Europe Laundry Detergent Market Size, Share, Trends, & Industry Analysis Report By Product (Powder, Liquid), By Content, By Application, and By Country – Market Forecast, 2025–2034
Description
The europe laundry detergent market size is expected to reach USD 50.48 Billion by 2034, according to a new study by Polaris Market Research. The report “Europe Laundry Detergent Market Size, Share, Trends, Industry Analysis Report: By Product (Powder, Liquid), By Content, By Application, By Country – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Laundry detergent is a cleaning agent designed specifically to remove dirt, stains, and odors from clothing and fabrics during the washing process. It typically contains surfactants, enzymes, and other ingredients that break down grease and grime.
There is a strong cultural and regulatory push toward sustainability in Europe, which is significantly driving the demand for eco-friendly laundry detergents. Consumers are increasingly aware of environmental issues and prefer biodegradable, phosphate-free, and plant-based products that are safe for both health and the planet. European Union policies and green labeling systems, such as the EU Ecolabel, are encouraging manufacturers to innovate and reformulate products with minimal environmental impact. This shift is particularly strong in countries like Germany, the Netherlands, and the Nordic nations, where green consumerism is not just a trend but an expectation.
The European market is governed by strict chemical safety regulations, such as REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals), which restrict the use of certain harmful substances in detergents. These regulations push manufacturers to develop safer and more compliant products, thereby driving market innovation. As a result, brands offering hypoallergenic, non-toxic, and dermatologically tested detergents are gaining popularity. This focus on health and safety not only boosts consumer confidence but also leads to higher adoption of premium and specialty detergents, especially in households with children or sensitive skin.
Europe Laundry Detergent Market Report Highlights
The liquid detergent segment is expected to grow at a CAGR of 3.2% during the forecast period, supported by its ease of use, convenience, and effective performance in low-temperature wash cycles, which are commonly preferred in European households.
The industrial segment captured a significant share of the market in 2024, driven by growing demand from commercial laundries and coin operated laundries, hospitals, hotels, and care facilities, all of which require large volumes of high-performance detergents to meet hygiene and efficiency standards.
Germany accounted for 11.92% of the European laundry detergent market revenue in 2024, primarily due to a strong consumer preference for eco-friendly and skin-sensitive products, backed by high environmental awareness and strict chemical regulations.
France contributed 7.20% of the regional market share in 2024, fueled by increasing demand for premium, multi-functional detergents that offer a combination of fragrance, stain removal, and fabric care in a single solution.
The global key market players are CARROLLCLEAN; Church & Dwight Co., Inc.; Henkel AG & Co. KGaA; Kao Corporation; Lion Corporation; Method Products, PBC; Procter & Gamble; Reckitt Benckiser Group PLC; Unilever.
Polaris market research has segmented the Europe Laundry Detergent Market report based on product, content, application and country:
By Product (Revenue - USD Billion, 2020–2034)
Powder
Liquid
Fabric Softeners
Detergent Tablets
Washing Pods
Sheets
Natural/Eco friendly detergents
By Content (Revenue - USD Billion, 2020–2034)
PVOH/PVA Free
PVOH/PVA
By Application (Revenue - USD Billion, 2020–2034)
Industrial
Household
By Regional Outlook (Revenue - USD Billion, 2020–2034)
Germany
UK
France
Italy
Spain
Russia
Netherlands
Rest of Europe
Laundry detergent is a cleaning agent designed specifically to remove dirt, stains, and odors from clothing and fabrics during the washing process. It typically contains surfactants, enzymes, and other ingredients that break down grease and grime.
There is a strong cultural and regulatory push toward sustainability in Europe, which is significantly driving the demand for eco-friendly laundry detergents. Consumers are increasingly aware of environmental issues and prefer biodegradable, phosphate-free, and plant-based products that are safe for both health and the planet. European Union policies and green labeling systems, such as the EU Ecolabel, are encouraging manufacturers to innovate and reformulate products with minimal environmental impact. This shift is particularly strong in countries like Germany, the Netherlands, and the Nordic nations, where green consumerism is not just a trend but an expectation.
The European market is governed by strict chemical safety regulations, such as REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals), which restrict the use of certain harmful substances in detergents. These regulations push manufacturers to develop safer and more compliant products, thereby driving market innovation. As a result, brands offering hypoallergenic, non-toxic, and dermatologically tested detergents are gaining popularity. This focus on health and safety not only boosts consumer confidence but also leads to higher adoption of premium and specialty detergents, especially in households with children or sensitive skin.
Europe Laundry Detergent Market Report Highlights
The liquid detergent segment is expected to grow at a CAGR of 3.2% during the forecast period, supported by its ease of use, convenience, and effective performance in low-temperature wash cycles, which are commonly preferred in European households.
The industrial segment captured a significant share of the market in 2024, driven by growing demand from commercial laundries and coin operated laundries, hospitals, hotels, and care facilities, all of which require large volumes of high-performance detergents to meet hygiene and efficiency standards.
