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U.S. Dietary Supplements Market Size, Share, Trends, Industry Analysis Report By Type (Vitamins, Minerals), By Form, By Application, By Distribution Channel, By End Use – Market Forecast, 2025–2034

Publisher Polaris Market Research & Consulting LLP
Published Aug 01, 2025
Length 129 Pages
SKU # PLRS20381489

Description

The U.S. Dietary Supplements market size is expected to reach USD 143.35 billion by 2034, according to a new study by Polaris Market Research. The report “U.S. Dietary Supplements Market Share, Size, Trends, Industry Analysis Report By Type (Vitamins, Minerals), By Form, By Application, By Distribution Channel, By End Use, Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Dietary supplements are products taken orally that contain nutrients such as vitamins, minerals, herbs, amino acids, and enzymes intended to supplement the diet. They are available in various forms such as tablets, capsules, powders, and liquids.

Preventive healthcare is becoming a major part of consumer lifestyles in the U.S. Individuals are focusing more on staying healthy through proper diet, exercise, and the use of dietary supplements. Many consumers choose supplements to improve sleep, reduce stress, or maintain a strong immune system. Wellness trends promoted through media, mobile apps, and workplace programs encourage this proactive approach. Supplements are often seen as simple tools for maintaining daily health. The focus on prevention rather than treatment is increasing the regular use of nutritional products in households across the country, thereby driving the growth.

Product development in the supplement industry has led to improved quality and more user-friendly options. Companies are combining multiple ingredients into single products, offering flavored gummies, and creating fast-dissolving powders or liquid formats. Some brands are using natural ingredients and avoiding artificial additives to meet customer preferences. Customized supplements based on personal health data or online assessments are further gaining popularity. These innovations improve the customer experience and help meet different health needs. Continued focus on product variety and effectiveness supports long-term growth of the U.S. dietary supplements market.

U.S. Dietary Supplements Market Report Highlights

In 2024, the vitamins segment dominated with the largest share driven by the upsurging consumer demand for essential micronutrients that support overall health maintenance.

The powder segment is expected to experience the fastest growth during the forecast period due to its versatility and ease of incorporation into various dietary regimens.

In 2024, the immunity segment dominated with the largest share due to a significant consumer shift toward proactive health management and illness prevention.

The online platforms segment is expected to experience the fastest growth during the forecast period, driven by evolving consumer purchasing behaviors and the growing emphasis on convenience in shopping experiences.

A few key market players include Abbott Laboratories; Glanbia Plc; The Archer-Daniels-Midland Company; Nature’s Sunshine Products, Inc.; GlaxoSmithKline plc; Amway Corp.; Herbalife International of America, Inc.; XanGo, LLC; PharmaNutrics Himalaya Global Holdings Ltd.; Nutraceutics Corp.; Pfizer Inc.; and Bayer AG.

Polaris Market Research has segmented the U.S. dietary supplements market report on the basis of type, form, application, distribution channel, and end use:

By Type Outlook (Revenue, USD Billion; 2020–2034)

Vitamins

Minerals

Amino Acids

Botanicals

Probiotics

Enzymes

Others

By Form Outlook (Revenue, USD Billion; 2020–2034)

Tablets

Capsules

Gummies

Powder

Soft Gels

Liquids

Others

By Application Outlook (Revenue, USD Billion; 2020–2034)

Energy & Weight Management

Bone & Joint Health

Immunity

General Health

Cardia Health

Others

By Distribution Channel Outlook (Revenue, USD Billion; 2020–2034)

Online Platforms

Offline Stores

By End Use Outlook (Revenue, USD Billion; 2020–2034)

