Europe Plant-Based Meat Market Size, Share, Trends, Industry Analysis Report By Source (Soy, Wheat), By Product, By Distribution Channel, By Country – Market Forecast, 2025–2034
Description
The europe plant-based meat market size is expected to reach USD 18.51 billion by 2034, according to a new study by Polaris Market Research. The report “Europe Plant-Based Meat Market Size, Share, Trends, Industry Analysis Report By Source (Soy, Wheat), By Product, By Distribution Channel, By Country – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Plant-based meat can be defined as products manufactured by using plant ingredients that mimic animal-derived meat both in terms of taste and appearance and are designed in a way to be indistinguishable from animal meat.
Flexitarianism is a practice of eating less meat without completely cutting it out. The trend is gaining strong momentum in Europe. Many consumers are choosing to reduce meat consumption due to health concerns like heart disease, obesity, and high cholesterol. Plant-based meat provides a protein-rich alternative that aligns with both health and lifestyle goals. This trend is particularly strong in Germany, the Netherlands, and the UK, where health-focused marketing and clean-label ingredients influence buying decisions. The flexitarian movement fuels the demand for plant-based meat across Europe as health-conscious habits grow and people seek balanced diets, thereby driving the growth.
Europe has seen a significant rise in vegan and vegetarian populations, especially in countries such as the UK, Germany, and Sweden. Consumers are becoming more mindful of their food choices, with many adopting plant-based diets for ethical, environmental, and health reasons. The rise of initiatives such as ""Veganuary"" and the widespread availability of plant-based alternatives in supermarkets have helped normalize meat-free diets. The demand for high-quality, tasty plant-based meat options continues to grow across Europe as more people adopt vegetarian and vegan lifestyles, driving rapid market expansion in both retail and food service sectors.
Europe Plant-Based Meat Market Report Highlights
The soy segment is expected to register a CAGR of 19.6% during the forecast period, supported by its high protein value, versatility in applications, and strong consumer familiarity.
In 2024, the e-commerce segment accounted for 10.68% of the revenue share, driven by the growth of online grocery shopping and increasing demand for convenient access to plant-based specialty products.
Germany represented 21.13% of the Europe plant-based meat market revenue in 2024, fueled by a large flexitarian and vegetarian population, along with strong health and environmental awareness.
France held 15.74% of Europe’s revenue share in 2024, reflecting a gradual shift in consumer preferences toward healthier, more sustainable dietary choices.
A few key market players are Amy’s Kitchen Inc.; Beyond Meat Inc.; Boca Foods Company (Kraft Foods, Inc.); Conagra Brands, Inc.; Eat JUST; Gold & Green Foods Ltd.; Greenwise; Impossible Foods Inc.; Kellanova; Kellogg; NOVAMEAT; Quorn Foods; Unilever; and VBites Foods Limited.
Polaris Market Research has segmented the Europe plant-based meat market report on the basis of source, product, distribution channel, and country:
By Source (Revenue - USD Billion, 2020–2034)
Soy
Wheat
Peas
Other Sources
By Product (Revenue - USD Billion, 2020–2034)
Burger Patties
Sausages
Strips & Nuggets
Meatballs
Other Products
By Distribution Channel (Revenue - USD Billion, 2020–2034)
Retail Outlet
Foodservice
E-commerce
By Country Outlook (Revenue - USD Billion, 2020–2034)
Germany
UK
France
Italy
Spain
Russia
Netherlands
Rest of Europe
Plant-based meat can be defined as products manufactured by using plant ingredients that mimic animal-derived meat both in terms of taste and appearance and are designed in a way to be indistinguishable from animal meat.
Flexitarianism is a practice of eating less meat without completely cutting it out. The trend is gaining strong momentum in Europe. Many consumers are choosing to reduce meat consumption due to health concerns like heart disease, obesity, and high cholesterol. Plant-based meat provides a protein-rich alternative that aligns with both health and lifestyle goals. This trend is particularly strong in Germany, the Netherlands, and the UK, where health-focused marketing and clean-label ingredients influence buying decisions. The flexitarian movement fuels the demand for plant-based meat across Europe as health-conscious habits grow and people seek balanced diets, thereby driving the growth.
