Business Intelligence Market Size, Share, Trends, Industry Analysis Report: By Component (Solutions and Services), Deployment, Organization Size, Business Function, Vertical, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East

The business intelligence market size is expected to reach USD 78.62 billion by 2034, according to a new study by Polaris Market Research. The report “Business Intelligence Market Size, Share, Trends, Industry Analysis Report: By Component (Solutions and Services), Deployment, Organization Size, Business Function, Vertical, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Business intelligence (BI) is the process of collecting, analyzing, and visualizing data to help organizations make informed, data-driven decisions.

Industries are becoming more competitive, putting businesses under constant pressure to innovate and optimize their operations. Quick and informed decision-making is crucial for staying ahead of the competition. Business intelligence (BI) tools enable organizations to analyze market trends, customer behavior, and internal performance, offering valuable insights for strategic planning. Leveraging BI helps companies identify new opportunities, enhance customer experiences, and reduce inefficiencies in their operations. The ability to make faster, data-driven decisions provides a strong competitive edge, leading many businesses to invest in BI tools that support growth and long-term profitability, thereby driving the business intelligence market growth.

The improvement of accessibility for non-technical users is driving the market expansion. In the past, BI tools were often complex and required specialized knowledge to operate. Today, BI solutions are becoming more intuitive and user-friendly, allowing business professionals, even without technical backgrounds, to analyze data and gain insights. BI tools are now designed to be accessible to everyone with features such as drag-and-drop interfaces, visual dashboards, and natural language queries. This increased accessibility is driving greater adoption across various departments, empowering employees to make data-driven decisions at all levels of the organization, thereby driving the growth of the market.

Business Intelligence Market Report Highlights

By vertical, the BFSI segment dominated the business intelligence market share in 2024 as companies in this sector handle massive amounts of data daily and need advanced tools to manage risks, detect fraud, and improve customer experiences.

The solutions segment, based on component, is expected to witness significant growth during the forecast period as more businesses are adopting BI tools to make better decisions, improve efficiency, and gain a competitive edge.

In 2024, North America dominated the business intelligence market revenue share due to the strong presence of major BI vendors and early adoption of advanced technologies.

Asia Pacific is expected to record the highest CAGR during the forecast period due to increasing digital transformation across industries.

A few global key market players are IBM, Oracle, Microsoft, SAP, SAS, AWS, Salesforce, MicroStrategy, Teradata, DOMO, TIBCO, Information Builders, Sisense, Yellowfin, and Qlik.

Polaris Market Research has segmented the market report on the basis of component, deployment, organization size, business function, vertical, and region:

By Component (Revenue – USD Billion, 2020–2034)

§ Solutions

§ Services

By Deployment (Revenue – USD Billion, 2020–2034)

§ Cloud

§ On-Premise

By Organization Size (Revenue – USD Billion, 2020–2034)

§ Large Enterprises

§ Small and Medium-Sized Enterprises (SMEs)

By Business Function (Revenue – USD Billion, 2020–2034)

§ Human Resource

§ Finance

§ Operations

§ Sales and Marketing

By Vertical (Revenue – USD Billion, 2020–2034)

§ Retail

§ Manufacturing

§ Government and Public Services

§ Media and Entertainment

§ Transportation and Logistics

§ BFSI

§ Other

By Regional Outlook (Revenue – USD Billion, 2020–2034)

North America

• US
• Canada

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands
• Rest of Europe

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia
• Australia
• Rest of Asia Pacific

• Argentina
• Brazil
• Mexico
• Rest of Latin America

• UAE
• Saudi Arabia
• Israel
• South Africa
• Rest of Middle East & Africa