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Asia Pacific Laundry Detergent Market Size, Share, Trends, & Industry Analysis Report By Product (Powder, Liquid), By Content, By Application, and By Country – Market Forecast, 2025–2034

Publisher Polaris Market Research & Consulting LLP
Published Sep 01, 2025
Length 125 Pages
SKU # PLRS20451551

Description

The Asia Pacific laundry detergent market size is expected to reach USD 131.80 Billion by 2034, according to a new study by Polaris Market Research. The report “Asia Pacific Laundry Detergent Market Size, Share, Trends, Industry Analysis Report: By Product (Powder, Liquid), By Content, By Application, By Country – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Laundry detergent is a cleaning agent designed specifically to remove dirt, stains, and odors from clothing and fabrics during the washing process. It typically contains surfactants, enzymes, and other ingredients that break down grease and grime.

The increasing adoption of washing machines across Asia Pacific, even in semi-urban and rural areas, is significantly boosting the use of laundry detergents. Countries like India, China, and Thailand are witnessing strong growth in washing machine sales due to rising income levels and improved access to electricity. This shift is encouraging consumers to use machine-friendly detergent formulations like liquids and powders, as opposed to traditional hand-wash soaps. Detergent brands are introducing specialized products for front-load and top-load machines as appliance usage grows, driving market expansion across diverse income and regional segments.

Consumers across Asia Pacific have become more conscious of personal and household hygiene post-Covid-19. This increased awareness has driven higher demand for detergents that clean and disinfect and protect fabrics. Marketing campaigns emphasizing germ-killing properties and fabric softness have resonated well with consumers, especially among young parents and health-conscious families. In densely populated countries, where clean clothes are associated with social respectability, this hygiene-focused mindset has led to a steady rise in detergent usage across both urban and rural populations.

Asia Pacific Laundry Detergent Market Report Highlights

The liquid detergent segment is expected to grow at a CAGR of 4.3% during the forecast period, fueled by the increasing adoption of washing machines, particularly in urban households.

In 2024, the industrial segment captured a significant revenue share, driven by rising demand from sectors such as hotels, hospitals, laundromats, and the broader hospitality industry.

The China laundry detergent market accounted for 35.02% of the Asia Pacific revenue share in 2024, supported by its vast urban population, widespread washing machine usage, and a growing preference for premium, fabric-friendly detergents.

Japan held 11.75% of the regional market share in 2024, propelled by strong consumer demand for compact, high-performance, multifunctional detergents featuring antibacterial properties and fabric softening benefits.

The key market players are Church & Dwight Co., Inc.; Henkel AG & Co. KGaA; Kao Corporation; Lion Corporation; Method Products, PBC; Procter & Gamble; Reckitt Benckiser Group PLC; Unilever.

Polaris market research has segmented the Asia Pacific Laundry Detergent Market report based on product, content, application and country:

By Product (Revenue - USD Billion, 2020–2034)

Powder

Liquid

Fabric Softeners

Detergent Tablets

Washing Pods

Sheets

Natural/Eco friendly detergents

By Content (Revenue - USD Billion, 2020–2034)

PVOH/PVA Free

PVOH/PVA

By Application (Revenue - USD Billion, 2020–2034)

Industrial

Household

By Country Outlook (Revenue - USD Billion, 2020–2034)

China

Japan

India

Malaysia

South Korea

Indonesia

Australia

Vietnam

Rest of Asia Pacific

Table of Contents

125 Pages
Chapter 1.Introduction
1.1Report Description
1.1.1Objectives of the Study
1.1.2Market Scope
1.1.3Assumptions
1.2Stakeholders
Chapter 2.Executive Summary
Chapter 3.Research Methodology
3.1Overview
3.1.1Data Mining
3.2Data Sources
3.2.1Primary Sources
3.2.2Secondary Sources
Chapter 4.Europe Laundry Detergent Market Insights
4.1Laundry Detergent – Industry snapshot
4.2Europe Laundry Detergent Market Dynamics
4.2.1Drivers and Opportunities
4.2.1.1Rising penetration of washing machine in the developing economies
4.2.1.2Consumer demand for effective cleaning, convenience, and fragrance
4.2.1.3Price and value for money
4.2.2Restraints and Challenges
4.2.2.1Increasing environmental regulations and sustainability expectations
4.3Europe Laundry Detergent Market – Porter’s Five Forces
4.3.1Bargaining Power of Suppliers (low)
4.3.2Threats of New Entrants: (Moderate)
4.3.3Bargaining Power of Buyers (Moderate)
4.3.4Threat of Substitute (Low)
4.3.5Rivalry among existing firms (High)
4.4Europe Laundry Detergent Market – PEST Analysis
4.5Europe Laundry Detergent Market – Covid-19 Impact Analysis
4.6Europe Laundry Detergent Market – Industry Trends
4.7PVOH Laundry Detergent Sheets Segment – Current Trends, Competitive Strategies & Future Prospects
4.8The burden of logistics on transporting liquid detergents – Qualitative Analysis
4.8.1Overview
4.8.2Current Trends, Competitive Strategies & Future Prospects
Chapter 5.Europe Laundry Detergent Market Assessment by Product
5.1Introduction
5.2Powder
5.3Liquid
5.4Fabric Softeners
5.5Detergent Tablets
5.6Washing Pods
5.7Sheets
5.8Natural/Eco friendly detergents
Chapter 6.Europe Laundry Detergent Market Assessment by Content
6.1Introduction
6.2PVOH/PVA Free
6.3PVOH/PVA
Chapter 7.Europe Laundry Detergent Market Assessment by Application
7.1Introduction
7.2Industrial
7.3Household
Chapter 8.Customization – Plastic Packaging for Europe Laundry Detergent Market Assessment by Country
8.1Europe
8.1.1Germany
8.1.2UK
8.1.3France
8.1.4Italy
8.1.5Spain
Chapter 9.Europe Laundry Detergent Market Assessment by Country
9.1Introduction
9.2Laundry Detergent Market – Europe
9.2.1Laundry Detergent Market – Germany
9.2.2Laundry Detergent Market – UK
9.2.3Laundry Detergent Market – France
9.2.4Laundry Detergent Market – Italy
9.2.5Laundry Detergent Market – Spain
9.2.6Laundry Detergent Market – Netherlands
9.2.7Laundry Detergent Market – Austria
Chapter 10.Company Profiles
10.1Reckitt Benckiser Group PLC
10.1.1Business Overview
10.1.2Financial Snapshot
10.1.3Products and Services
10.2CARROLLCLEAN
10.2.1Business Overview
10.2.2Products and Services
10.3Unilever
10.3.1Business Overview
10.3.2Financial Snapshot
10.3.3Products and Services
10.4Henkel AG & Co. KGaA
10.4.1Business Overview
10.4.2Financial Snapshot
10.4.3Products and Services
10.5Church & Dwight Co., Inc.
10.5.1Business Overview
10.5.2Financial Snapshot
10.5.3Products and Services
10.6Procter & Gamble
10.6.1Business Overview
10.6.2Financial Snapshot
10.6.3Products and Services
10.6.4Recent Developments
10.7Lion Corporation
10.7.1Business Overview
10.7.2Financial Snapshot
10.7.3Products and Services
10.8Kao Corporation
10.8.1Business Overview
10.8.2Financial Snapshot
10.8.3Products and Services
10.8.4Recent Developments
10.9Method products, pbc
10.9.1Business Overview
10.9.2Products and Services

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