2026 Global: Connected Tv Market-Competitive Review (2032) report
Description
The 2026 Global: Connected Tv Market-Competitive Review (2031) report features the global market size and projected growth/decline data for the period 2021 through 2032. The report primarily provides an examination of the business strategies for the ten largest global companies in the market and how their strategies differ.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for connected tv market by geography and historical trend. The scope of the report extends to sizing of the connected tv market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
The Connected TV (CTV) market in 2025 is dominated by ten major companies driving streaming, advertising, and device ecosystems, including Roku, Amazon Fire TV, Samsung Smart TV, LG Smart TV, Apple TV, Google DV360, The Trade Desk, Amazon DSP, Hulu, and Tubi. Roku leads with access to over 100 million streaming households via its devices and The Roku Channel, offering AVOD inventory, OneView DSP for unified campaigns, and first-party data for precise targeting and incremental reach measurement. Amazon Fire TV and Apple TV rank highly in global programmatic rankings, powering premium inventory across apps and providing seamless integration for advertisers seeking household-level engagement. Samsung and LG Smart TVs top bundle ID lists, with apps like LG Channels, Hulu, and Tubi dominating open programmatic ad impressions after invalid traffic removal, reflecting their massive scale in North America, EMEA, and LATAM.
These platforms excel through advanced features like AI-driven optimization and cross-channel capabilities. Google DV360, part of the Google Marketing Platform, unifies CTV with YouTube and display ads, leveraging automated bidding, affinity targeting, and robust measurement tools including lift studies. The Trade Desk provides comprehensive campaign management across 20+ CTV partners, enabling creation, optimization, and analysis for broad audience reach. Amazon DSP harnesses vast first-party data for demographic precision on Fire TV and Prime Video, while Hulu (now under Disney) and Tubi deliver free, ad-supported content with high engagement, as seen in Pixalate's top bundle rankings. Specialized platforms like MNTN and Tatari enhance performance with Matched AI targeting, Verified Visits attribution, and hybrid linear-streaming buys, bridging traditional TV with digital metrics.
CTV growth, projected at $33.35 billion in U.S. ad spend, underscores these companies' influence amid cord-cutting trends, with 88% of households owning CTV devices. They support interactive formats, shoppable ads, and privacy-compliant targeting, as in Verve Group's contextual tools or SmartyAds' omnichannel DSP integrating premium inventory and smart bidding. Spenders like Verizon and Ford allocate hundreds of millions here, fueling innovation in measurement transparency via platforms like Adtelligent and StackAdapt. This ecosystem revolutionizes advertising by combining TV-scale reach with digital precision, positioning these leaders for sustained dominance.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for connected tv market by geography and historical trend. The scope of the report extends to sizing of the connected tv market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
The Connected TV (CTV) market in 2025 is dominated by ten major companies driving streaming, advertising, and device ecosystems, including Roku, Amazon Fire TV, Samsung Smart TV, LG Smart TV, Apple TV, Google DV360, The Trade Desk, Amazon DSP, Hulu, and Tubi. Roku leads with access to over 100 million streaming households via its devices and The Roku Channel, offering AVOD inventory, OneView DSP for unified campaigns, and first-party data for precise targeting and incremental reach measurement. Amazon Fire TV and Apple TV rank highly in global programmatic rankings, powering premium inventory across apps and providing seamless integration for advertisers seeking household-level engagement. Samsung and LG Smart TVs top bundle ID lists, with apps like LG Channels, Hulu, and Tubi dominating open programmatic ad impressions after invalid traffic removal, reflecting their massive scale in North America, EMEA, and LATAM.
These platforms excel through advanced features like AI-driven optimization and cross-channel capabilities. Google DV360, part of the Google Marketing Platform, unifies CTV with YouTube and display ads, leveraging automated bidding, affinity targeting, and robust measurement tools including lift studies. The Trade Desk provides comprehensive campaign management across 20+ CTV partners, enabling creation, optimization, and analysis for broad audience reach. Amazon DSP harnesses vast first-party data for demographic precision on Fire TV and Prime Video, while Hulu (now under Disney) and Tubi deliver free, ad-supported content with high engagement, as seen in Pixalate's top bundle rankings. Specialized platforms like MNTN and Tatari enhance performance with Matched AI targeting, Verified Visits attribution, and hybrid linear-streaming buys, bridging traditional TV with digital metrics.
CTV growth, projected at $33.35 billion in U.S. ad spend, underscores these companies' influence amid cord-cutting trends, with 88% of households owning CTV devices. They support interactive formats, shoppable ads, and privacy-compliant targeting, as in Verve Group's contextual tools or SmartyAds' omnichannel DSP integrating premium inventory and smart bidding. Spenders like Verizon and Ford allocate hundreds of millions here, fueling innovation in measurement transparency via platforms like Adtelligent and StackAdapt. This ecosystem revolutionizes advertising by combining TV-scale reach with digital precision, positioning these leaders for sustained dominance.
Table of Contents
32 Pages
- 1.0 Scope of Report and Methodology
- 2.0 Market SWOT Analysis and Players
- 2.1 Market Definition
- 2.2 Market Segments
- 2.3 Market Strengths
- 2.4 Market Weaknesses
- 2.5 Market Threats
- 2.6 Market Opportunities
- 2.7 Major Players
- 3.0 Competitive Analysis
- 3.1 Market Player 1
- 3.2 Market Player 2
- 3.3 Market Player 3
- 3.4 Market Player 4
- 3.5 Market Player 5
- 3.6 Market Player 6
- 3.7 Market Player 7
- 3.8 Market Player 8
- 3.9 Market Player 9
- 3.10 Market Player 10
- 4.0 Comparative Business Strategies
- 4.1 Comparative Business Strategies of Player 1 and 2
- 4.2 Comparative Business Strategies of Player 1 and 3
- 4.3 Comparative Business Strategies of Player 1 and 4
- 4.4 Comparative Business Strategies of Player 2 and 3
- 4.5 Comparative Business Strategies of Player 2 and 4
- 4.6 Comparative Business Strategies of Player 3 and 4
- 5.0 Appendix
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
