2026 Global: Aerial Work Platform Rental (Awp) Market -Competitive Review (2032) report
Description
The 2026 Global: Aerial Work Platform Rental (Awp) Market -Competitive Review (2031) report features the global market size and projected growth/decline data for the period 2021 through 2032. The report primarily provides an examination of the business strategies for the ten largest global companies in the market and how their strategies differ.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for aerial work platform rental (awp) market by geography and historical trend. The scope of the report extends to sizing of the aerial work platform rental (awp) market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
JLG Industries (Oshkosh Corporation), Genie (Terex), Haulotte Group, Skyjack (Linamar), Manitou Group, Aichi Corporation (Toyota Industries), MEC Aerial Work Platforms, Tadano, Dinolift, and MEC/Genie/combined major rental suppliers are widely recognized as ten major companies shaping the Aerial Work Platform (AWP) rental market due to their global product ranges, rental-focused features, and strong OEM and rental-fleet relationships.
JLG Industries is a leading global manufacturer of mobile elevating work platforms (MEWPs) whose product breadth—boom lifts, scissor lifts, and telehandlers—plus training and service programs make it a core supplier to rental companies and contractors worldwide. Genie, a Terex brand, complements rental fleets with a long-established product line of boom, scissor and vertical mast lifts optimized for diverse jobsite applications and supported by Terex’s global distribution and aftermarket capabilities. Haulotte Group supplies a wide array of electric and diesel MEWPs and emphasizes lifecycle services and telematics, positioning it as a strategic partner for rental fleets seeking efficiency, sustainability, and integrated services. Skyjack, now part of Linamar, is known for rugged, cost-effective scissor and boom platforms with simple, serviceable designs that appeal to high-utilization rental operations focused on reliability and low total cost of ownership.
Manitou Group serves rental channels with a mix of rough-terrain telehandlers, articulated boom lifts and scissor lifts, leveraging strong distribution in Europe and growth in global rental markets where versatile, all-terrain access equipment is required. Aichi Corporation, a Toyota Industries subsidiary, specializes in truck-mounted and lightweight elevated platforms favored by utility and rental customers for durability, safety systems, and specialty configurations for power and telecom sectors. MEC Aerial Work Platforms (MEC) provides North American rental markets with a wide selection of boom and scissor lifts including a large all‑electric NetZero lineup designed to meet low-emission rental demand and indoor use-case requirements. Tadano, while best known for cranes, also supplies truck-mounted and specialty aerial platforms and partners with rental companies requiring high-capacity, high-reach solutions for industrial and utility work. Dinolift (DINO) focuses on lightweight, trailer- and truck-mounted MEWPs popular with rental fleets that serve conurbation, maintenance and narrow-access applications, offering compact footprints and electric options valued in urban rental inventories. Major rental fleet operators and OEM–rental integrators (represented here by leading rental companies that purchase and standardize fleet equipment) sustain market scale by buying large volumes from these OEMs and by prioritizing brands that deliver uptime, parts support and telematics—factors that drive OEM selection across global rental portfolios.
These ten companies collectively influence product direction in the AWP rental market through electrification and hybrid powertrains, telematics and fleet-management tools, and service/financing packages tailored for rental economics, trends repeatedly identified in industry analyses and rankings of leading suppliers and rental fleets.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for aerial work platform rental (awp) market by geography and historical trend. The scope of the report extends to sizing of the aerial work platform rental (awp) market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
JLG Industries (Oshkosh Corporation), Genie (Terex), Haulotte Group, Skyjack (Linamar), Manitou Group, Aichi Corporation (Toyota Industries), MEC Aerial Work Platforms, Tadano, Dinolift, and MEC/Genie/combined major rental suppliers are widely recognized as ten major companies shaping the Aerial Work Platform (AWP) rental market due to their global product ranges, rental-focused features, and strong OEM and rental-fleet relationships.
JLG Industries is a leading global manufacturer of mobile elevating work platforms (MEWPs) whose product breadth—boom lifts, scissor lifts, and telehandlers—plus training and service programs make it a core supplier to rental companies and contractors worldwide. Genie, a Terex brand, complements rental fleets with a long-established product line of boom, scissor and vertical mast lifts optimized for diverse jobsite applications and supported by Terex’s global distribution and aftermarket capabilities. Haulotte Group supplies a wide array of electric and diesel MEWPs and emphasizes lifecycle services and telematics, positioning it as a strategic partner for rental fleets seeking efficiency, sustainability, and integrated services. Skyjack, now part of Linamar, is known for rugged, cost-effective scissor and boom platforms with simple, serviceable designs that appeal to high-utilization rental operations focused on reliability and low total cost of ownership.
Manitou Group serves rental channels with a mix of rough-terrain telehandlers, articulated boom lifts and scissor lifts, leveraging strong distribution in Europe and growth in global rental markets where versatile, all-terrain access equipment is required. Aichi Corporation, a Toyota Industries subsidiary, specializes in truck-mounted and lightweight elevated platforms favored by utility and rental customers for durability, safety systems, and specialty configurations for power and telecom sectors. MEC Aerial Work Platforms (MEC) provides North American rental markets with a wide selection of boom and scissor lifts including a large all‑electric NetZero lineup designed to meet low-emission rental demand and indoor use-case requirements. Tadano, while best known for cranes, also supplies truck-mounted and specialty aerial platforms and partners with rental companies requiring high-capacity, high-reach solutions for industrial and utility work. Dinolift (DINO) focuses on lightweight, trailer- and truck-mounted MEWPs popular with rental fleets that serve conurbation, maintenance and narrow-access applications, offering compact footprints and electric options valued in urban rental inventories. Major rental fleet operators and OEM–rental integrators (represented here by leading rental companies that purchase and standardize fleet equipment) sustain market scale by buying large volumes from these OEMs and by prioritizing brands that deliver uptime, parts support and telematics—factors that drive OEM selection across global rental portfolios.
These ten companies collectively influence product direction in the AWP rental market through electrification and hybrid powertrains, telematics and fleet-management tools, and service/financing packages tailored for rental economics, trends repeatedly identified in industry analyses and rankings of leading suppliers and rental fleets.
Table of Contents
32 Pages
- 1.0 Scope of Report and Methodology
- 2.0 Market SWOT Analysis and Players
- 2.1 Market Definition
- 2.2 Market Segments
- 2.3 Market Strengths
- 2.4 Market Weaknesses
- 2.5 Market Threats
- 2.6 Market Opportunities
- 2.7 Major Players
- 3.0 Competitive Analysis
- 3.1 Market Player 1
- 3.2 Market Player 2
- 3.3 Market Player 3
- 3.4 Market Player 4
- 3.5 Market Player 5
- 3.6 Market Player 6
- 3.7 Market Player 7
- 3.8 Market Player 8
- 3.9 Market Player 9
- 3.10 Market Player 10
- 4.0 Comparative Business Strategies
- 4.1 Comparative Business Strategies of Player 1 and 2
- 4.2 Comparative Business Strategies of Player 1 and 3
- 4.3 Comparative Business Strategies of Player 1 and 4
- 4.4 Comparative Business Strategies of Player 2 and 3
- 4.5 Comparative Business Strategies of Player 2 and 4
- 4.6 Comparative Business Strategies of Player 3 and 4
- 5.0 Appendix
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