2026 Global: Business Intelligence-Competitive Review (2032) report
Description
The 2026 Global: Business Intelligence-Competitive Review (2031) report features the global market size and projected growth/decline data for the period 2021 through 2032. The report primarily provides an examination of the business strategies for the ten largest global companies in the market and how their strategies differ.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for business intelligence by geography and historical trend. The scope of the report extends to sizing of the business intelligence market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
Microsoft leads the business intelligence (BI) market in 2025 with Power BI, dominating through seamless integration with Microsoft Fabric, Microsoft 365, and Copilot AI, earning top spots in Gartner, Forrester, and IDC reports for 18 consecutive years of leadership. Salesforce follows closely via Tableau, the gold standard for intuitive visual analytics, now enhanced by AI-driven Tableau Next, supporting real-time dashboards and broad enterprise adoption. Google (Looker) secures third with its universal semantic modeling layer LookML, ensuring governed data for AI and human analysis, recognized as a 2025 IDC Leader for scalable, AI-infused platforms. Oracle ranks fourth, offering enterprise-grade AI-powered analytics deeply integrated with its database ecosystem, prioritizing machine learning for complex data insights across sectors.
Qlik holds fifth position with its patented Associative Engine, uncovering hidden relationships in datasets for superior data integration and quality, ideal for fragmented environments and customizable with cloud services. Sixth is ThoughtSpot, excelling in search-driven analytics and AI-powered insights, enabling natural language queries for rapid decision-making in dynamic markets. Domo claims seventh, providing cloud-native platforms with dashboards, AI automation, and thousands of connectors for cross-functional teams seeking instant, actionable data without technical dependencies. MicroStrategy eighth delivers AI-powered collaborative analytics, including natural language tools and auto-generated insights, supporting quick data-driven decisions enterprise-wide.
Completing the top ten, SAP ninth offers BusinessObjects and Analytics Cloud for unified planning, predictive analytics, and visualization, shifting to modern cloud solutions. IBM tenth rounds out the list with Cognos Analytics enhanced by watsonx, blending self-service discovery, governed reporting, and advanced AI for explainable, scalable insights, named a 2025 IDC Leader. These companies drive BI innovation through AI, cloud scalability, and ecosystem integration, transforming raw data into strategic advantages amid rising demands for real-time, secure analytics in 2025.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for business intelligence by geography and historical trend. The scope of the report extends to sizing of the business intelligence market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
Microsoft leads the business intelligence (BI) market in 2025 with Power BI, dominating through seamless integration with Microsoft Fabric, Microsoft 365, and Copilot AI, earning top spots in Gartner, Forrester, and IDC reports for 18 consecutive years of leadership. Salesforce follows closely via Tableau, the gold standard for intuitive visual analytics, now enhanced by AI-driven Tableau Next, supporting real-time dashboards and broad enterprise adoption. Google (Looker) secures third with its universal semantic modeling layer LookML, ensuring governed data for AI and human analysis, recognized as a 2025 IDC Leader for scalable, AI-infused platforms. Oracle ranks fourth, offering enterprise-grade AI-powered analytics deeply integrated with its database ecosystem, prioritizing machine learning for complex data insights across sectors.
Qlik holds fifth position with its patented Associative Engine, uncovering hidden relationships in datasets for superior data integration and quality, ideal for fragmented environments and customizable with cloud services. Sixth is ThoughtSpot, excelling in search-driven analytics and AI-powered insights, enabling natural language queries for rapid decision-making in dynamic markets. Domo claims seventh, providing cloud-native platforms with dashboards, AI automation, and thousands of connectors for cross-functional teams seeking instant, actionable data without technical dependencies. MicroStrategy eighth delivers AI-powered collaborative analytics, including natural language tools and auto-generated insights, supporting quick data-driven decisions enterprise-wide.
Completing the top ten, SAP ninth offers BusinessObjects and Analytics Cloud for unified planning, predictive analytics, and visualization, shifting to modern cloud solutions. IBM tenth rounds out the list with Cognos Analytics enhanced by watsonx, blending self-service discovery, governed reporting, and advanced AI for explainable, scalable insights, named a 2025 IDC Leader. These companies drive BI innovation through AI, cloud scalability, and ecosystem integration, transforming raw data into strategic advantages amid rising demands for real-time, secure analytics in 2025.
Table of Contents
32 Pages
- 1.0 Scope of Report and Methodology
- 2.0 Market SWOT Analysis and Players
- 2.1 Market Definition
- 2.2 Market Segments
- 2.3 Market Strengths
- 2.4 Market Weaknesses
- 2.5 Market Threats
- 2.6 Market Opportunities
- 2.7 Major Players
- 3.0 Competitive Analysis
- 3.1 Market Player 1
- 3.2 Market Player 2
- 3.3 Market Player 3
- 3.4 Market Player 4
- 3.5 Market Player 5
- 3.6 Market Player 6
- 3.7 Market Player 7
- 3.8 Market Player 8
- 3.9 Market Player 9
- 3.10 Market Player 10
- 4.0 Comparative Business Strategies
- 4.1 Comparative Business Strategies of Player 1 and 2
- 4.2 Comparative Business Strategies of Player 1 and 3
- 4.3 Comparative Business Strategies of Player 1 and 4
- 4.4 Comparative Business Strategies of Player 2 and 3
- 4.5 Comparative Business Strategies of Player 2 and 4
- 4.6 Comparative Business Strategies of Player 3 and 4
- 5.0 Appendix
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