2026 Global: Badminton Market -Competitive Review (2032) report
Description
The 2026 Global: Badminton Market -Competitive Review (2031) report features the global market size and projected growth/decline data for the period 2021 through 2032. The report primarily provides an examination of the business strategies for the ten largest global companies in the market and how their strategies differ.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for badminton market by geography and historical trend. The scope of the report extends to sizing of the badminton market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
Yonex, Victor, Li-Ning, Babolat, Mizuno, Carlton, Wilson, RSL, Apacs, and Gosen are among the ten major companies dominating the global badminton market due to their extensive product lines, technological innovation, and strong sponsorship and distribution networks. Yonex leads as the undisputed market leader with proprietary technologies like the Isometric head shape and advanced carbon composites, broad tournament and athlete sponsorships, and a comprehensive range spanning rackets, strings, shuttlecocks, shoes, and apparel that keep it at the forefront of professional play and consumer recognition. Victor closely follows with a reputation for precision engineering in rackets and shuttlecocks, targeted national-team partnerships and event sponsorships through the BWF equipment partnership, and a growing presence in key Asian and European markets that reinforce its position as a top-tier manufacturer. Li-Ning leverages deep domestic strength in China, high-profile athlete endorsements, and continual R&D on frame and material technologies to expand globally across performance and lifestyle segments, while Babolat, historically a racquet-sports specialist from France, applies racket-string and frame expertise to capture niche segments of players seeking tennis-level engineering in badminton products.
Mizuno, Carlton, Wilson, and RSL occupy important specialist and regional roles that collectively broaden the market’s competitive landscape through differentiated offerings in footwear, racket feel, and distribution reach. Mizuno and ASICS emphasize badminton-specific shoe technologies and apparel ergonomics that meet rising demand for sport-specific footwear, with Mizuno frequently cited among prominent players in equipment market reports. Carlton and RSL maintain reputations for quality rackets and rackets-strings in markets such as the U.K. and India, respectively, sustaining competitiveness via legacy branding and targeted mid‑to‑premium product lines. Wilson and Babolat extend global distribution and cross‑sport technology transfer, enabling them to serve recreational and club players who value recognizable multisport brands and reliable after‑sales networks. Gosen, Apacs, and other specialist manufacturers round out the top tier by focusing on string technology, value-oriented rackets, and regional manufacturing efficiencies that supply both entry-level and advanced players across Asia, Europe, and emerging markets.
Collectively these ten companies shape market dynamics through heavy investment in material science, aerodynamic frame design, and athlete partnerships while responding to shifting consumer demand for lighter rackets, improved repulsion systems, and badminton‑specific footwear. Market analyses identify the sector as semi‑consolidated with the Asia‑Pacific region as the largest and fastest‑growing market, where Yonex, Li‑Ning, and Victor together held a dominant share and continue to drive innovation and distribution scale. Emerging brands and niche specialists challenge incumbents by offering competitive pricing, regional supply advantages, and product differentiation—particularly in shuttlecock manufacturing, string technology, and footwear—ensuring an evolving competitive landscape through 2025 and beyond as companies balance pro‑player endorsements, tournament partnerships, and direct‑to‑consumer channels to capture both recreational and professional demand.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for badminton market by geography and historical trend. The scope of the report extends to sizing of the badminton market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
Yonex, Victor, Li-Ning, Babolat, Mizuno, Carlton, Wilson, RSL, Apacs, and Gosen are among the ten major companies dominating the global badminton market due to their extensive product lines, technological innovation, and strong sponsorship and distribution networks. Yonex leads as the undisputed market leader with proprietary technologies like the Isometric head shape and advanced carbon composites, broad tournament and athlete sponsorships, and a comprehensive range spanning rackets, strings, shuttlecocks, shoes, and apparel that keep it at the forefront of professional play and consumer recognition. Victor closely follows with a reputation for precision engineering in rackets and shuttlecocks, targeted national-team partnerships and event sponsorships through the BWF equipment partnership, and a growing presence in key Asian and European markets that reinforce its position as a top-tier manufacturer. Li-Ning leverages deep domestic strength in China, high-profile athlete endorsements, and continual R&D on frame and material technologies to expand globally across performance and lifestyle segments, while Babolat, historically a racquet-sports specialist from France, applies racket-string and frame expertise to capture niche segments of players seeking tennis-level engineering in badminton products.
Mizuno, Carlton, Wilson, and RSL occupy important specialist and regional roles that collectively broaden the market’s competitive landscape through differentiated offerings in footwear, racket feel, and distribution reach. Mizuno and ASICS emphasize badminton-specific shoe technologies and apparel ergonomics that meet rising demand for sport-specific footwear, with Mizuno frequently cited among prominent players in equipment market reports. Carlton and RSL maintain reputations for quality rackets and rackets-strings in markets such as the U.K. and India, respectively, sustaining competitiveness via legacy branding and targeted mid‑to‑premium product lines. Wilson and Babolat extend global distribution and cross‑sport technology transfer, enabling them to serve recreational and club players who value recognizable multisport brands and reliable after‑sales networks. Gosen, Apacs, and other specialist manufacturers round out the top tier by focusing on string technology, value-oriented rackets, and regional manufacturing efficiencies that supply both entry-level and advanced players across Asia, Europe, and emerging markets.
Collectively these ten companies shape market dynamics through heavy investment in material science, aerodynamic frame design, and athlete partnerships while responding to shifting consumer demand for lighter rackets, improved repulsion systems, and badminton‑specific footwear. Market analyses identify the sector as semi‑consolidated with the Asia‑Pacific region as the largest and fastest‑growing market, where Yonex, Li‑Ning, and Victor together held a dominant share and continue to drive innovation and distribution scale. Emerging brands and niche specialists challenge incumbents by offering competitive pricing, regional supply advantages, and product differentiation—particularly in shuttlecock manufacturing, string technology, and footwear—ensuring an evolving competitive landscape through 2025 and beyond as companies balance pro‑player endorsements, tournament partnerships, and direct‑to‑consumer channels to capture both recreational and professional demand.
Table of Contents
32 Pages
- 1.0 Scope of Report and Methodology
- 2.0 Market SWOT Analysis and Players
- 2.1 Market Definition
- 2.2 Market Segments
- 2.3 Market Strengths
- 2.4 Market Weaknesses
- 2.5 Market Threats
- 2.6 Market Opportunities
- 2.7 Major Players
- 3.0 Competitive Analysis
- 3.1 Market Player 1
- 3.2 Market Player 2
- 3.3 Market Player 3
- 3.4 Market Player 4
- 3.5 Market Player 5
- 3.6 Market Player 6
- 3.7 Market Player 7
- 3.8 Market Player 8
- 3.9 Market Player 9
- 3.10 Market Player 10
- 4.0 Comparative Business Strategies
- 4.1 Comparative Business Strategies of Player 1 and 2
- 4.2 Comparative Business Strategies of Player 1 and 3
- 4.3 Comparative Business Strategies of Player 1 and 4
- 4.4 Comparative Business Strategies of Player 2 and 3
- 4.5 Comparative Business Strategies of Player 2 and 4
- 4.6 Comparative Business Strategies of Player 3 and 4
- 5.0 Appendix
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