groups such as geriatric populations, post-operative cases, and those with chronic illnesses or limited mobility.

North America maintained its position as the global leader in the incontinence and ostomy care products market during 2024. The regional market growth is supported by its refined healthcare framework, elevated consumer awareness, and concentration of major manufacturers.

The Asia Pacific market is anticipated to register the most rapid growth between 2025 and 2034, fueled by demographic shifts toward an aging society, rising focus on hygiene standards, and increasing investments in healthcare systems.

A few global key market players include B. Braun SE; BD (Becton Dickinson); Byram Healthcare Centers, Inc; CliniMed Limited; Coloplast Corp (SenSura, Assura brands); Convatec Group PLC; Essity; Hollister Incorporated; Salts Healthcare; and Welland Medical Ltd.

Polaris Market Research has segmented the incontinence and ostomy care products market report on the basis of type and region:

By Type Outlook (Revenue, USD Billion, 2020–2034)

Incontinence Care Products

Absorbents

Incontinence Bags

Others

Ostomy Care Products

Ostomy Bags

Colostomy Bags

Ileostomy Bags

Urostomy Bags

Continent Ileostomy Bags

Continent Urostomy Bags

Deodorants

Skin Barriers

Irrigation Products

By Regional Outlook (Revenue, USD Billion, 2020–2034)

North America

U.S.

Canada

Europe

Germany

UK

France

Italy

Spain

Russia

Netherlands

Rest of Europe

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Vietnam

Australia

Rest of Asia Pacific

Latin America

Argentina

Brazil

Mexico

Rest of Latin America

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa

Rest of Middle East & Africa Show more