Adults

Children

Infants

Pregnant Women

Geriatri

Table of Contents

129 Pages
1. Introduction
1.1. Report Description
1.1.1. Objectives of the Study
1.1.2. Market Scope
1.1.3. Assumptions
1.2. Stakeholders
2. Executive Summary
2.1. Market Highlights
3. Research Methodology
3.1. Overview
3.1.1. Data Mining
3.2. Data Sources
3.2.1. Primary Sources
3.2.2. Secondary Sources
4. U.S. Dietary Supplements Market Insights
4.1. Dietary Supplements Market – Application Snapshot
4.2. Dietary Supplements Market Dynamics
4.2.1. Drivers and Opportunities
4.2.1.1. Expansion of E-Commerce and Online Supplement Sales
4.2.1.2. Aging Population and Age-Related Health Concerns
4.2.2. Restraints and Challenges
4.2.2.1. High Cost of Products
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers (Moderate)
4.3.2. Threats of New Entrants: (Low)
4.3.3. Bargaining Power of Buyers (Moderate)
4.3.4. Threat of Substitute (Moderate)
4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. Dietary Supplements Market Application Trends
4.6. Value Chain Analysis
5. U.S. Dietary Supplements Market, by Type
5.1. Key Findings
5.2. Introduction
5.2.1. U.S. Dietary Supplements Market, by Type, 2020-2034 (USD Billion)
5.3. Vitamins
5.3.1. U.S. Dietary Supplements Market, by Vitamins, 2020-2034 (USD Billion)
5.4. Minerals
5.4.1. U.S. Dietary Supplements Market, by Minerals, 2020-2034 (USD Billion)
5.5. Amino Acids
5.5.1. U.S. Dietary Supplements Market, by Amino Acids 2020-2034 (USD Billion)
5.6. Botanicals
5.6.1. U.S. Dietary Supplements Market, by Botanicals, 2020-2034 (USD Billion)
5.7. Probiotics
5.7.1. U.S. Dietary Supplements Market, by Probiotics, 2020-2034 (USD Billion)
5.8. Enzymes
5.8.1. U.S. Dietary Supplements Market, by Enzymes, 2020-2034 (USD Billion)
5.9. Others
5.9.1. U.S. Dietary Supplements Market, by Others, 2020-2034 (USD Billion)
6. U.S. Dietary Supplements Market, by Form
6.1. Key Findings
6.2. Introduction
6.2.1. U.S. Dietary Supplements Market, by Form, 2020-2034 (USD Billion)
6.3. Tablets
6.3.1. U.S. Dietary Supplements Market, by Tablets, 2020-2034 (USD Billion)
6.4. Capsules
6.4.1. U.S. Dietary Supplements Market, by Capsules, 2020-2034 (USD Billion)
6.5. Gummies
6.5.1. U.S. Dietary Supplements Market, by Gummies, 2020-2034 (USD Billion)
6.6. Powder
6.6.1. U.S. Dietary Supplements Market, by Powder, 2020-2034 (USD Billion)
6.7. Soft Gels
6.7.1. U.S. Dietary Supplements Market, by Soft Gels, 2020-2034 (USD Billion)
6.8. Liquids
6.8.1. U.S. Dietary Supplements Market, by Liquids, 2020-2034 (USD Billion)
6.9. Others
6.9.1. U.S. Dietary Supplements Market, by Others 2020-2034 (USD Billion)
7. U.S. Dietary Supplements Market, by Application
7.1. Key Findings
7.2. Introduction
7.2.1. U.S. Dietary Supplements Market, by Application, 2020-2034 (USD Billion)
7.3. Energy & Weight Management
7.3.1. U.S. Dietary Supplements Market, by Energy & Weight Management, 2020-2034 (USD Billion)
7.4. Bone & Joint Health
7.4.1. U.S. Dietary Supplements Market, by Bone & Joint Health, 2020-2034 (USD Billion)
7.5. Immunity
7.5.1. U.S. Dietary Supplements Market, by Immunity, 2020-2034 (USD Billion)
7.6. General Health