Europe has seen a significant rise in vegan and vegetarian populations, especially in countries such as the UK, Germany, and Sweden. Consumers are becoming more mindful of their food choices, with many adopting plant-based diets for ethical, environmental, and health reasons. The rise of initiatives such as ""Veganuary"" and the widespread availability of plant-based alternatives in supermarkets have helped normalize meat-free diets. The demand for high-quality, tasty plant-based meat options continues to grow across Europe as more people adopt vegetarian and vegan lifestyles, driving rapid market expansion in both retail and food service sectors.
Europe Plant-Based Meat Market Report Highlights
The soy segment is expected to register a CAGR of 19.6% during the forecast period, supported by its high protein value, versatility in applications, and strong consumer familiarity.
In 2024, the e-commerce segment accounted for 10.68% of the revenue share, driven by the growth of online grocery shopping and increasing demand for convenient access to plant-based specialty products.
Germany represented 21.13% of the Europe plant-based meat market revenue in 2024, fueled by a large flexitarian and vegetarian population, along with strong health and environmental awareness.
France held 15.74% of Europe’s revenue share in 2024, reflecting a gradual shift in consumer preferences toward healthier, more sustainable dietary choices.
A few key market players are Amy’s Kitchen Inc.; Beyond Meat Inc.; Boca Foods Company (Kraft Foods, Inc.); Conagra Brands, Inc.; Eat JUST; Gold & Green Foods Ltd.; Greenwise; Impossible Foods Inc.; Kellanova; Kellogg; NOVAMEAT; Quorn Foods; Unilever; and VBites Foods Limited.
Polaris Market Research has segmented the Europe plant-based meat market report on the basis of source, product, distribution channel, and country:
By Source (Revenue - USD Billion, 2020–2034)
Soy
Wheat
Peas
Other Sources
By Product (Revenue - USD Billion, 2020–2034)
Burger Patties
Sausages
Strips & Nuggets
Meatballs
Other Products
By Distribution Channel (Revenue - USD Billion, 2020–2034)
Retail Outlet
Foodservice
E-commerce
By Country Outlook (Revenue - USD Billion, 2020–2034)
Germany
UK
France
Italy
Spain
Russia
Netherlands
Rest of Europe
Table of Contents
125 Pages
- Chapter 1.Introduction
- 1.1Report Description
- 1.1.1Objectives of the Study
- 1.1.2Market Scope
- 1.1.3Assumptions
- 1.2Stakeholders
- Chapter 2.Executive Summary
- 2.1Market Highlights
- Chapter 3.Research Methodology
- 3.1Overview
- 3.1.1Data Mining
- 3.2Data Sources
- 3.2.1Primary Sources
- 3.2.2Secondary Sources
- Chapter 4.Europe Plant-based Meat Market Insights
- 4.1Europe Plant-based Meat – Industry Snapshot
- 4.2Europe Plant-based Meat Market Dynamics
- 4.2.1Drivers and Opportunities
- 4.2.1.1Growth in the number flexitarian, ethical, and health conscious consumer across the globe
- 4.2.1.2Widening ingredient and flavor portfolio of Europe Plant-based Meat and novel product development
- 4.2.1.3Strategy revision by industry participants and the advent of Direct to Consumer Model (D2C)
- 4.2.1.4Significant Investments
- 4.2.2Restraints and Challenges
- 4.2.2.1Comparatively high cost
- 4.2.2.2Disadvantages associated with Europe Plant-based Meat products
- 4.3Porter’s Five Forces Analysis
- 4.3.1Bargaining Power of Suppliers (Moderate)
- 4.3.2Threats of New Entrants: (High)
- 4.3.3Bargaining Power of Buyers (Moderate)
- 4.3.4Threat of Substitute (Moderate)
- 4.3.5Rivalry among existing firms (Moderate)
- 4.4PEST Analysis
- 4.5Europe Plant-based Meat Market - Value Chain Analysis
- 4.6Europe Plant-based Meat Market - Covid Impact Analysis
- 4.7Europe Plant-based Meat Market - Industry Trends
- Chapter 5.Europe Plant-based Meat Market Assessment by Source
- 5.1Introduction
- 5.2Soy
- 5.3Wheat
- 5.4Peas
- 5.5Other Sources
- Chapter 6.Europe Plant-based Meat, by Product
- 6.1Introduction
- 6.2Burger Patties
- 6.3Sausages
- 6.4Strips & Nuggets
- 6.5Meatballs
- 6.6Other Products
- Chapter 7.Europe Plant-based Meat, by Distribution Channel
- 7.1Introduction
- 7.2Retail Outlet
- 7.3Foodservice
- 7.4E-commerce
- Chapter 8.Europe Plant-based Meat Market Assessment by Geography
- 8.1Introduction
- 8.2Europe Plant-based Meat Market -Europe
- 8.2.1Europe Plant-based Meat Market – UK
- 8.2.2Europe Plant-based Meat Market – France
- 8.3Europe Plant-based Meat Market – Germany
- 8.3.1Europe Plant-based Meat Market – Italy
- 8.3.2Europe Plant-based Meat Market – Belgium
- 8.3.3. Europe Plant-based Meat Market – Netherlands
- 8.3.4Europe Plant-based Meat Market – Spain
- 8.3.5Europe Plant-based Meat Market – Rest of Europe
- Chapter 9.Competitive Landscape
- 9.1Key Market Players: Categorization
- 9.2Strategy Framework
- 9.3Vendor Landscape
- 9.4Strategies Categorization
- 9.4.1Partnerships/Collaborations/Agreements
- 9.4.2Expansions
- 9.4.3Product Development/New Launch
- Chapter 10.Company Profiles
- 10.1Impossible Foods Inc.
