U.S. Blank Apparel Market Size, Share, Trends, Industry Analysis Report By Type (T-shirts & Tanks, Hoodies/Sweatshirts, Bottoms, Shirts, Others), By Distribution Channel – Market Forecast, 2025–2034
Description
The U.S. blank apparel market size is expected to reach USD 5.92 billion by 2034, according to a new study by Polaris Market Research. The report “U.S. Blank Apparel Market Share, Size, Trends, Industry Analysis Report By Type (T-shirts & Tanks, Hoodies/Sweatshirts, Bottoms, Shirts, Others), By Distribution Channel; Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Blank apparel refers to plain, undecorated clothing that serves as a base for customization or personal wear. These garments such as t-shirts, hoodies, sweatshirts, polos, and caps come without logos, designs, or embellishments, making them versatile for screen printing, embroidery, heat transfers, or direct-to-garment printing. Businesses use them for creating branded uniforms, promotional merchandise, and event giveaways, while individuals purchase them for DIY fashion projects. The affordability, comfort, and adaptability of these apparels make them popular among fashion startups, print-on-demand businesses, and creative artists.
In the U.S., blank apparel plays a significant role in the custom clothing and promotional products sector. Small businesses, corporate firms, sports teams, and event organizers widely use these garments for branding, marketing, and team identity purposes. The rise of e-commerce, print-on-demand platforms, and independent clothing brands has fueled demand, as companies can easily source and customize high-quality blank garments. U.S. consumers also embrace them for casual wear due to their comfort and simplicity.
U.S. Blank Apparel Market Report Highlights
In terms of type, the t-shirts & tanks segment accounted for a major revenue share in 2024 due to their versatility, comfort, and suitability for various casual and promotional purposes.
The hoodies/sweatshirts segment is expected to grow at a rapid pace in the coming years, owing to the rising demand for comfortable and seasonally adaptable apparel.
Based on distribution channel, the B2C segment is expected to grow at a rapid pace during the forecast period owing to the rising consumer interest in customized fashion, direct purchasing convenience, and fast delivery options.
A few key players in the U.S. blank apparel market include Spectra USA; Los Angeles Apparel Inc.; LANE SEVEN APPAREL; Independent Trading Company; Soffe; Vertical Knits, S.A. de C.V.; House of Blanks; Next Level Apparel; AS Colour; and SiATEX.
Polaris Market Research has segmented the market report on the basis of type and distribution channel:
By Type Outlook (Revenue, USD Billion, 2021–2034)
T-shirts & Tanks
Hoodies/Sweatshirts
Bottoms
Shirts
Others
By Distribution Channel Outlook (Revenue, USD Billion, 2021–2034)
B2B
B2C
Online
Offline
Blank apparel refers to plain, undecorated clothing that serves as a base for customization or personal wear. These garments such as t-shirts, hoodies, sweatshirts, polos, and caps come without logos, designs, or embellishments, making them versatile for screen printing, embroidery, heat transfers, or direct-to-garment printing. Businesses use them for creating branded uniforms, promotional merchandise, and event giveaways, while individuals purchase them for DIY fashion projects. The affordability, comfort, and adaptability of these apparels make them popular among fashion startups, print-on-demand businesses, and creative artists.
In the U.S., blank apparel plays a significant role in the custom clothing and promotional products sector. Small businesses, corporate firms, sports teams, and event organizers widely use these garments for branding, marketing, and team identity purposes. The rise of e-commerce, print-on-demand platforms, and independent clothing brands has fueled demand, as companies can easily source and customize high-quality blank garments. U.S. consumers also embrace them for casual wear due to their comfort and simplicity.
U.S. Blank Apparel Market Report Highlights
In terms of type, the t-shirts & tanks segment accounted for a major revenue share in 2024 due to their versatility, comfort, and suitability for various casual and promotional purposes.
The hoodies/sweatshirts segment is expected to grow at a rapid pace in the coming years, owing to the rising demand for comfortable and seasonally adaptable apparel.
Based on distribution channel, the B2C segment is expected to grow at a rapid pace during the forecast period owing to the rising consumer interest in customized fashion, direct purchasing convenience, and fast delivery options.
A few key players in the U.S. blank apparel market include Spectra USA; Los Angeles Apparel Inc.; LANE SEVEN APPAREL; Independent Trading Company; Soffe; Vertical Knits, S.A. de C.V.; House of Blanks; Next Level Apparel; AS Colour; and SiATEX.
