2026 Global: Agricultural Variable Rate Technology-Competitive Review (2032) report
Description
The 2026 Global: Agricultural Variable Rate Technology-Competitive Review (2031) report features the global market size and projected growth/decline data for the period 2021 through 2032. The report primarily provides an examination of the business strategies for the ten largest global companies in the market and how their strategies differ.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for agricultural variable rate technology by geography and historical trend. The scope of the report extends to sizing of the agricultural variable rate technology market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
Deere & Company, AGCO Corporation, and KUBOTA Corporation lead the agricultural Variable Rate Technology (VRT) market with comprehensive precision farming solutions. Deere & Company, known as John Deere, pioneered VRT through automatic guidance and yield monitors since the late 1990s, offering machinery and software for site-specific crop management, including partnerships with Delaval and Yara in 2023 for sustainable nutrient monitoring. AGCO Corporation integrates IoT sensors in tractors and harvesters under brands like Fendt and Massey Ferguson, with its Fuse platform enabling variable rate seeding and fertilization via AI-enhanced connectivity, expanded in 2024 through a Trimble joint venture. KUBOTA Corporation provides advanced VRT for input optimization, earning the 2024 FIMA Award for its autonomous sprayer, supporting global operations across multiple regions.
CNH Industrial N.V., Hexagon AB, and Valmont Industries, Inc. excel in connected implements and precision irrigation for VRT applications. CNH Industrial delivers telematics and guidance systems for variable rate pesticide and fertilizer application, enhancing operational agility in tractors and harvesters. Hexagon AB's geospatial technologies integrate field data for VRT, launching the HxGN AgrOn Control Room in 2023 to enable informed, site-specific decisions worldwide. Valmont Industries specializes in engineered irrigation delivering variable water and nutrients based on soil and crop needs, securing a 2023 African supply agreement with Valley Irrigation technology.
AG Leader Technology, Bayer CropScience, and Corteva Agriscience round out the top tier with data-driven VRT innovations. AG Leader focuses on modular hardware for guidance, mapping, and variable rate controls, simplifying data management for mid-sized farms via InCommand displays. Bayer CropScience leverages Climate FieldView for real-time analytics and variable rate recommendations, incorporating AI and satellite data for yield optimization. Corteva Agriscience combines genetics with platforms for site-specific nutrient and seeding adjustments, promoting global sustainability. These ten companies dominate VRT by reducing waste, boosting yields, and adapting to diverse farm scales through integrated technologies.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for agricultural variable rate technology by geography and historical trend. The scope of the report extends to sizing of the agricultural variable rate technology market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
Deere & Company, AGCO Corporation, and KUBOTA Corporation lead the agricultural Variable Rate Technology (VRT) market with comprehensive precision farming solutions. Deere & Company, known as John Deere, pioneered VRT through automatic guidance and yield monitors since the late 1990s, offering machinery and software for site-specific crop management, including partnerships with Delaval and Yara in 2023 for sustainable nutrient monitoring. AGCO Corporation integrates IoT sensors in tractors and harvesters under brands like Fendt and Massey Ferguson, with its Fuse platform enabling variable rate seeding and fertilization via AI-enhanced connectivity, expanded in 2024 through a Trimble joint venture. KUBOTA Corporation provides advanced VRT for input optimization, earning the 2024 FIMA Award for its autonomous sprayer, supporting global operations across multiple regions.
CNH Industrial N.V., Hexagon AB, and Valmont Industries, Inc. excel in connected implements and precision irrigation for VRT applications. CNH Industrial delivers telematics and guidance systems for variable rate pesticide and fertilizer application, enhancing operational agility in tractors and harvesters. Hexagon AB's geospatial technologies integrate field data for VRT, launching the HxGN AgrOn Control Room in 2023 to enable informed, site-specific decisions worldwide. Valmont Industries specializes in engineered irrigation delivering variable water and nutrients based on soil and crop needs, securing a 2023 African supply agreement with Valley Irrigation technology.
AG Leader Technology, Bayer CropScience, and Corteva Agriscience round out the top tier with data-driven VRT innovations. AG Leader focuses on modular hardware for guidance, mapping, and variable rate controls, simplifying data management for mid-sized farms via InCommand displays. Bayer CropScience leverages Climate FieldView for real-time analytics and variable rate recommendations, incorporating AI and satellite data for yield optimization. Corteva Agriscience combines genetics with platforms for site-specific nutrient and seeding adjustments, promoting global sustainability. These ten companies dominate VRT by reducing waste, boosting yields, and adapting to diverse farm scales through integrated technologies.
Table of Contents
32 Pages
- 1.0 Scope of Report and Methodology
- 2.0 Market SWOT Analysis and Players
- 2.1 Market Definition
- 2.2 Market Segments
- 2.3 Market Strengths
- 2.4 Market Weaknesses
- 2.5 Market Threats
- 2.6 Market Opportunities
- 2.7 Major Players
- 3.0 Competitive Analysis
- 3.1 Market Player 1
- 3.2 Market Player 2
- 3.3 Market Player 3
- 3.4 Market Player 4
- 3.5 Market Player 5
- 3.6 Market Player 6
- 3.7 Market Player 7
- 3.8 Market Player 8
- 3.9 Market Player 9
- 3.10 Market Player 10
- 4.0 Comparative Business Strategies
- 4.1 Comparative Business Strategies of Player 1 and 2
- 4.2 Comparative Business Strategies of Player 1 and 3
- 4.3 Comparative Business Strategies of Player 1 and 4
- 4.4 Comparative Business Strategies of Player 2 and 3
- 4.5 Comparative Business Strategies of Player 2 and 4
- 4.6 Comparative Business Strategies of Player 3 and 4
- 5.0 Appendix
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