7.6.1. U.S. Dietary Supplements Market, by General Health, 2020-2034 (USD Billion)
7.7. Cardia Health
7.7.1. U.S. Dietary Supplements Market, by Cardia Health 2020-2034 (USD Billion)
7.8. Others
7.8.1. U.S. Dietary Supplements Market, by Others, 2020-2034 (USD Billion)
8. U.S. Dietary Supplements Market, by Distribution Channel
8.1. Key Findings
8.2. Introduction
8.2.1. U.S. Dietary Supplements Market, by Distribution Channel, 2020-2034 (USD Billion)
8.3. Online Platforms
8.3.1. U.S. Dietary Supplements Market, by Online Platforms, 2020-2034 (USD Billion)
8.4. Offline Stores
8.4.1. U.S. Dietary Supplements Market, by Offline Stores, 2020-2034 (USD Billion)
9. U.S. Dietary Supplements Market, by End Use
9.1. Key Findings
9.2. Introduction
9.2.1. U.S. Dietary Supplements Market, by End Use, 2020-2034 (USD Billion)
9.3. Adults
9.3.1. U.S. Dietary Supplements Market, by Adults, 2020-2034 (USD Billion)
9.4. Children
9.4.1. U.S. Dietary Supplements Market, by Children, 2020-2034 (USD Billion)
9.5. Infants
9.5.1. U.S. Dietary Supplements Market, by Infants, 2020-2034 (USD Billion)
9.6. Pregnant Women
9.6.1. U.S. Dietary Supplements Market, by Pregnant Women, 2020-2034 (USD Billion)
9.7. Geriatric
9.7.1. U.S. Dietary Supplements Market, by Geriatric, 2020-2034 (USD Billion)
10. Competitive Landscape
10.1. Expansion and Acquisition Analysis
10.1.1. Expansion
10.1.2. Acquisitions
10.2. Partnerships/Collaborations/Agreements/Exhibitions
11. Company Profiles
11.1. Abbott Laboratories
11.1.1. Company Overview
11.1.2. Financial Performance
11.1.3. Product Benchmarking
11.1.4. Recent Development
11.2. Glanbia Plc
11.2.1. Company Overview
11.2.2. Financial Performance
11.2.3. Product Benchmarking
11.2.4. Recent Development
11.3. The Archer-Daniels-Midland Company
11.3.1. Company Overview
11.3.2. Financial Performance
11.3.3. Product Benchmarking
11.3.4. Recent Development
11.4. Nature’s Sunshine Products, Inc.
11.4.1. Company Overview
11.4.2. Financial Performance
11.4.3. Product Benchmarking
11.4.4. Recent Development
11.5. GlaxoSmithKline plc
11.5.1. Company Overview
11.5.2. Financial Performance
11.5.3. Product Benchmarking
11.5.4. Recent Development
11.6. Amway Corp.
11.6.1. Company Overview
11.6.2. Financial Performance
11.6.3. Product Benchmarking
11.6.4. Recent Development
11.7. Herbalife International of America, Inc.
11.7.1. Company Overview
11.7.2. Financial Performance
11.7.3. Product Benchmarking
11.7.4. Recent Development
11.8. XanGo, LLC
11.8.1. Company Overview
11.8.2. Financial Performance
11.8.3. Product Benchmarking
11.8.4. Recent Development
11.9. PharmaNutrics Himalaya U.S. Holdings Ltd.
11.9.1. Company Overview
11.9.2. Financial Performance
11.9.3. Product Benchmarking
11.9.4. Recent Development
11.10. Nutraceutics Corp.
11.10.1. Company Overview
11.10.2. Financial Performance
11.10.3. Product Benchmarking
11.10.4. Recent Development
11.11. Pfizer Inc.
11.11.1. Company Overview
11.11.2. Financial Performance
11.11.3. Product Benchmarking
11.11.4. Recent Development
11.12. Bayer AG
11.12.1. Company Overview
11.12.2. Financial Performance
11.12.3. Product Benchmarking
11.12.4. Recent Development

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