Hair Serum Market Size, Share, Trends, & Industry Analysis Report By Product Type (Hair Treatment Serum and Hair Styling Serum), By Category, By Distribution Channel, By Region – Market Forecast, 2025–2034

According to a new study by Polaris Market Research, the global hair serum market size is expected to reach USD 2.72 billion by 2034. The report “Hair Serum Market Size, Share, Trends, & Industry Analysis Report By Product Type (Hair Treatment Serum and Hair Styling Serum), By Category, By Distribution Channel, By Region – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The hair serum market encompasses the production and sale of liquid-based hair care products specifically formulated to address various hair concerns. These serums contain active ingredients such as vitamins, proteins, and oils that help nourish, protect, and improve the overall appearance and health of hair. Hair serums provide benefits such as frizz control, shine, smoothness, and protection from environmental damage or heat styling, serving as a vital part of many consumers' daily grooming routines.

There is a rising global awareness among consumers about hair health and the importance of using targeted products to combat issues such as damage, hair fall, and dullness. Additionally, the increasing influence of social media and beauty influencers plays a crucial role, as these platforms effectively showcase the benefits and results of hair serums in hair styling, driving consumer interest and demand for innovative and specialized formulations. This has led to a dynamic market with a diverse range of products catering to different hair types and concerns.

Hair Serum Market Report Highlights

By product type, the hair treatment serums segment held the largest share in 2024. This is largely driven by growing consumer concerns about hair health issues such as damage, hair fall, and scalp wellness. This leads people to seek specialized solutions that offer restorative and protective benefits.

By category, the synthetic segment dominated the hair serum market in 2024. Their widespread availability, often at more accessible price points, and ability to deliver instant cosmetic benefits such as shine and frizz control through effective formulation contribute to their strong market position.

By distribution channel, the supermarkets and hypermarkets segment represented the largest share in 2024. Their extensive reach, convenience for consumers to purchase alongside other household items, and the wide array of brands available make them a primary retail point.

By region, Asia Pacific holds the largest share of the hair serum market globally. This is driven by increasing disposable incomes, a growing awareness of personal grooming, and the strong influence of beauty trends that emphasize comprehensive hair care routines across the region.

A few key players in the market include L'Oréal S.A.; The Procter & Gamble Company; Unilever PLC; Henkel AG & Co. KGaA; Kao Corporation; Shiseido Company, Limited; Revlon Consumer Products Corporation; John Paul Mitchell Systems; The Estée Lauder Companies Inc.; and COTY INC.

Polaris Market Research has segmented the hair serum market report on the basis of product type, category, distribution channel, and region:

By Product Type Outlook (Revenue – USD Billion, 2020–2034)

Hair Treatment Serum

Hair Fall Control

Hair Growth

Dandruff Control

Scalp Repair

Others

Hair Styling Serum

Frizz Control

Smoothing and Straightening

Heat Protection

Others

By Category Outlook (Revenue – USD Billion, 2020–2034)

Natural/Organic

Synthetic

By Distribution Channel Outlook (Revenue – USD Billion, 2020–2034)

Supermarkets & Hypermarkets

Pharmacy & Drug Store

Online Retail

Others

By Regional Outlook (Revenue – USD Billion, 2020–2034)

North America

US

Canada

Europe

Germany

France

UK

Italy

Spain

Netherlands

Russia

Rest of Europe

Asia Pacific

China

Japan

India

Malaysia

South Korea

Indonesia

Australia

Vietnam

Rest of Asia Pacific

Middle East & Africa

Saudi Arabia

UAE

Israel

South Africa

Rest of Middle East & Africa

Latin America

Mexico

Brazil

Argentina

Rest of Latin America Show more