2026 Global: Augmented Reality In Healthcare Market-Competitive Review (2032) report
Description
The 2026 Global: Augmented Reality In Healthcare Market-Competitive Review (2031) report features the global market size and projected growth/decline data for the period 2021 through 2032. The report primarily provides an examination of the business strategies for the ten largest global companies in the market and how their strategies differ.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for augmented reality in healthcare market by geography and historical trend. The scope of the report extends to sizing of the augmented reality in healthcare market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
Microsoft, Meta, Magic Leap, Varjo, RealWear, HTC, Google, Sony, Medivis, and Augmedics are among the ten major companies shaping the Augmented Reality (AR) in healthcare market through headsets, software platforms, and clinical integrations. Microsoft’s HoloLens leads mixed-reality surgical guidance and remote collaboration, with enterprise-grade security and hospital deployments for preoperative planning and intraoperative overlays. Meta leverages Quest VR/AR platforms and a broad content ecosystem to support surgical training, therapeutic simulations, and immersive rehabilitation programs that scale across institutions. Magic Leap focuses on spatial computing for precise anatomical visualization and collaborative treatment planning, partnering with health systems to deliver mixed-reality tools for surgery support and remote consultation. Varjo supplies ultra–high-resolution headsets tailored for advanced surgical simulation and anatomical study, supporting medical schools and specialist training programs that require photorealistic fidelity. RealWear’s rugged, voice-operated AR glasses target point-of-care workflows, telepresence, and sterile-environment documentation, making them suitable for bedside support, clinical logistics, and remote expert assistance.
HTC, Google, Sony, Medivis, and Augmedics complement hardware leaders with platforms and clinical-first solutions that accelerate adoption across diagnostics, education, and operating rooms. HTC’s Vive platform delivers high-fidelity VR/AR experiences for surgical rehearsal and rehabilitation, backed by collaborations with software developers and academic centers to produce clinically validated modules. Google’s enterprise smart glasses and developer ecosystem enable clinicians to project patient data and imaging directly into the care environment, integrating AI-driven analytics and scalable device management for hospital deployments. Sony contributes through advanced optics and display technologies that enhance depth perception and imaging visualization for diagnostics and surgical planning, optimizing ergonomic design for clinical use. Medivis provides AR surgical visualization software that overlays radiological images onto patients in real time to guide minimally invasive procedures and improve anatomical orientation for surgeons, often integrating with imaging modalities and navigation systems. Augmedics specializes in surgeon-focused AR navigation with FDA-cleared systems that display the patient’s spinal anatomy directly in the surgeon’s field of view, supporting complex spine procedures and demonstrating clinical outcomes that drive hospital adoption.
Collectively these ten companies drive the AR-in-healthcare market by combining hardware innovation, clinical software, and ecosystem partnerships to solve specific clinical problems and lower barriers to adoption. Microsoft and Varjo emphasize enterprise and training use cases through interoperability and ultra‑high fidelity imaging respectively, while RealWear and Google prioritize hands‑free, point‑of‑care information delivery that fits hospital workflows. Magic Leap, Medivis, and Augmedics concentrate on intraoperative guidance and collaborative planning to improve surgical precision and reduce procedure times. HTC and Meta expand the market via immersive training and therapeutic applications that scale across education and rehabilitation programs, helping institutions justify investment through improved clinician competency and patient outcomes.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for augmented reality in healthcare market by geography and historical trend. The scope of the report extends to sizing of the augmented reality in healthcare market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
Microsoft, Meta, Magic Leap, Varjo, RealWear, HTC, Google, Sony, Medivis, and Augmedics are among the ten major companies shaping the Augmented Reality (AR) in healthcare market through headsets, software platforms, and clinical integrations. Microsoft’s HoloLens leads mixed-reality surgical guidance and remote collaboration, with enterprise-grade security and hospital deployments for preoperative planning and intraoperative overlays. Meta leverages Quest VR/AR platforms and a broad content ecosystem to support surgical training, therapeutic simulations, and immersive rehabilitation programs that scale across institutions. Magic Leap focuses on spatial computing for precise anatomical visualization and collaborative treatment planning, partnering with health systems to deliver mixed-reality tools for surgery support and remote consultation. Varjo supplies ultra–high-resolution headsets tailored for advanced surgical simulation and anatomical study, supporting medical schools and specialist training programs that require photorealistic fidelity. RealWear’s rugged, voice-operated AR glasses target point-of-care workflows, telepresence, and sterile-environment documentation, making them suitable for bedside support, clinical logistics, and remote expert assistance.
HTC, Google, Sony, Medivis, and Augmedics complement hardware leaders with platforms and clinical-first solutions that accelerate adoption across diagnostics, education, and operating rooms. HTC’s Vive platform delivers high-fidelity VR/AR experiences for surgical rehearsal and rehabilitation, backed by collaborations with software developers and academic centers to produce clinically validated modules. Google’s enterprise smart glasses and developer ecosystem enable clinicians to project patient data and imaging directly into the care environment, integrating AI-driven analytics and scalable device management for hospital deployments. Sony contributes through advanced optics and display technologies that enhance depth perception and imaging visualization for diagnostics and surgical planning, optimizing ergonomic design for clinical use. Medivis provides AR surgical visualization software that overlays radiological images onto patients in real time to guide minimally invasive procedures and improve anatomical orientation for surgeons, often integrating with imaging modalities and navigation systems. Augmedics specializes in surgeon-focused AR navigation with FDA-cleared systems that display the patient’s spinal anatomy directly in the surgeon’s field of view, supporting complex spine procedures and demonstrating clinical outcomes that drive hospital adoption.
Collectively these ten companies drive the AR-in-healthcare market by combining hardware innovation, clinical software, and ecosystem partnerships to solve specific clinical problems and lower barriers to adoption. Microsoft and Varjo emphasize enterprise and training use cases through interoperability and ultra‑high fidelity imaging respectively, while RealWear and Google prioritize hands‑free, point‑of‑care information delivery that fits hospital workflows. Magic Leap, Medivis, and Augmedics concentrate on intraoperative guidance and collaborative planning to improve surgical precision and reduce procedure times. HTC and Meta expand the market via immersive training and therapeutic applications that scale across education and rehabilitation programs, helping institutions justify investment through improved clinician competency and patient outcomes.
Table of Contents
32 Pages
- 1.0 Scope of Report and Methodology
- 2.0 Market SWOT Analysis and Players
- 2.1 Market Definition
- 2.2 Market Segments
- 2.3 Market Strengths
- 2.4 Market Weaknesses
- 2.5 Market Threats
- 2.6 Market Opportunities
- 2.7 Major Players
- 3.0 Competitive Analysis
- 3.1 Market Player 1
- 3.2 Market Player 2
- 3.3 Market Player 3
- 3.4 Market Player 4
- 3.5 Market Player 5
- 3.6 Market Player 6
- 3.7 Market Player 7
- 3.8 Market Player 8
- 3.9 Market Player 9
- 3.10 Market Player 10
- 4.0 Comparative Business Strategies
- 4.1 Comparative Business Strategies of Player 1 and 2
- 4.2 Comparative Business Strategies of Player 1 and 3
- 4.3 Comparative Business Strategies of Player 1 and 4
- 4.4 Comparative Business Strategies of Player 2 and 3
- 4.5 Comparative Business Strategies of Player 2 and 4
- 4.6 Comparative Business Strategies of Player 3 and 4
- 5.0 Appendix
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