Digital Signage Market Size, Share, Trends, & Industry Analysis Report : By Display Technology (LCD, LED), By Type, By Component, By Installation, By End-Use, By Region – Market Forecast, 2026–2034

The global digital signage market size is expected to reach USD 59.09 billion by 2034, according to a new study by Polaris Market Research. The report “Digital Signage Market Share, Size, Trends, Industry Analysis Report, By Display Technology (LCD, LED, Projection), By Type, By Component, By Installation, By End-Use, By Region; Segment Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The rising demand for personalized and interactive customer experiences drives the digital signage industry growth. As e-commerce and online shopping continue to thrive, businesses are looking for ways to replicate the personal touch of physical stores. Digital signage has emerged as a powerful tool for engaging customers and providing tailored experiences by presenting them with captivating content. By collecting customer behavior and demographic data, companies can use digital signage to display relevant messages, promotions, and recommendations in real-time, customized to each individual. This enables businesses to create targeted and meaningful content that caters to customers' preferences and needs, resulting in improved customer satisfaction, greater engagement, and increased sales.

The increasing need for customers to access detailed and easy-to-understand product information leads to a higher adoption rate of digitized signage. Moreover, there is a growing demand for digital technology in education. In March 2022, ViewSonic Corp., a global visual solutions provider, demonstrated its latest educational technology called myViewBoard Sens at the BETT show. This technology is equipped with artificial intelligence features that enhance student participation and promote well-being in the classroom.

The market has experienced significant growth in recent years due to increasing demand for personalized customer experiences. Technologies such as AI, IoT, and AR are being adopted to enhance customer engagement. The technologies help gather and analyze data on behavior and preferences for customized content. Additionally, cloud-based digital signage enable businesses to manage and update content remotely in real time. Thus, these solutions are becoming popular for their flexibility and scalability.

Digital Signage Market Report Highlights

The LED segment dominated the global market in 2025 and will continue its dominance over the projected period. LEDs are now widely recognized as a standard product that delivers superior display quality. Manufacturers are prioritizing the production of flat, larger, brighter, and slimmer displays using LED technology.

The video screens segment held the largest revenue share in 2025, due to an increase in the indoor and outdoor adoption of video screens.

The hardware segment is expected to hold the largest share as digital signage displays made up of by utilizing hardware and software components for control the display content.

The outdoor segment is expected to hold significant market shares due to the increased demand for the outdoor digital signage displays in various places such as outside malls, open auditorium, sports, events, and concerts.

North America is anticipated to hold the largest market share during the forecast period. The adoption of digital signage displays in various sectors such as transportation, healthcare, and hospitality drives the regional market growth.

A few global key market players are ADFLOW Networks, BrightSign, LLC, Cisco Systems, Inc., Intel Corp., KeyWest Technology, Inc., LG Electronics (LG Corp.), Microsoft Corp., NEC Display Solutions, Omnivex Corp., Panasonic Corp., SAMSUNG, Scala Digital Signage, and Winmate Inc.

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Where is the Digital Signage Market Headed?

As per our research on the digital signage industry, the increasing demand for cloud-based solutions is expected to drive market growth in the coming years. Cloud-based cloud-based digital signage solutions offer greater flexibility, scalability, and remote management capabilities. Thus, businesses can manage and update their digital signage displays from anywhere at any time. Our geographic analysis reveals that the imposition of energy-efficiency regulations and growing interest in low-power displays boost the demand for energy-efficient digital displays in Europe. This factor will propel the Europe digital signage market growth in the coming years. Owing to the rising transportation hubs, retail industry expansion, and increasing outdoor DOOH advertising adoption will create lucrative opportunities in the Middle East & Latin America digital signage market.

What Does Digital Signage Report Reveal?

What is the global market size and CAGR for the market during 2026–2034?

What is the impact of emerging trends such as AI personalization, sustainable hardware, 5G/IoT-enabled signage, and programmatic DOOH?

Which factors are contributing to the industry expansion?

Who are the key industry players? What is their relative position in terms of competitive positioning?

How do different types, such as digital posters, kiosks, transparent LED screens, video screens, and video walls, influence the market landscape?

How does the market differ in terms of display technology, type, component, installation, end-use, and geography? Which is the leading end use?

What are the opportunities in different regional markets, including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa?

What are the emerging technologies and innovations in the market?

Polaris Market Research has segmented the digital signage market report based on display technology, type, component, installation, end-use, and region:

By Display Technology Outlook (Revenue – USD Billion, 2022–2034)

LCD

LED

Projection

By Type Outlook (Revenue – USD Billion, 2022–2034)

Digital Posters

Kiosks

Transparent LED Screens

Video Screens

Video Walls

By Component Outlook (Revenue – USD Billion, 2022–2034)

Hardware

Software

Services

By Installation Outlook (Revenue – USD Billion, 2022–2034)

Indoor

Outdoor

By End-Use Outlook (Revenue – USD Billion, 2022–2034)

Banking

Corporate

Education

Healthcare

Retail

Transportation

Hospitality

Government

Others

By Regional Outlook (Revenue – USD Billion, 2022–2034)

North America

U.S.

Canada

Europe

Germany

UK

France

Italy

Spain

Russia

Netherlands

Rest of Europe

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Rest of Asia Pacific

Latin America

Argentina

Brazil

Mexico

Rest of Latin America

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa

Rest of Middle East & Africa Show more