Polaris Market Research has segmented the market report on the basis of type and distribution channel:
By Type Outlook (Revenue, USD Billion, 2021–2034)
T-shirts & Tanks
Hoodies/Sweatshirts
Bottoms
Shirts
Others
By Distribution Channel Outlook (Revenue, USD Billion, 2021–2034)
B2B
B2C
Online
Offline
Table of Contents
123 Pages
- 1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
- 2. Executive Summary
- 2.1. Market Highlights
- 3. Research Methodology
- 3.1. Overview
- 3.1.1. Data Mining
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
- 4. U.S. Blank Apparel Market Insights
- 4.1. Blank Apparel Type Market – Market Snapshot
- 4.2. Blank Apparel Type Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Expanding E-commerce Sector
- 4.2.1.2. Growing Urbanization
- 4.2.2. Restraints and Challenges
- 4.2.2.1. High Competition
- 4.3. Porter’s Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Blank Apparel Type Market Trends
- 4.6. Value Chain Analysis
- 5. U.S. Blank Apparel Market, by Type
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. U.S. Blank Apparel Market, by Type, 2020-2034 (USD Billion)
- 5.3. T-shirts & Tanks
- 5.3.1. U.S. Blank Apparel Market, by T-shirts & Tanks, by Region, 2020-2034 (USD Billion)
- 5.4. Hoodies/ Sweatshirts
- 5.4.1. U.S. Blank Apparel Market, by Hoodies/ Sweatshirts, by Region, 2020-2034 (USD Billion)
- 5.5. Bottoms
- 5.5.1. U.S. Blank Apparel Market, by Bottoms, by Region, 2020-2034 (USD Billion)
- 5.6. Shirts
- 5.6.1. U.S. Blank Apparel Market, by Shirts, by Region, 2020-2034 (USD Billion)
- 5.7. Others
- 5.7.1. U.S. Blank Apparel Market, by Others, by Region, 2020-2034 (USD Billion)
- 6. U.S. Blank Apparel Market, by Distribution Channel
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. U.S. Blank Apparel Market, by Distribution Channel, 2020-2034 (USD Billion)
- 6.3. B2B
- 6.3.1. U.S. Blank Apparel Market, by B2B, by Region, 2020-2034 (USD Billion)
- 6.4. B2C
- 6.4.1. U.S. Blank Apparel Market, by B2C, by Region, 2020-2034 (USD Billion)
- 6.4.2. Offline
- 6.4.2.1. U.S. Blank Apparel Market, by Offline, by Region, 2020-2034 (USD Billion)
- 6.4.3. Online
- 6.4.3.1. U.S. Blank Apparel Market, by Online, by Region, 2020-2034 (USD Billion)
- 7. Competitive Landscape
- 7.1. Expansion and Acquisition Analysis
- 7.1.1. Expansion
- 7.1.2. Acquisitions
- 7.2. Partnerships/Collaborations/Agreements/Exhibitions
- 8. Company Profiles
- 8.1. AS Colour
- 8.1.1. Company Overview
- 8.1.2. Financial Performance
- 8.1.3. Product Benchmarking
- 8.1.4. Recent Development
- 8.2. House of Blanks
- 8.2.1. Company Overview
- 8.2.2. Financial Performance
- 8.2.3. Product Benchmarking
- 8.2.4. Recent Development
- 8.3. Independent Trading Company
- 8.3.1. Company Overview
- 8.3.2. Financial Performance
- 8.3.3. Product Benchmarking
- 8.3.4. Recent Development
- 8.4. LANE SEVEN APPAREL
- 8.4.1. Company Overview
- 8.4.2. Financial Performance
- 8.4.3. Product Benchmarking
- 8.4.4. Recent Development
- 8.5. Los Angeles Apparel Inc.
- 8.5.1. Company Overview
- 8.5.2. Financial Performance
- 8.5.3. Product Benchmarking
- 8.5.4. Recent Development
- 8.6. Next Level Apparel
- 8.6.1. Company Overview
- 8.6.2. Financial Performance
- 8.6.3. Product Benchmarking
- 8.6.4. Recent Development
- 8.7. Soffe Apparel, Inc.
- 8.7.1. Company Overview
- 8.7.2. Financial Performance
- 8.7.3. Product Benchmarking
- 8.7.4. Recent Development
- 8.8. SiATEX
- 8.8.1. Company Overview
- 8.8.2. Financial Performance
- 8.8.3. Product Benchmarking
- 8.8.4. Recent Development
- 8.9. Vertical Knits S.A. de C.V.
- 8.9.1. Company Overview
- 8.9.2. Financial Performance
- 8.9.3. Product Benchmarking
- 8.9.4. Recent Development
- 8.10. Spectra USA
- 8.10.1. Company Overview
- 8.10.2. Financial Performance
- 8.10.3. Product Benchmarking
- 8.10.4. Recent Development
Pricing
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