Fertility Test Market Size, Share, Trends, & Industry Analysis Report By Product, By Mode of Purchase, By Application, By End User, and By Region – Market Forecast, 2025–2034

The fertility test market size is expected to reach USD 15.22 Billion by 2034, according to a new study by Polaris Market Research. The report “Fertility Test Market Share, Size, Trends, Industry Analysis Report: By Product, By Mode of Purchase, By Application, By End User, and By Region; Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The fertility test market offers solutions for home-based and clinical reproductive health monitoring systems, including ovulation prediction kits, fertility monitors, and male fertility testing products for accurate hormone, ovulation, and sperm analysis.

Market growth is driven by rising infertility rates and growing awareness of reproductive health. In addition, adoption of digital, AI-enabled, and mobile-integrated testing solutions is enhancing convenience, accuracy, and early diagnosis.

Fertility Test Market Report Highlights

Based on product, ovulation prediction kits dominated in 2024 due to home-based convenience and mobile app integration enhancing ovulation tracking.

In terms of mode of purchase, direct/prescription products dominated in 2024 due to clinical reliability and healthcare professional recommendations.

Based on application, female fertility testing dominated in 2024 due to high demand for ovulation and hormonal assessment solutions.

In terms of end user, home care settings dominated in 2024 as consumers prefer privacy and convenience, supported by mobile and wearable integration.

North America dominated the global market in 2024, supported by high healthcare expenditure and advanced diagnostic infrastructure.

Asia Pacific is projected to record the fastest growth, driven by rising infertility prevalence, urbanization and government initiatives towards reproductive health awareness.

Key players in the global market include Church & Dwight Co., Inc., Swiss Precision Diagnostics GmbH, Fairhaven Health LLC, Fertility Focus Limited, Geratherm Medical AG, HiLin Life Products, Prestige Brands Holdings Inc., Quidel Corporation, Babystart Ltd, UEBE Medical GmbH, Abbott Laboratories, and Laboratory Corporation of America Holdings.

Polaris Market Research has segmented the market report based on product, mode of purchase, application, end user, and region:

By Product (Revenue, USD Billion, 2020–2034)

Ovulation Prediction Kits

Fertility Monitors

Urine-Based Monitors

Saliva-Based Monitors

Other Fertility Monitors

Male Fertility Testing Products

By Mode of Purchase (Revenue, USD Billion, 2020–2034)

Direct/Prescription Products

OTC Products

Online Products

By Application (Revenue, USD Billion, 2020–2034)

Female Fertility Testing

Male Fertility Testing

By End User (Revenue, USD Billion, 2020–2034)

Home Care Settings

Hospitals and Fertility Centers

Other End User

By Regional Outlook (Revenue, USD Billion, 2020–2034)

North America

US

Canada

Europe

Germany

France

UK

Italy

Spain

Netherlands

Russia

Rest of Europe

Asia Pacific

China

Japan

India

Malaysia

South Korea

Indonesia

Australia

Vietnam

Rest of Asia Pacific

Middle East & Africa

Saudi Arabia

UAE

Israel

South Africa

Rest of Middle East & Africa

Latin America

Mexico

Brazil

Argentina

Rest of Latin America Show more