2026 Global: Customer Success Platforms Market-Competitive Review (2032) report
Description
The 2026 Global: Customer Success Platforms Market-Competitive Review (2031) report features the global market size and projected growth/decline data for the period 2021 through 2032. The report primarily provides an examination of the business strategies for the ten largest global companies in the market and how their strategies differ.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for customer success platforms market by geography and historical trend. The scope of the report extends to sizing of the customer success platforms market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
Gainsight, Totango, ChurnZero, Planhat, Vitally, SmartKarrot, ClientSuccess, Catalyst, Custify, and Velaris are widely recognized as ten major companies shaping the Customer Success Platforms market, each differentiating on scale, data architecture, and AI-driven automation. Gainsight is positioned as the enterprise benchmark with comprehensive health scoring, revenue operations, and advanced AI features for large-scale renewal and expansion forecasting. Totango (including its Catalyst/Unison lines after consolidation) emphasizes modularity via SuccessBLOCs and real-time health monitoring that suits heterogeneous deployments across growth-stage and enterprise customers. ChurnZero specializes in real-time usage analytics and automated playbooks to reduce churn for subscription businesses, offering deep CRM integrations and tailored engagement sequences for SaaS vendors. Planhat focuses on data visibility and revenue optimization, providing a flexible API-first architecture, customizable dashboards, and ML-powered recommendations that appeal to organizations tying customer health directly to financial outcomes. Vitally emphasizes rapid implementation, a consumer-grade interface, and purpose-built automation for mid-market teams that need fast time-to-value while still supporting hubs, playbooks, and API integrations for orchestration. SmartKarrot blends product and customer success capabilities with survey-centric feedback loops and built-in BI to support journey mapping, health scoring, and automation for both SMBs and enterprises that prioritize engagement analytics. ClientSuccess offers an intuitive, all-in-one platform focused on lifecycle tracking, NPS and health scoring, and straightforward workflows aimed at teams seeking simplicity and ease of adoption without enterprise overhead. Catalyst (often noted alongside Totango in market comparisons) provides a modern, customizable engine for proactive engagement, quick onboarding, and AI recommendations that scale for growth-oriented CS organizations looking for productivity gains and smart segmentation. Custify and Velaris represent complementary positions in the market: Custify targets cost-sensitive and SMB buyers with lean stacks that combine usage analytics and automation for fast ROI, while Velaris targets complex product stacks with AI-powered analytics, unified timelines, and multi-layer health scoring for product and success teams needing deep integrations and sophisticated forecasting. Collectively, these vendors span the market from lightweight, fast-to-deploy solutions up to enterprise-grade platforms; selection typically depends on customer base size, required integrations (CRM, billing, product analytics), desired automation depth, and priorities such as security and extensibility, with analysts and industry guides routinely recommending Gainsight and Totango for enterprise use, and Vitally, ChurnZero, Planhat or SmartKarrot for mid‑market and growth teams seeking balanced capability and speed-to-value.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for customer success platforms market by geography and historical trend. The scope of the report extends to sizing of the customer success platforms market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
Gainsight, Totango, ChurnZero, Planhat, Vitally, SmartKarrot, ClientSuccess, Catalyst, Custify, and Velaris are widely recognized as ten major companies shaping the Customer Success Platforms market, each differentiating on scale, data architecture, and AI-driven automation. Gainsight is positioned as the enterprise benchmark with comprehensive health scoring, revenue operations, and advanced AI features for large-scale renewal and expansion forecasting. Totango (including its Catalyst/Unison lines after consolidation) emphasizes modularity via SuccessBLOCs and real-time health monitoring that suits heterogeneous deployments across growth-stage and enterprise customers. ChurnZero specializes in real-time usage analytics and automated playbooks to reduce churn for subscription businesses, offering deep CRM integrations and tailored engagement sequences for SaaS vendors. Planhat focuses on data visibility and revenue optimization, providing a flexible API-first architecture, customizable dashboards, and ML-powered recommendations that appeal to organizations tying customer health directly to financial outcomes. Vitally emphasizes rapid implementation, a consumer-grade interface, and purpose-built automation for mid-market teams that need fast time-to-value while still supporting hubs, playbooks, and API integrations for orchestration. SmartKarrot blends product and customer success capabilities with survey-centric feedback loops and built-in BI to support journey mapping, health scoring, and automation for both SMBs and enterprises that prioritize engagement analytics. ClientSuccess offers an intuitive, all-in-one platform focused on lifecycle tracking, NPS and health scoring, and straightforward workflows aimed at teams seeking simplicity and ease of adoption without enterprise overhead. Catalyst (often noted alongside Totango in market comparisons) provides a modern, customizable engine for proactive engagement, quick onboarding, and AI recommendations that scale for growth-oriented CS organizations looking for productivity gains and smart segmentation. Custify and Velaris represent complementary positions in the market: Custify targets cost-sensitive and SMB buyers with lean stacks that combine usage analytics and automation for fast ROI, while Velaris targets complex product stacks with AI-powered analytics, unified timelines, and multi-layer health scoring for product and success teams needing deep integrations and sophisticated forecasting. Collectively, these vendors span the market from lightweight, fast-to-deploy solutions up to enterprise-grade platforms; selection typically depends on customer base size, required integrations (CRM, billing, product analytics), desired automation depth, and priorities such as security and extensibility, with analysts and industry guides routinely recommending Gainsight and Totango for enterprise use, and Vitally, ChurnZero, Planhat or SmartKarrot for mid‑market and growth teams seeking balanced capability and speed-to-value.
Table of Contents
32 Pages
- 1.0 Scope of Report and Methodology
- 2.0 Market SWOT Analysis and Players
- 2.1 Market Definition
- 2.2 Market Segments
- 2.3 Market Strengths
- 2.4 Market Weaknesses
- 2.5 Market Threats
- 2.6 Market Opportunities
- 2.7 Major Players
- 3.0 Competitive Analysis
- 3.1 Market Player 1
- 3.2 Market Player 2
- 3.3 Market Player 3
- 3.4 Market Player 4
- 3.5 Market Player 5
- 3.6 Market Player 6
- 3.7 Market Player 7
- 3.8 Market Player 8
- 3.9 Market Player 9
- 3.10 Market Player 10
- 4.0 Comparative Business Strategies
- 4.1 Comparative Business Strategies of Player 1 and 2
- 4.2 Comparative Business Strategies of Player 1 and 3
- 4.3 Comparative Business Strategies of Player 1 and 4
- 4.4 Comparative Business Strategies of Player 2 and 3
- 4.5 Comparative Business Strategies of Player 2 and 4
- 4.6 Comparative Business Strategies of Player 3 and 4
- 5.0 Appendix
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