2026 Global: Authentication And Brand Protection Market-Competitive Review (2032) report
Description
The 2026 Global: Authentication And Brand Protection Market-Competitive Review (2031) report features the global market size and projected growth/decline data for the period 2021 through 2032. The report primarily provides an examination of the business strategies for the ten largest global companies in the market and how their strategies differ.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for authentication and brand protection market by geography and historical trend. The scope of the report extends to sizing of the authentication and brand protection market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
3M, Avery Dennison, De La Rue, SICPA, Authentix, Applied DNA Sciences, AlpVision, Giesecke+Devrient (G+D), Zebra Technologies, and OpSec/MarkMonitor represent ten major companies shaping the authentication and brand protection market through complementary strengths in materials science, secure printing, forensic markers, and digital enforcement. 3M leverages its materials and adhesive technologies to supply overt and covert security features for packaging and labels, serving diverse industries from healthcare to electronics. Avery Dennison combines intelligent labels, RFID and supply‑chain traceability to enable real‑time authentication and anti‑counterfeiting workflows for apparel, pharmaceuticals and consumer goods. De La Rue and SICPA bring deep heritage in secure printing and government‑grade authentication—De La Rue with banknote and passport security and SICPA with high‑security inks and traceability solutions—making both preferred partners for excise stamps, currency and premium brand packaging. Authentix focuses on chemical and forensic markers, overt/covert features and revenue‑recovery services for high‑risk sectors such as fuel, pharmaceuticals and consumer products, emphasizing end‑to‑end authentication and trace‑and‑track capabilities. Applied DNA Sciences differentiates with botanical DNA tagging and molecular markers (SigNature DNA, Beacon) that enable supply‑chain verification at microscopic levels for textiles, pharmaceuticals and luxury goods. AlpVision provides digital anti‑counterfeiting technologies such as Cryptoglyph and fingerprinting that embed machine‑readable identifiers into packaging and printed matter for scalable product authentication.
Giesecke+Devrient (G+D) and Zebra Technologies add hardware, secure issuance and enterprise integration to the market’s toolkit: G+D pairs secure document and banknote expertise with track‑and‑trace systems for brands and governments, while Zebra supplies enterprise barcode, RFID and mobile computing hardware used to implement authentication workflows across warehouses, retail and field inspection. OpSec Security (including the former MarkMonitor business) and MarkMonitor/Corsearch have consolidated leadership in online brand protection, domain and trademark monitoring, marketplace takedowns and digital enforcement—services that complement physical anti‑counterfeiting by addressing counterfeit sales, piracy and impersonation across e‑commerce and social platforms. Zebra, OpSec/MarkMonitor and Corsearch are frequently cited among top vendors for enterprise digital brand protection, while Mid‑to‑large players such as Red Points and Incopro operate alongside them focused on automated marketplace and social monitoring. Together these vendors cover the spectrum from forensic, material and printing‑based authentication to cloud platforms, AI‑driven monitoring and legal enforcement, enabling brands to deploy layered defenses matched to product risk, geography and channel exposure.
Market dynamics favor integration of physical markers with digital identity and supply‑chain telemetry: RFID, molecular tagging, secure inks, micro‑printing and cryptographic fingerprints are increasingly paired with cloud verification, AI monitoring and automated takedown services so brands can detect, prove and remediate infringement rapidly. Regulatory pressure in pharmaceuticals and government procurement, growth of global e‑commerce, and rising counterfeit sophistication drive investment in multi‑layered solutions from the companies above, with incumbents (Avery Dennison, 3M, De La Rue, SICPA, G+D) focusing on scale and secure materials while nimble specialists (Applied DNA, AlpVision, Authentix, OpSec/MarkMonitor, Zebra) advance molecular tagging, machine‑vision authentication, forensic analytics and enterprise integration to meet vertical‑specific needs.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for authentication and brand protection market by geography and historical trend. The scope of the report extends to sizing of the authentication and brand protection market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
3M, Avery Dennison, De La Rue, SICPA, Authentix, Applied DNA Sciences, AlpVision, Giesecke+Devrient (G+D), Zebra Technologies, and OpSec/MarkMonitor represent ten major companies shaping the authentication and brand protection market through complementary strengths in materials science, secure printing, forensic markers, and digital enforcement. 3M leverages its materials and adhesive technologies to supply overt and covert security features for packaging and labels, serving diverse industries from healthcare to electronics. Avery Dennison combines intelligent labels, RFID and supply‑chain traceability to enable real‑time authentication and anti‑counterfeiting workflows for apparel, pharmaceuticals and consumer goods. De La Rue and SICPA bring deep heritage in secure printing and government‑grade authentication—De La Rue with banknote and passport security and SICPA with high‑security inks and traceability solutions—making both preferred partners for excise stamps, currency and premium brand packaging. Authentix focuses on chemical and forensic markers, overt/covert features and revenue‑recovery services for high‑risk sectors such as fuel, pharmaceuticals and consumer products, emphasizing end‑to‑end authentication and trace‑and‑track capabilities. Applied DNA Sciences differentiates with botanical DNA tagging and molecular markers (SigNature DNA, Beacon) that enable supply‑chain verification at microscopic levels for textiles, pharmaceuticals and luxury goods. AlpVision provides digital anti‑counterfeiting technologies such as Cryptoglyph and fingerprinting that embed machine‑readable identifiers into packaging and printed matter for scalable product authentication.
