2026 Global: Customer Communications Management Market-Competitive Review (2032) report
Description
The 2026 Global: Customer Communications Management Market-Competitive Review (2031) report features the global market size and projected growth/decline data for the period 2021 through 2032. The report primarily provides an examination of the business strategies for the ten largest global companies in the market and how their strategies differ.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for customer communications management market by geography and historical trend. The scope of the report extends to sizing of the customer communications management market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
Quadient, Adobe, Oracle, OpenText, Zendesk, Smart Communications, Newgen, Precisely, Sefas, and Messagepoint are among the ten major companies shaping the Customer Communications Management (CCM) market, each offering distinct strengths across document composition, omnichannel delivery, compliance and personalization. Quadient leads global CCM market share and emphasizes AI-enabled personalization and cloud options through Quadient Inspire, positioning itself for enterprise-scale CCM modernization. Adobe brings deep digital experience and content creation capabilities via Adobe Experience Cloud and integrations with Acrobat and Creative Cloud, enabling highly designed, interactive communications and marketing-driven personalization workflows. Oracle provides a broad enterprise stack that integrates CCM with CRM, data management and cloud infrastructure, supporting large-scale regulated communications and automated transactional messaging for complex enterprise environments. OpenText combines enterprise content management with CCM capabilities to deliver secure, compliant communications across channels and is frequently listed among market leaders in analyst reports.
Zendesk, known for customer service platforms, extends into CCM by linking ticketing, conversational channels and templated communications to streamline customer-facing messages and support-led correspondence at scale. Smart Communications focuses on cloud-native CCM with strong template management, dynamic document generation and industry-specific solutions—particularly in insurance and financial services—helping organizations convert static documents into personalized, interactive customer conversations. Newgen Software offers a low-code digital automation platform that bundles CCM with BPM and content services, enabling end-to-end process automation from onboarding to lifecycle communications for banks, insurers and government clients. Precisely (formerly Syncsort/others) addresses data integrity and precision-driven customer communications by combining high-quality data, document composition and delivery controls to ensure accurate, compliant correspondence in data-sensitive sectors.
Sefas (Sefas Innovation) provides specialized CCM solutions focused on high-volume document composition, multichannel output and strict regulatory compliance, making it a frequent choice for transactional-heavy industries such as banking and utilities. Messagepoint differentiates with modular content management, AI-powered content intelligence and headless/API-first orchestration that accelerates content migration, governance and assisted authoring—capabilities recognized by analysts and often cited for enabling business-user control over complex communications. Collectively these vendors address the full CCM value chain—authoring, rules-based personalization, multichannel delivery, tracking and compliance—with differing emphases: market-share leaders and enterprise suites (Quadient, Adobe, Oracle, OpenText) prioritize scale and integration; specialized CCM providers (Smart Communications, Sefas, Messagepoint, Newgen) emphasize industry workflows, rapid authoring and governance; and data- or service-oriented firms (Precisely, Zendesk) strengthen communications through data accuracy and customer-service integration.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for customer communications management market by geography and historical trend. The scope of the report extends to sizing of the customer communications management market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
Quadient, Adobe, Oracle, OpenText, Zendesk, Smart Communications, Newgen, Precisely, Sefas, and Messagepoint are among the ten major companies shaping the Customer Communications Management (CCM) market, each offering distinct strengths across document composition, omnichannel delivery, compliance and personalization. Quadient leads global CCM market share and emphasizes AI-enabled personalization and cloud options through Quadient Inspire, positioning itself for enterprise-scale CCM modernization. Adobe brings deep digital experience and content creation capabilities via Adobe Experience Cloud and integrations with Acrobat and Creative Cloud, enabling highly designed, interactive communications and marketing-driven personalization workflows. Oracle provides a broad enterprise stack that integrates CCM with CRM, data management and cloud infrastructure, supporting large-scale regulated communications and automated transactional messaging for complex enterprise environments. OpenText combines enterprise content management with CCM capabilities to deliver secure, compliant communications across channels and is frequently listed among market leaders in analyst reports.
Zendesk, known for customer service platforms, extends into CCM by linking ticketing, conversational channels and templated communications to streamline customer-facing messages and support-led correspondence at scale. Smart Communications focuses on cloud-native CCM with strong template management, dynamic document generation and industry-specific solutions—particularly in insurance and financial services—helping organizations convert static documents into personalized, interactive customer conversations. Newgen Software offers a low-code digital automation platform that bundles CCM with BPM and content services, enabling end-to-end process automation from onboarding to lifecycle communications for banks, insurers and government clients. Precisely (formerly Syncsort/others) addresses data integrity and precision-driven customer communications by combining high-quality data, document composition and delivery controls to ensure accurate, compliant correspondence in data-sensitive sectors.
Sefas (Sefas Innovation) provides specialized CCM solutions focused on high-volume document composition, multichannel output and strict regulatory compliance, making it a frequent choice for transactional-heavy industries such as banking and utilities. Messagepoint differentiates with modular content management, AI-powered content intelligence and headless/API-first orchestration that accelerates content migration, governance and assisted authoring—capabilities recognized by analysts and often cited for enabling business-user control over complex communications. Collectively these vendors address the full CCM value chain—authoring, rules-based personalization, multichannel delivery, tracking and compliance—with differing emphases: market-share leaders and enterprise suites (Quadient, Adobe, Oracle, OpenText) prioritize scale and integration; specialized CCM providers (Smart Communications, Sefas, Messagepoint, Newgen) emphasize industry workflows, rapid authoring and governance; and data- or service-oriented firms (Precisely, Zendesk) strengthen communications through data accuracy and customer-service integration.
Table of Contents
32 Pages
- 1.0 Scope of Report and Methodology
- 2.0 Market SWOT Analysis and Players
- 2.1 Market Definition
- 2.2 Market Segments
- 2.3 Market Strengths
- 2.4 Market Weaknesses
- 2.5 Market Threats
- 2.6 Market Opportunities
- 2.7 Major Players
- 3.0 Competitive Analysis
- 3.1 Market Player 1
- 3.2 Market Player 2
- 3.3 Market Player 3
- 3.4 Market Player 4
- 3.5 Market Player 5
- 3.6 Market Player 6
- 3.7 Market Player 7
- 3.8 Market Player 8
- 3.9 Market Player 9
- 3.10 Market Player 10
- 4.0 Comparative Business Strategies
- 4.1 Comparative Business Strategies of Player 1 and 2
- 4.2 Comparative Business Strategies of Player 1 and 3
- 4.3 Comparative Business Strategies of Player 1 and 4
- 4.4 Comparative Business Strategies of Player 2 and 3
- 4.5 Comparative Business Strategies of Player 2 and 4
- 4.6 Comparative Business Strategies of Player 3 and 4
- 5.0 Appendix
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