- 10.1.1Business Overview
- 10.1.2Financial Snapshot
- 10.1.3Products and Services
- 10.1.4Strategic Initiatives
- 10.2Conagra Brands, Inc.
- 10.2.1Business Overview
- 10.2.2Financial Snapshot
- 10.2.3Products and Services
- 10.2.4Strategic Initiatives
- 10.3Beyond Meat Inc.
- 10.3.1Business Overview
- 10.3.2Financial Snapshot
- 10.3.3Products and Services
- 10.3.4Strategic Initiatives
- 10.4Kellanova
- 10.4.1Business Overview
- 10.4.2Financial Snapshot
- 10.4.3Products and Services
- 10.4.4Strategic Initiatives
- 10.5Quorn Foods
- 10.5.1Business Overview
- 10.5.2Financial Snapshot
- 10.5.3Products and Services
- 10.5.4Strategic Initiatives
- 10.6Amy’s Kitchen Inc.
- 10.6.1Business Overview
- 10.6.2Financial Snapshot
- 10.6.3Products and Services
- 10.6.4Strategic Initiatives
- 10.7Maple Leaf Foods Inc.
- 10.7.1Business Overview
- 10.7.2Financial Snapshot
- 10.7.3Products and Services
- 10.7.4Strategic Initiatives
- 10.8Unilever
- 10.8.1Business Overview
- 10.8.2Financial Snapshot
- 10.8.3Products and Services
- 10.8.4Strategic Initiatives
- 10.9Tofurky
- 10.9.1Business Overview
- 10.9.2Financial Snapshot
- 10.9.3Products and Services
- 10.9.4Strategic Initiatives
- 10.10Sunfed
- 10.10.1Business Overview
- 10.10.2Financial Snapshot
- 10.10.3Products and Services
- 10.10.4Strategic Initiatives
- 10.11VBites Foods Limited
- 10.11.1Business Overview
- 10.11.2Financial Snapshot
- 10.11.3Products and Services
- 10.11.4Strategic Initiatives
- 10.12Gold & Green Foods Ltd.
- 10.12.1Business Overview
- 10.12.2Financial Snapshot
- 10.12.3Products and Services
- 10.12.4Strategic Initiatives
- 10.13Greenwise
- 10.13.1Business Overview
- 10.13.2Financial Snapshot
- 10.13.3Products and Services
- 10.13.4Strategic Initiatives
- 10.14NOVAMEAT
- 10.14.1Business Overview
- 10.14.2Financial Snapshot
- 10.14.3Products and Services
- 10.14.4Strategic Initiatives
- 10.15OmniPork
- 10.15.1Business Overview
- 10.15.2Financial Snapshot
- 10.15.3Products and Services
- 10.15.4Strategic Initiatives
- 10.16Zikooin
- 10.16.1Business Overview
- 10.16.2Financial Snapshot
- 10.16.3Products and Services
- 10.16.4Strategic Initiatives
- 10.17v2food Pty Ltd
- 10.17.1Business Overview
- 10.17.2Financial Snapshot
- 10.17.3Products and Services
- 10.17.4Strategic Initiatives
Pricing
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