2026 Global: Account-Based Marketing Market-Competitive Review (2032) report
Description
The 2026 Global: Account-Based Marketing Market-Competitive Review (2031) report features the global market size and projected growth/decline data for the period 2021 through 2032. The report primarily provides an examination of the business strategies for the ten largest global companies in the market and how their strategies differ.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for account-based marketing market by geography and historical trend. The scope of the report extends to sizing of the account-based marketing market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
Revnew Inc., Datamatics Business Solutions Inc., and The ABM Agency lead the Account-Based Marketing (ABM) market in 2025 as top providers of targeted strategies for B2B growth. Revnew Inc. excels with advanced technographic and intent data to activate high-value accounts, shortening sales cycles through content syndication on platforms like Land Inbox and robust lead generation. Datamatics Business Solutions Inc. dominates AI-driven lead generation, delivering over 200,000 hours of account research across 30+ countries for Fortune 1000 clients, blending AI/ML automation with human expertise for precise prospecting. The ABM Agency specializes in enterprise 1:1 programs, achieving 9.0x ROI, 67% higher click-through rates, and 88% account engagement, ideal for complex SaaS sales cycles with clients like CrossFit. These firms prioritize measurable ROI via personalized outreach and sales-marketing alignment.
Ironpaper, Cremarc, Parkyd Digital, and Gripped follow as specialized ABM powerhouses focusing on full-funnel execution and industry niches. Ironpaper builds holistic B2B programs emphasizing target-account acquisition, content pathways, and sales enablement for mid-market enterprises, integrating strategy, advertising, and CRM tools. Cremarc crafts personalized solutions for tech companies, leveraging analytics for engagement and growth in SaaS sectors. Parkyd Digital delivers ROI-driven, cost-effective campaigns with HubSpot optimization, boosting brand recall for value-conscious clients. Gripped, based in London, drives growth for SaaS firms through comprehensive B2B strategies, excelling in European markets with multi-channel engagement. Konstruct Digital rounds out this group with hyper-personalized, data-backed campaigns for mid-market B2B, serving clients like Wabash and achieving scalable outcomes starting at $5,000 projects.
New North, Single Grain, and Demandbase complete the top ten, offering broad-spectrum ABM from precision targeting to platform orchestration. New North provides full-cycle services for tech and SaaS, from account selection to optimization in saturated markets. Single Grain tops overall rankings with integrated SEO, paid ads, and creative services across the buyer journey for comprehensive revenue acceleration. Demandbase powers enterprise ABM platforms with predictive analytics, multi-source data integration, and orchestration for thousands of accounts, enhancing sales-marketing collaboration. Collectively, these companies drive ABM success through AI insights, personalized content, multi-channel outreach, and performance analytics, catering to diverse B2B needs in 2025.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2021 to 2032 using regression analysis in our modeling. and Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from market section to market division to market class) analysis, since we study every manufactured product in the countries we analyze. The report also provides written analysis on the market definition, market segments, and SWOT analysis (market strengths, weaknesses, opportunities, and threats).
The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for account-based marketing market by geography and historical trend. The scope of the report extends to sizing of the account-based marketing market market and global market trends with market data for 2024 as the base year, 2025 and 2026 as the estimate years with projection of CAGR from 2027 to 2032.
The report also features a list of the top ten largest global players in the market. A review of each company includes 1) an estimate of the market share, 2) a listing of the products and/or services in the market, and 3) the features of these products and/or services in the market. The report has a chapter on Comparative Business Strategies for the largest four players. An example of the Comparative Business Strategies analysis would be -- How does Netflix's business strategy to expand its market share in the global online streaming compare to Amazon Prime's business strategy through its video products and services?
The ten market players in this report and a brief synopsis of their participation in the market are:
Revnew Inc., Datamatics Business Solutions Inc., and The ABM Agency lead the Account-Based Marketing (ABM) market in 2025 as top providers of targeted strategies for B2B growth. Revnew Inc. excels with advanced technographic and intent data to activate high-value accounts, shortening sales cycles through content syndication on platforms like Land Inbox and robust lead generation. Datamatics Business Solutions Inc. dominates AI-driven lead generation, delivering over 200,000 hours of account research across 30+ countries for Fortune 1000 clients, blending AI/ML automation with human expertise for precise prospecting. The ABM Agency specializes in enterprise 1:1 programs, achieving 9.0x ROI, 67% higher click-through rates, and 88% account engagement, ideal for complex SaaS sales cycles with clients like CrossFit. These firms prioritize measurable ROI via personalized outreach and sales-marketing alignment.
Ironpaper, Cremarc, Parkyd Digital, and Gripped follow as specialized ABM powerhouses focusing on full-funnel execution and industry niches. Ironpaper builds holistic B2B programs emphasizing target-account acquisition, content pathways, and sales enablement for mid-market enterprises, integrating strategy, advertising, and CRM tools. Cremarc crafts personalized solutions for tech companies, leveraging analytics for engagement and growth in SaaS sectors. Parkyd Digital delivers ROI-driven, cost-effective campaigns with HubSpot optimization, boosting brand recall for value-conscious clients. Gripped, based in London, drives growth for SaaS firms through comprehensive B2B strategies, excelling in European markets with multi-channel engagement. Konstruct Digital rounds out this group with hyper-personalized, data-backed campaigns for mid-market B2B, serving clients like Wabash and achieving scalable outcomes starting at $5,000 projects.
New North, Single Grain, and Demandbase complete the top ten, offering broad-spectrum ABM from precision targeting to platform orchestration. New North provides full-cycle services for tech and SaaS, from account selection to optimization in saturated markets. Single Grain tops overall rankings with integrated SEO, paid ads, and creative services across the buyer journey for comprehensive revenue acceleration. Demandbase powers enterprise ABM platforms with predictive analytics, multi-source data integration, and orchestration for thousands of accounts, enhancing sales-marketing collaboration. Collectively, these companies drive ABM success through AI insights, personalized content, multi-channel outreach, and performance analytics, catering to diverse B2B needs in 2025.
Table of Contents
32 Pages
- 1.0 Scope of Report and Methodology
- 2.0 Market SWOT Analysis and Players
- 2.1 Market Definition
- 2.2 Market Segments
- 2.3 Market Strengths
- 2.4 Market Weaknesses
- 2.5 Market Threats
- 2.6 Market Opportunities
- 2.7 Major Players
- 3.0 Competitive Analysis
- 3.1 Market Player 1
- 3.2 Market Player 2
- 3.3 Market Player 3
- 3.4 Market Player 4
- 3.5 Market Player 5
- 3.6 Market Player 6
- 3.7 Market Player 7
- 3.8 Market Player 8
- 3.9 Market Player 9
- 3.10 Market Player 10
- 4.0 Comparative Business Strategies
- 4.1 Comparative Business Strategies of Player 1 and 2
- 4.2 Comparative Business Strategies of Player 1 and 3
- 4.3 Comparative Business Strategies of Player 1 and 4
- 4.4 Comparative Business Strategies of Player 2 and 3
- 4.5 Comparative Business Strategies of Player 2 and 4
- 4.6 Comparative Business Strategies of Player 3 and 4
- 5.0 Appendix
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