Germany accounted for 11.92% of the European laundry detergent market revenue in 2024, primarily due to a strong consumer preference for eco-friendly and skin-sensitive products, backed by high environmental awareness and strict chemical regulations.
France contributed 7.20% of the regional market share in 2024, fueled by increasing demand for premium, multi-functional detergents that offer a combination of fragrance, stain removal, and fabric care in a single solution.
The global key market players are CARROLLCLEAN; Church & Dwight Co., Inc.; Henkel AG & Co. KGaA; Kao Corporation; Lion Corporation; Method Products, PBC; Procter & Gamble; Reckitt Benckiser Group PLC; Unilever.
Polaris market research has segmented the Europe Laundry Detergent Market report based on product, content, application and country:
By Product (Revenue - USD Billion, 2020–2034)
Powder
Liquid
Fabric Softeners
Detergent Tablets
Washing Pods
Sheets
Natural/Eco friendly detergents
By Content (Revenue - USD Billion, 2020–2034)
PVOH/PVA Free
PVOH/PVA
By Application (Revenue - USD Billion, 2020–2034)
Industrial
Household
By Regional Outlook (Revenue - USD Billion, 2020–2034)
Germany
UK
France
Italy
Spain
Russia
Netherlands
Rest of Europe
Table of Contents
125 Pages
- Chapter 1.Introduction
- 1.1Report Description
- 1.1.1Objectives of the Study
- 1.1.2Market Scope
- 1.1.3Assumptions
- 1.2Stakeholders
- Chapter 2.Executive Summary
- Chapter 3.Research Methodology
- 3.1Overview
- 3.1.1Data Mining
- 3.2Data Sources
- 3.2.1Primary Sources
- 3.2.2Secondary Sources
- Chapter 4.U.S. Laundry Detergent Market Insights
- 4.1Laundry Detergent – Industry snapshot
- 4.2U.S. Laundry Detergent Market Dynamics
- 4.2.1Drivers and Opportunities
- 4.2.1.1Rising penetration of washing machine in the developing economies
- 4.2.1.2Consumer demand for effective cleaning, convenience, and fragrance
- 4.2.1.3Price and value for money
- 4.2.2Restraints and Challenges
- 4.2.2.1Increasing environmental regulations and sustainability expectations
- 4.3U.S. Laundry Detergent Market – Porter’s Five Forces
- 4.3.1Bargaining Power of Suppliers (low)
- 4.3.2Threats of New Entrants: (Moderate)
- 4.3.3Bargaining Power of Buyers (Moderate)
- 4.3.4Threat of Substitute (Low)
- 4.3.5Rivalry among existing firms (High)
- 4.4U.S. Laundry Detergent Market – PEST Analysis
- 4.5U.S. Laundry Detergent Market – Covid-19 Impact Analysis
- 4.6U.S. Laundry Detergent Market – Industry Trends
- 4.7PVOH Laundry Detergent Sheets Segment – Current Trends, Competitive Strategies & Future Prospects
- 4.8The burden of logistics on transporting liquid detergents – Qualitative Analysis
- 4.8.1Overview
- 4.8.2Current Trends, Competitive Strategies & Future Prospects
- Chapter 5.U.S. Laundry Detergent Market Assessment by Product
- 5.1Introduction
- 5.2Powder
- 5.3Liquid
- 5.4Fabric Softeners
- 5.5Detergent Tablets
- 5.6Washing Pods
- 5.7Sheets
- 5.8Natural/Eco friendly detergents
- Chapter 6.U.S. Laundry Detergent Market Assessment by Content
- 6.1Introduction
- 6.2PVOH/PVA Free
- 6.3PVOH/PVA
- Chapter 7.U.S. Laundry Detergent Market Assessment by Application
- 7.1Introduction
- 7.2Industrial
- 7.3Household
- Chapter 10.Company Profiles
- 10.1Reckitt Benckiser Group PLC
- 10.1.1Business Overview
- 10.1.2Financial Snapshot
- 10.1.3Products and Services
- 10.2CARROLLCLEAN
- 10.2.1Business Overview
- 10.2.2Products and Services
- 10.3Unilever
- 10.3.1Business Overview
- 10.3.2Financial Snapshot
- 10.3.3Products and Services
- 10.4Henkel AG & Co. KGaA
- 10.4.1Business Overview
- 10.4.2Financial Snapshot
- 10.4.3Products and Services
- 10.5Church & Dwight Co., Inc.
- 10.5.1Business Overview
- 10.5.2Financial Snapshot
- 10.5.3Products and Services
- 10.6Procter & Gamble
- 10.6.1Business Overview
- 10.6.2Financial Snapshot
- 10.6.3Products and Services
- 10.6.4Recent Developments
- 10.7Lion Corporation
- 10.7.1Business Overview
- 10.7.2Financial Snapshot
- 10.7.3Products and Services
- 10.8Kao Corporation
- 10.8.1Business Overview
- 10.8.2Financial Snapshot
- 10.8.3Products and Services
- 10.8.4Recent Developments
- 10.9Method products, pbc
- 10.9.1Business Overview
- 10.9.2Products and Services
Pricing
Currency Rates
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