Giesecke+Devrient (G+D) and Zebra Technologies add hardware, secure issuance and enterprise integration to the market’s toolkit: G+D pairs secure document and banknote expertise with track‑and‑trace systems for brands and governments, while Zebra supplies enterprise barcode, RFID and mobile computing hardware used to implement authentication workflows across warehouses, retail and field inspection. OpSec Security (including the former MarkMonitor business) and MarkMonitor/Corsearch have consolidated leadership in online brand protection, domain and trademark monitoring, marketplace takedowns and digital enforcement—services that complement physical anti‑counterfeiting by addressing counterfeit sales, piracy and impersonation across e‑commerce and social platforms. Zebra, OpSec/MarkMonitor and Corsearch are frequently cited among top vendors for enterprise digital brand protection, while Mid‑to‑large players such as Red Points and Incopro operate alongside them focused on automated marketplace and social monitoring. Together these vendors cover the spectrum from forensic, material and printing‑based authentication to cloud platforms, AI‑driven monitoring and legal enforcement, enabling brands to deploy layered defenses matched to product risk, geography and channel exposure.
Market dynamics favor integration of physical markers with digital identity and supply‑chain telemetry: RFID, molecular tagging, secure inks, micro‑printing and cryptographic fingerprints are increasingly paired with cloud verification, AI monitoring and automated takedown services so brands can detect, prove and remediate infringement rapidly. Regulatory pressure in pharmaceuticals and government procurement, growth of global e‑commerce, and rising counterfeit sophistication drive investment in multi‑layered solutions from the companies above, with incumbents (Avery Dennison, 3M, De La Rue, SICPA, G+D) focusing on scale and secure materials while nimble specialists (Applied DNA, AlpVision, Authentix, OpSec/MarkMonitor, Zebra) advance molecular tagging, machine‑vision authentication, forensic analytics and enterprise integration to meet vertical‑specific needs.
Table of Contents
32 Pages
- 1.0 Scope of Report and Methodology
- 2.0 Market SWOT Analysis and Players
- 2.1 Market Definition
- 2.2 Market Segments
- 2.3 Market Strengths
- 2.4 Market Weaknesses
- 2.5 Market Threats
- 2.6 Market Opportunities
- 2.7 Major Players
- 3.0 Competitive Analysis
- 3.1 Market Player 1
- 3.2 Market Player 2
- 3.3 Market Player 3
- 3.4 Market Player 4
- 3.5 Market Player 5
- 3.6 Market Player 6
- 3.7 Market Player 7
- 3.8 Market Player 8
- 3.9 Market Player 9
- 3.10 Market Player 10
- 4.0 Comparative Business Strategies
- 4.1 Comparative Business Strategies of Player 1 and 2
- 4.2 Comparative Business Strategies of Player 1 and 3
- 4.3 Comparative Business Strategies of Player 1 and 4
- 4.4 Comparative Business Strategies of Player 2 and 3
- 4.5 Comparative Business Strategies of Player 2 and 4
- 4.6 Comparative Business Strategies of Player 3 and 4
- 5.0 Appendix
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