2026 Global: Customer Analytics For Brand Management Market-Competitive Review (2032) report
Description
The 2026 Global: Customer Analytics For Brand Management Market-Competitive Review (2031) report features the global market size and projected growth/decline data for the period 2021 through 2032. The report primarily provides an examination of the business strategies for the ten largest global companies in the market and how their strategies differ.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for customer analytics for brand management market by geography and historical trend. The scope of the report extends to sizing of the customer analytics for brand management market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
The Customer Analytics for Brand Management market is dominated by major firms that combine analytics platforms, VoC systems, and strategic brand services to help brands measure sentiment, optimize positioning, and drive loyalty. Adobe (Adobe Experience Cloud) integrates customer data, journey analytics, and AI-driven content optimization to enable enterprise-scale brand measurement and personalization. Google (Google Analytics and Ads ecosystem) provides broad cross-channel measurement, audience signals, and attribution tools used by brand teams to track awareness and campaign effectiveness at scale. Salesforce (Customer 360 and Tableau) unifies CRM, CDP, and visualization to link brand interactions with revenue and lifetime value for personalized brand experiences. Qualtrics delivers experience management and VoC analytics—surveys, text analytics, and predictive experience scores—so brand managers can quantify sentiment and prioritize experience fixes. Medallia focuses on enterprise VoC and journey analytics with real-time alerts and contact-center integrations that surface service and experience issues affecting brand perception. Adobe, Google, Salesforce, Qualtrics, and Medallia together represent the enterprise backbone for brand analytics by combining large-scale data capture, advanced modeling, and action workflows.
A second tier of specialized analytics vendors and agencies addresses product-level behavior, privacy-first tracking, and creative-to-analytics integration for brand teams. Amplitude and Mixpanel provide product and behavioral analytics that reveal how feature use and in‑app experiences influence brand engagement and retention, supporting product‑led brand strategies. Heap and Usermaven offer auto-capture and privacy-focused analytics that simplify event tracking and attribution without heavy implementation overhead, appealing to brand teams seeking fast insights and cookieless options. Revuze and other VoC platforms extract insights from unstructured feedback—reviews, social, surveys—using NLP to surface product issues and sentiment trends that directly inform brand messaging and positioning. Consulting agencies and analytics integrators such as NP Digital, Artefact, and Noble Digital combine these technologies with MMM, multi-touch attribution, and creative testing to translate analytics into brand strategy and media optimization.
Emerging capabilities shaping competition among these ten major players include AI-powered sentiment and emotional analytics, unified customer data platforms that bridge offline and online brand exposures, and privacy-first measurement approaches that preserve identity resolution without third-party cookies. Brand teams increasingly require closed-loop measurement—linking advertising and experience changes to short- and long-term brand equity metrics—so vendors that provide predictive modeling, real‑time dashboards, and action orchestration (alerts, workflow integrations, and creative experimentation) gain preference among marketers focused on measurable brand outcomes.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for customer analytics for brand management market by geography and historical trend. The scope of the report extends to sizing of the customer analytics for brand management market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
The Customer Analytics for Brand Management market is dominated by major firms that combine analytics platforms, VoC systems, and strategic brand services to help brands measure sentiment, optimize positioning, and drive loyalty. Adobe (Adobe Experience Cloud) integrates customer data, journey analytics, and AI-driven content optimization to enable enterprise-scale brand measurement and personalization. Google (Google Analytics and Ads ecosystem) provides broad cross-channel measurement, audience signals, and attribution tools used by brand teams to track awareness and campaign effectiveness at scale. Salesforce (Customer 360 and Tableau) unifies CRM, CDP, and visualization to link brand interactions with revenue and lifetime value for personalized brand experiences. Qualtrics delivers experience management and VoC analytics—surveys, text analytics, and predictive experience scores—so brand managers can quantify sentiment and prioritize experience fixes. Medallia focuses on enterprise VoC and journey analytics with real-time alerts and contact-center integrations that surface service and experience issues affecting brand perception. Adobe, Google, Salesforce, Qualtrics, and Medallia together represent the enterprise backbone for brand analytics by combining large-scale data capture, advanced modeling, and action workflows.
A second tier of specialized analytics vendors and agencies addresses product-level behavior, privacy-first tracking, and creative-to-analytics integration for brand teams. Amplitude and Mixpanel provide product and behavioral analytics that reveal how feature use and in‑app experiences influence brand engagement and retention, supporting product‑led brand strategies. Heap and Usermaven offer auto-capture and privacy-focused analytics that simplify event tracking and attribution without heavy implementation overhead, appealing to brand teams seeking fast insights and cookieless options. Revuze and other VoC platforms extract insights from unstructured feedback—reviews, social, surveys—using NLP to surface product issues and sentiment trends that directly inform brand messaging and positioning. Consulting agencies and analytics integrators such as NP Digital, Artefact, and Noble Digital combine these technologies with MMM, multi-touch attribution, and creative testing to translate analytics into brand strategy and media optimization.
Emerging capabilities shaping competition among these ten major players include AI-powered sentiment and emotional analytics, unified customer data platforms that bridge offline and online brand exposures, and privacy-first measurement approaches that preserve identity resolution without third-party cookies. Brand teams increasingly require closed-loop measurement—linking advertising and experience changes to short- and long-term brand equity metrics—so vendors that provide predictive modeling, real‑time dashboards, and action orchestration (alerts, workflow integrations, and creative experimentation) gain preference among marketers focused on measurable brand outcomes.
Table of Contents
32 Pages
- 1.0 Scope of Report and Methodology
- 2.0 Market SWOT Analysis and Players
- 2.1 Market Definition
- 2.2 Market Segments
- 2.3 Market Strengths
- 2.4 Market Weaknesses
- 2.5 Market Threats
- 2.6 Market Opportunities
- 2.7 Major Players
- 3.0 Competitive Analysis
- 3.1 Market Player 1
- 3.2 Market Player 2
- 3.3 Market Player 3
- 3.4 Market Player 4
- 3.5 Market Player 5
- 3.6 Market Player 6
- 3.7 Market Player 7
- 3.8 Market Player 8
- 3.9 Market Player 9
- 3.10 Market Player 10
- 4.0 Comparative Business Strategies
- 4.1 Comparative Business Strategies of Player 1 and 2
- 4.2 Comparative Business Strategies of Player 1 and 3
- 4.3 Comparative Business Strategies of Player 1 and 4
- 4.4 Comparative Business Strategies of Player 2 and 3
- 4.5 Comparative Business Strategies of Player 2 and 4
- 4.6 Comparative Business Strategies of Player 3 and 4
- 5.0 Appendix
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